Digitally Minded Launches in Johannesburg

Digitally Minded Launches in Johannesburg

Johannesburg, South Africa - Digital marketer Raymond Smit has launched Digitally Minded, a new type of marketing consultancy designed to help businesses get more out of their performance marketing activity.

Positioned as a boutique consultancy in a space dominated by full-service agencies, Digitally Minded aims to fill the growing demand for marketing advisory, end-to-end campaign implementation, and PPC services.

“The advertising industry has operated similarly for a really long time,” says Smit. “There are gaps in data-driven campaign planning, specialised advice, and unique marketing services. I’ve always wondered why marketing advisory isn’t a much bigger sub-industry, given that individual agency employees manage millions in client spend every month.”

New models for the marketing industry

Digitally Minded brings a new advisory model to the market — one that sits together with in-house marketers and external agencies. Instead of replacing agency partners or inhouse marketers, it provides an independent layer of advice, validation, and guidance, helping clients understand what’s working, where budgets can be redeployed more effectively, and where opportunities for growth exist.

The firm’s services include:

• Marketing performance audits that assess media efficiency and ROI.
• Marketing advisory, offering independent oversight for brands working with external agencies or for brands who need assistance for in-house marketers.
• Growth sprints, structured programs that deliver measurable gains in lead generation, paid media performance, or conversion rates.

“I’d like to contribute to the professionalism of marketing and marketing agencies,” Smit explains. “One way to do that is by employing marketing advisors who validate, advise, and report on campaign activity. This not only helps clients understand which activities are truly working, but also shines a light on excellent work by incumbent agencies.”

Introducing Co-Pilot PPC

At the heart of Digitally Minded’s approach is co-pilot PPC.

A new service model where Raymond works directly alongside in-house marketers and agencies as a strategic co-pilot.

Rather than taking over campaign management, co-pilot PPC campaign management provides ongoing consulting, audits, and data-driven roadmaps that help teams make smarter media decisions, optimise spend, and accelerate growth.

“Think of it as having a strategist in the cockpit with you,” Smit explains. “I help clients and their marketing teams navigate paid media with greater confidence - providing direction, accountability, and clarity at a fraction of the cost of typical fees or retainers.

This model aligns marketing goals with measurable outcomes. This much needed service arrives as global digital ad spend is set to surpass $800B.

Marketing agencies shouldn’t be execution only

Smit believes the next era of marketing will be defined by transparency, data driven planning and testing - values often not surfaced enough.

The goal is to help clients buy marketing performance with precision and confidence.

“We’re entering an era where businesses want a more professional marketing function that learns and mimics behavior from finance teams,” says Smit. “Every marketer should be able to get external validation for their growth plans, performance and reporting - that’s the kind of thinking Digitally Minded brings.”

About Digitally Minded

Digitally Minded is a boutique marketing consultancy founded by Raymond Smit in 2025. The company helps businesses drive measurable growth through data-driven marketing, independent advisory, and its signature co-pilot PPC consulting program. Based in Johannesburg, South Africa, Digitally Minded bridges the gap between marketing strategy and performance for both B2B and e-commerce clients.

Learn more at www.digitallyminded.co