Flat-lining the Rate Card - Advertising Value by the Truckload

RollingMedia (South Africa) extends first-ever flat rate for Truckside Advertising space

CAPE TOWN, 23 August 2013 — Wanting to shake things up and give loyal and new customers an Outdoor Advertising opportunity of a lifetime, RollingMedia has proudly introduced their  special offer of a flat monthly advertising rate of R5,000 on any of their national fleet media resources – an industry first in South Africa.

For an Out-of-Home media owner that delivers a wide selection of truckside advertising formats and mediums with rates in excess of R20,000 per month, that’s quite an offer.  “This equates to a very significant discount,” says RollingMedia’s MD Patrick Wharton-Hood. “Depending on the client’s campaign requirements, the introduction of this unique flat-rate ad space rental can provide a discount of up to 75% off our published rate card.  As we already market some of the most economical Outdoor Media advertising opportunities in South Africa, this special offer will allow advertisers to confidently enter the dynamic world of truckside advertising at a fraction of the cost of traditional media – especially when considered against the costs of commensurate sized static billboards, for instance.”

Truckside Advertising has long been established as a valuable part of the media mix internationally, as it adds mobility to traditional outdoor advertising.  “Effective use of the truckside medium allows coverage and penetration to build over time, whilst offering tremendous dwell-time, frequency and reach,” continues Wharton-Hood.  “This niche Out-of-Home advertising platform is a means of delivering a hugely impactful, highly visible advertising or branding message via an outdoor format that is accessible to a large economically active audience. “

RollingMedia’s promotion is valid from 01 September 2013 and will only be applicable to minimum campaign durations of 3 consecutive months.  The special monthly advertising rate of R5,000 is on a per truck basis, irrespective of advertising format, medium or type of campaign chosen by the client.  The special rate excludes VAT and agency commission (where applicable), and will only apply to campaigns booked after 01 September 2013.

So visit www.rollingmedia.co.za, get your advertising in the fast lane and allow RollingMedia to deliver value to your brand.