Kemistry goes live

Kemistry brings strategies to life. Because at the end of the day, the success of your brand is based on relationships it has with real people. Valuable experiences, when interacting with brands, allow brands to become more meaningful and useful to people. Research has shown that when human beings choose to purchase a brand, emotion plays as much as twice the role that rational thinking does.We ensure that the money you spend on developing the strategy is converted into a brand building effort that engages with consumers and stakeholders. Kemistry will help you positively stand out from the competition while realising that strategy.The reality is that the strategy of many brands is re-invented as new communication agencies hope to own the centre of the brand relationship with the client. The consequence is that these brands suffer from behavioural changes reminiscent of teenager mood-swings. Hence the demand for through-the-line solutions built on consistency and integration.Kemistry is both magical and logical. We believe creativity and design drives change and innovation in society and thus fundamentally defines how people interact with brands. Our brand mapping model deploys strategy and creative on equal terms and allows for measurement within one dynamic matrix, in order to create:- leading edge brand architecture to differentiate our clients from their competition and,- brand communications design that unlocks the transition of the brand from the drawing board to the real world.We believe our innovative pricing makes financial sense. Clients choose either brand architecture or brand communication design, based on the challenge at hand.Kemistry also works with a number of value network partners as information era communication demands deriving value from specialist expertise. The challenge becomes designing the optimal mix based on the brand building dynamics required.Value Network Partner, Max Definition, utilized a unique combination of technologies to deliver a fully flash-enabled website with extensive bespoke integration into an Open-Source content management system.The Flash interface incorporates a dual level interactivity architecture that enables standard methods of content delivery and navigation, whilst setting the stage for complete customisation of content. It is enabled to allow for any-time site structure manipulation capabilities and page creation and the addition of a wide gamut of media types such as video, images, swf files, etc. This flexibility creates a "blank canvas - perfect for creative exploration at any time.So without much further ado, let us an extend your personal invitation to go online, check us out and maybe you'd like to come around for a coffee some time.Editorial contactKemistryCharles WalkerThis email address is being protected from spambots. You need JavaScript enabled to view it.