Balloons are always fun! We blow them up for parties, fill them with helium and enjoy having them as decoration at events. What’s more, there is something about the simple balloon that children love. They are festive, they invite celebration and they’re colourful!

To make balloons even more exciting, there is a new product on shelf called illooms. They are balloons that light up from the inside. Each of these balloons has an LED light inside them, making them perfect for parties and celebrations.

“With illooms, the humble balloon has been airlifted to the twenty-first century. Most of us love balloons and with illooms we have the enjoyment of weightlessness and colour coupled with a beautiful light inside. What more could you want?” says Chiquita Patrizi, spokesperson for Prima Toys.

Illooms are available at leading toy stores and retailers.

For more information go to www.primatoys.co.za