02 October 2007 3 min

Britefire to run Emarketing Professional Certificate courses in Durban in October

Written by: Godfrey Parkin Save to Instapaper

{pp}In response to frequent requests from KZN marketers, emarketing firm Britefire will run five one-day emarketing courses in Durban, from October 15-19. Each course will develop comprehensive expertise in managing a different dimension of online marketing: emarketing strategy, website design, search engine marketing, email marketing, and web advertising & PR.

Previously available only in Johannesburg and Cape Town, Britefire’s emarketing courses have been given rave reviews by participants from South Africa’s major marketing companies. Collectively, these courses form the core of Britefire’s Emarketing Professional Certificate curriculum.

Britefire’s CEO, Godfrey Parkin, says that the Emarketing Professional Certificate was designed to help competent online marketers differentiate themselves from the flood of amateurs who will enter the field over the next few years.

“Today everyone with a blog is calling themselves an emarketing consultant or web designer, and sadly their advice is often outdated and superficial. The Britefire curriculum gets people competent very quickly, and equips them with the insights and approaches to stay ahead of the game. We are seeing serious career marketers, individual consultants, online media teams, and even entire advertising agencies immerse themselves in this training – sometimes with dramatic corporate transformations as a result.” 

Godfrey Parkin will personally be running each of the five Durban courses, which will take place as follows:Be Brilliant @ Emarketing Strategy – October 15th Be Brilliant @ Website Design – October 16th Be Brilliant @ Search Engine Marketing – October 17th Be Brilliant @ Email Marketing – October 18th Be Brilliant @ Web-Leveraged Advertising & PR – October 19th.

Participants who attend any four of the five courses will be eligible for the Emarketing Professional Certificate, after passing an online exam and submitting a real-world practical application exercise.

Contact details: Karen Parkin, Vice President. Cell: 076-970-1153. E-mail karen.parkin@britefire.com www.britefire.co.za 

About Britefire:Britefire (Pty) Ltd. (www.britefire.co.za) is a digital strategy firm dedicated to marketing innovation and performance improvement. We provide consulting, training, project management, and implementation services that help people develop and sustain successful commercial relationships with online markets. Britefire’s consultants and trainers have all been active emarketing practitioners since the web began fifteen years ago, and have led some of the most innovative and successful online projects in the US and Europe. As individuals we have been respected global thought leaders for a very long time, and are intimately connected with emerging issues. Companies in South Africa and abroad ask Britefire to help them define and implement their digital strategies because we have proven methodologies, current expertise, and a depth of practical experience that helps our clients get it right the first time – and excel in the new economy.

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