Ogilvy Earns Top Honours at the Prestigious ADFocus Awards

The ADFocus Awards, South Africa's premier platform for recognising strategic leadership and agency strength, has named Ogilvy the Agency Group of the Year 2024. This accolade celebrates agencies excelling across dimensions such as client growth, culture, transformation, and industry impact.

A Year of Milestones for Ogilvy

Ogilvy's recognition is a testament to the achievements of its eight operating companies: Retail, Advertising, PR, Influence, Digital, Social, Design, Health, and Offshoring. Highlights of 2024 include:

• Ranking number one in both creative and effective ranking tables.
• Expanding its Graduate Programme to 47 positions, reaffirming its commitment to nurturing future industry talent.
• Securing the Partnership of the Year Award for the second consecutive year with KFC, celebrating their innovative and results-driven collaboration.

Leadership Reflections

Tracey Edwards, MD of Ogilvy’s Advertising Division, shared her excitement:
"The strength of our partnership with KFC lies in innovation, collaboration, and delivering results-driven campaigns. Together, we’re shaping meaningful experiences that leave a lasting impact. This recognition reflects our exceptional work and shared vision."

Angela Madlala, Chief People Officer, highlighted Ogilvy’s transformation initiatives:
"Our Graduate Programme demonstrates our commitment to Black economic inclusion and industry transformation. Winning this award is an endorsement of our collective effort to empower future leaders."

Achievements Across Categories

In addition to the Group of the Year title, Ogilvy was recognised as finalists in:

• Transformation
• Partnership of the Year with Volkswagen
• Advertising Agency of the Year
• Specialist Agency of the Year

These accomplishments showcase Ogilvy’s consistency in delivering impactful, results-driven creativity across all its communication businesses.

CEO’s Message

Pete Case, Ogilvy CEO, expressed gratitude:
"This is a special moment for our agency group. It reflects the incredible passion of our teams and the positive impact we’ve generated for clients, people, and the industry. Thank you to the ADFocus judges for recognising our achievements and to KFC for being exceptional partners."

Press Release Submitted By

Company Name: Ogilvy South Africa
Website: www.ogilvy.co.za

Total Words: 320

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Social Media Post

Ogilvy Named Agency Group of the Year 2024

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