The Association for Communication and Advertising (ACA) has announced the speaker line-up and agenda for the upcoming AI in Advertising Forum, taking place on 13 March 2025 at the WPP Campus, Johannesburg. This highly anticipated event will bring together leading voices in AI, marketing, and creativity to unpack the real-world impact of artificial intelligence on advertising and communications.

Agenda Highlights & Speaker Line-Up

The AI in Advertising Forum will feature industry-leading experts, senior executives, and thought leaders from across the advertising, marketing, and technology sectors, delivering critical insights on AI’s transformative impact.

The agenda is as follows, with speakers including:

• Opening Address (12h30 - 12h40): Imke Dannhauser (Google), Gillian Rightford (ACA)
• AI in Marketing, Communications, and Advertising (12h40 - 13h10): Dale Imerman (WPP), Lorraine Landon (Google), Vincent Maher (True I/O), Ivan Moroke (Kantar) - moderated by Antonio Petra (VML).
• Understanding AI Models & Limitations (13h15 - 13h35): Benjamin Rosman (WITS & Lelapa AI)
• AI’s Impact on Brands & Marketers (13h40 - 14h10): Natalie Druion (Momentum), Lerato Dumisa (Dove SA), Tim Spira (Investec), Bellinda Carreira (Standard Bank) – moderated by Deshnie Govender
• The Business Case for AI (14h10 - 14h30): Nanda Padayachee (BCG)
• Break (14h30 - 15h00)
• AI’s Impact on Creative Work & Operating Models (15h00 - 15h30): Jarred Cinman (VML), Luca Gallarelli (TBWA), Mia Roets (Joe Public), Sbu Sithole (The Odd Number), Ross Symons (ZenRobot) – moderated by Mpeo Nkosi
• Legal Considerations in AI & Creativity (15h35 - 15h50): Philani Mdingi (Tech for Good), Monisha Prem (M. Prem Inc)
• Skilling the Current & Future Workforce (15h50 - 16h30): Andrew Allison (Red & Yellow), Desiree Hoorzuk (MTN), Greg Serandos (African Academy of AI) – moderated by Donna Rahelson (Ignite Leadership)
• Q&A (16h30 - 17h00)
• Closing Address (17h00 - 17h10)

Ticketing Information

Date: 13 March 2025 Venue: WPP Campus, Johannesburg Tickets: R150 ACA Members | R200 Non-Members

Attendees can earn 14 CPD Points at MPSA Level. AMSA and MPSA Designated Members that attend are also able to claim these CPD points.

Secure your seat now: https://tickets.tixsa.co.za/event/ai-in-advertising-forum

With AI rapidly transforming the advertising industry, this forum will provide practical insights, strategic direction, and critical discussions for agency leaders, marketers, creatives, and industry professionals navigating the future of AI in advertising.

Seats are limited—early booking is advised.