Get Move!ing with South Africa’s most read magazine for black women

Move!, South Africa'slargest selling women's weekly title aimed at black South African women, offers bite sized practical information to its readers in an engaging package that fits seamlessly with their busy mobile lives.

"Move! strives to empower and educate South Africa's young black women while entertaining them at the sametime," says Noluthando Gweba, the magazine's editor. "The magazine, which is perfectly sized to fit into a commuting woman's handbag, offers information that is practical and relevant in an accessible format. It's a trusted resource for guidance on everything from food and fashion to community issues and the precarious balance between Western and traditional norms."

The magazine's readers are responsible for the buying decisions in their household, and are very clear in their expectation of how Move! should serve their needs and requirements. Reader engagement is higher than average, with loyal fans frequently engaging with the Move! team to identify stories that they would like to see investigated, or requesting specific story angles. They also trust Move! to offer relevant and useful advice, turning to the magazine for guidance about everything from relationships to recipes, and from fashion to parenting.

"It is this high level of personal engagement that sets Move! apart from competitors," says Gweba."We talk to our readers all the time, we listen to want they want, and our weekly format allows us to be immediately responsive to their requests. This high level of engagement has further built the trust that they have in the magazine, and is one of the more significant reasons that Move! is the number one selling weekly women's magazine in South Africa."

Move!'s readers value the bite-sized chunks of information presented in the magazine, which dovetail into the small spaces of time that they have to catch up on trends and features while commuting, working, and managing a home and family. "They look to Move! to showcase a wide variety of products and services – the magazine's readers aspire to fabulous fashion, first-rate food and the best of beauty," says Gweba.

"Even if they cannot afford particular items, they want to know what is out there in the marketplace, so that they know exactly what to purchase when they have the means to purchase the best possible products," she adds.

Fast facts: Move!

ABCApril to June 2012: 138 444

Averageage of readers: 30

80%of Move! readers are partially or wholly responsible for householdpurchases, and 47% have a household income of more than R8000 per month

Costper 1000 (circ): R194 – the lowest in its sector

Costper 1000 (readership): R11