Cape Town, 6 December 2024: The IAB South Africa proudly announces Elizabeth Mokwena as the new Jury President for the 2025 Bookmark Awards, the country’s premier digital media and marketing accolade.

Welcoming Elizabeth Mokwena

Elizabeth Mokwena, a seasoned pan-African brand builder with over 14 years of experience in the FMCG sector, will lead the 2025 jury. Currently the Home Care Executive Marketing Director for Unilever Africa, Mokwena is passionate about expanding global brands across the continent while giving African brands international exposure.

“I believe in the power of creativity to change the world,” says Mokwena. “Digital innovation compounds the possibilities of doing this faster, more cost-effectively and with scale. I am honoured to assist the IAB South Africa and the Bookmarks in celebrating impactful digital work.”

Mokwena succeeds Khensani Nobanda, Group Executive for Marketing and Corporate Affairs at Nedbank, who served as Jury President from 2022 to 2024. The IAB South Africa extends its gratitude to Nobanda for her exceptional leadership during her tenure.

New Committee Members

The Bookmark Awards Committee has welcomed new members for the 2025 season:

• Jerusha Raath, Publisher at News24
• Tanya de Jongh, Integrated Creative Director at RAPT Creative
• Chris Borain, Executive Director at IAB South Africa
• Adrian Naidoo, Managing Director at Mindshare South Africa

They join long-standing members:

• Robyn Campbell, Managing Director at Publicis Machine
• Pippa Misplon, Managing Director at Retroviral

“We are confident that with Elizabeth’s leadership and the revamped committee, the 2025 Bookmark Awards will set new benchmarks for digital excellence in South Africa,” says Pippa Misplon.

Key Dates for 2025 Bookmark Awards

Entering its 17th year, the Bookmark Awards continue to recognise and celebrate South Africa’s top talent in digital media and marketing.

• Jury Nominations: Late January 2025
• Entries Open: Mid-February 2025
• Awards Ceremony: Mid-August 2025

Eligibility: Entries must feature works produced between 1 March 2024 and 28 February 2025.

For more details, visit thebookmarks.co.za.

About IAB South Africa

The Interactive Advertising Bureau (IAB) South Africa is a non-profit association focused on sustaining a vibrant and profitable digital industry within South Africa. Representing 150 leading media companies, brands, and technology firms, the IAB South Africa fields critical research on interactive advertising while educating the media and marketing industries.

Globally, the IAB network spans 45 national IABs and three regional IABs, fostering global solutions and advancing the digital advertising industry worldwide.

For more information, visit iabsa.net.

Press Release Submitted By

Issued by: Chimera Creative
Contact Person: Zainab Slemang van Rijmenant
Contact Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Website: www.chimeracreative.co.za

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Social Media Post

Celebrating Digital Excellence!

The 2025 IAB Bookmark Awards season is here! With Elizabeth Mokwena as Jury President and exciting updates, this year promises to be monumental. Entries open mid-February 2025. #IABSA #BookmarkAwards2025 #DigitalExcellence #mypressportal #pressrelease #AfricaNewsroom #bizcommunity #publicrelations #africa #southernafrica #southafrica

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