Magnetto Unveils 2025 Telegram Marketing Report

The report uncovers user behavior, advertising benchmarks, and emerging opportunities for brands on one of the fastest-growing social platforms.

Magnetto, a leading digital marketing agency, announced the release of Telegram Marketing Report 2025, offering businesses a comprehensive look at how Telegram has become a powerhouse platform for engagement and growth. With more than 1 billion monthly users and 450 million daily active users, Telegram now ranks among the top platforms for digital marketing worldwide.

The report highlights how brands can leverage Telegram’s unique features — from channels and bots to mini apps and influencer collaborations — to build communities, drive conversions, and stand out in an increasingly competitive digital landscape.

Key Findings from the Report

• Telegram was downloaded more than 27 million times in January 2025.
• 8 in 10 users rely on Telegram as their primary source of news.
• Users spend an average of 41 minutes per day on the app, accounting for nearly 29% of their total social media time.
• Telegram channels generate over 1 trillion views monthly, with open rates of 55–60%, far above most platforms.
• The platform has over 15 million Premium subscribers, forming a core group of highly engaged users.
• Nearly one-third of Telegram users have experience with cryptocurrencies, which makes it a hotspot for fintech and crypto brands.
• Telegram Mini Apps attract 500+ million monthly users, transforming brand-customer interaction through seamless, app-like experiences inside the Telegram platform.

"Telegram is no longer just a messenger — it has already evolved into a powerful marketing ecosystem where brands connect directly with communities, build trust, and scale globally. Our 2025 report equips marketers with the insights they need to succeed in this new landscape," said Alex Malgin, Founder & CEO of Magnetto.

About the Report

The Telegram Marketing Report 2025 covers:

• Telegram’s market position and demographics
• User behavior patterns and cross-platform activity
• Engagement metrics across channels, bots, and mini apps
• Advertising formats, benchmarks, and performance insights
• Expert predictions on the future of Telegram marketing

This research is a go-to resource for brands, agencies, and marketers exploring Telegram as a strategic channel in 2025 and beyond.

The full Magnetto Telegram Marketing Report 2025 is now available for download here 

About Magnetto

Magnetto is a global digital marketing agency specializing in innovative, data-driven strategies. With over 4 years of deep expertise in Telegram, Magnetto helps brands build awareness, drive measurable results, and scale in highly competitive industries like fintech, crypto, TMA, apps, real estate, and more.