- Digital maverick, Shaneel Singh, joins Mobius Digital to redefine the digital agency landscape while propelling strategic expansion initiatives -

(Cape Town, South Africa - xx November 2023) Mobius Digital has welcomed Shaneel Singh as its Head of Growth & Product Development in a strategic move that underlines the company's commitment to sustainable expansion across sub-Saharan Africa. Singh’s appointment and his wealth of experience represents a significant stride in Mobius Digital's growth strategy, as his expertise and strategic insight positions him to drive digital innovation for the company's client portfolio.

Will Fismer, founder and CEO of Mobius Digital, comments, “Shaneel joining us marks a pivotal milestone. His unique blend of industry expertise, strategic thinking, and dedication aligns seamlessly with our mission to become the growth agency of choice across sub-Saharan Africa.”

Reflecting on joining Mobius Digital, Singh states, “The team is on an incredible journey, and I wanted to be part of something truly different in the industry.” 

Singh, a seasoned professional with a diverse background, brings a wealth of experience to his new role at Mobius Digital. He quickly earned a reputation as a digital maestro, advancing through the ranks at some of South Africa’s leading agencies. His digital advertising journey began in Cape Town, where he worked across digital strategy, planning, and buying, leading him to transition into new business and product-focused roles. 

He then joined Mobius Digital (formerly known as Netbooster/Limbik Media), working alongside Fismer. Excelling as a Performance Lead, he advanced to Account Director within a year. His career expanded into strategic leadership roles, including as Chief Strategy Officer at iProspect and, more recently, Chief Operating Officer at EssenceMediacom.

With a history marked by rapid progression, industry recognition, and a string of accomplishments, Singh's trajectory reflects his strategic acumen in the digital marketing space. After a successful tenure in corporate agency environments where he built formidable teams across specialist areas, Singh took a reflective pause to reassess his career path. He comments: “The more senior you become in corporate the less marketing you actually do. And that doesn't excite me. I want to be at the intersection of real client growth while nurturing the great talent South Africa has to offer.” 

Fismer adds lightheartedly about Singh’s appointment: “It’s more like a welcome homecoming for both of us. When Shaneel first worked here, I used to call him ‘Employee Number One’ - he literally was our best employee at that point. Now, he’s ‘The Comeback Kid’. His journey from a young gaming enthusiast to a digital maverick truly aligns with our own unconventional spirit. It’s a great match.”

In his current role, Singh will lead Mobius Digital's product development, strategic partnerships, and overall growth strategy: "Mobius Digital has a unique vision for growth, and I share that vision. We're not just an agency; we're here to make a lasting impact."

Singh feels that many agencies claim to be specialists, but not all can deliver quantifiable business results: “Mobius Digital stands out by integrating technical thinking with business owner thinking, achievable only through strategic conversations about business growth, with digital being the conduit for that growth.”

His leadership philosophy focuses on empowering and connecting people, nurturing talent, and fostering connections. “You build people first, and the business will follow.” Singh also notes a shift in client expectations towards simplicity, growth, and strategic advisory relationships, urging the industry to prioritise strategic business growth over digital coordination. He advocates for a visionary approach to digital transformation, stating, "The industry is growing at an unfathomable pace, and not all clients are operationally ready for digital transformation. It’s our role as strategic partners to help unlock businesses' fullest potential.”

The agency is actively expanding into sub-Saharan Africa, with an initial focus on the SADC region. Recognising the growth potential in these markets, the agency aims to be the preferred partner for both global brands entering Africa and local brands seeking growth in the region. Fismer emphasises the agency's South African base as a strategic advantage, providing access to experienced talent and cost-effective solutions.

As Mobius Digital continues its journey to redefine industry standards and become the go-to digital agency across sub-Saharan Africa, Singh’s leadership is set to play a pivotal role in shaping the agency's future.

Fismer concludes: “Shaneel’s unique perspective and commitment to sustainable growth make him a valuable addition. His appointment reflects our dedication to top-tier service, innovative solutions, and measurable results in South Africa and across sub-Saharan Africa.”

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Notes to Editors:

About Mobius Digital

Mobius Digital is a leading digital advertising agency that specialises in delivering measurable results along every point of the customer journey. With an omnichannel approach, the agency seamlessly integrates top of the funnel, mid-funnel, bottom of the funnel, and 'after the funnel' channels to find and convert new customers while nurturing them for long-term success.