Airport Ads® implements nationwide campaign for Telkom
Submitted by: Veruska D'Onofrio Save to Instapaper
Airport Ads® has implemented a highly visible, targeted, national campaign for Telkom’s Free Me offering
With the primary target consisting of business and leisure travellers, the creative appears on strategically placed static sites across various regional airports - Lanseria International Airport, Bloemfontein Airport, Upington, George, East London and Port Elizabeth - which are regularly frequented by this audience.
Modern business travellers and tech-savvy passengers view travel as a necessity, not just a luxury. They fly regularly for both business and leisure and are highly perceptive to advertising within airport precincts. In fact, research shows that they expect to see B2B advertising within this environment*.
While they experience high dwell times in airports, travellers engage with both static advertising and their mobile phones. The Telkom creative encourages this audience to go online and find out more through a call to action that reads: search Telkom FreeMe. The result is a campaign that is visible, engaging and highly effective.
To communicate your brand message to a captive, upper LSM audience of purchase decision-makers, contact airportads@provantage.co.za or go to www.provantage.co.za/Airport-Ads or connect @AirportAds_
*Sources: HVS Global Hospitality Services 2013, Marketing interactive 2015, Financial Times 2014, Airport Trends 2014, The Power of Influence 2013, Reuters 2014, Luxury Society 2014. Traveller Insights 2013.
Latest Press Articles
- Maison Courvoisier unveils a new look, names creative visionary Yinka Ilori as ‘Ambassador of Joy’ and appoints its Seventh Chief Blender
- AVBOB Campaign Optimises National Reach with Outdoor Network
- ACA issues RFI for Effie Awards SA Events and Sponsorship Supplier
- Winners of first ever Effie Awards South Africa Announced
- Kwikspace’s customised office solution boosts client’s business offering
- Tickets on sale for first ever Effie Awards South Africa Gala and Summit
- 2021 Effie Awards South Africa announces 38 Finalists
- Judges announced for very first Effie Awards South Africa
- Snap Ships – build to battle!
- Magformers – the magnetic building toy for fun, educational play
- ACA announces incoming Board of Directors for 2021/2022 fiscal
- ACA invites black women to sign up to the Leading Women Creating Change in the New World Order programme
- 2021 Effie Awards South Africa Last Minute Entry Deadline Imminent
- adidas Prioritises Maximum Visibility with Iconic Outdoor Network Site
- Beam Suntory on Par with Golf Ads Campaign
The Pulse Updates
- Opinion Piece: Incorporating Ai Into Workforce Planning (May 26, 2025)
- Bridging The Gap: Why Finance And Hr Must Collaborate For Business Success (May 19, 2025)
- Reclaiming Johannesburg’s Running Narrative Powered By The Streets. Refreshed By Pura. (May 16, 2025)
- Double Gold Triumph For Hansgrohe Innovations (May 16, 2025)
- Charlie Harris Drops Joyful New Music Video For Bittersweet Single “when Are You Coming Home?” (May 12, 2025)