16 July 2025 3 min

Record Entries Drive Expansion of 2025 Effie Awards South Africa Jury

Written by: Effie South Africa Save to Instapaper
Record Entries Drive Expansion of 2025 Effie Awards South Africa Jury

Effie South Africa has confirmed that its 2025 jury has been expanded following a record number of entries for this year’s programme. A total of 112 entries were received—an unprecedented 44% increase over the 2024 season.

In line with Effie’s rigorous adjudication standards, this surge in participation has necessitated an increase in the number of jury members to ensure appropriate review ratios. As a result, 30 additional professionals have been added to the Round One panel, strengthening the diversity and expertise of the group.

“The strong growth in entries reflects the increasing value that marketers and agencies are placing on effectiveness. Expanding the jury allows us to meet Effie’s global judging protocols and ensure each campaign receives the careful consideration it deserves,” says Gillian Rightford, Executive Director of the ACA for Effie South Africa.

The newly added judges bring significant depth across brand, digital, strategy, PR and creative disciplines. The full list of additional 2025 jury members is as follows:

JUDGE

DESIGNATION

AGENCY/COMPANY

Bianca de Beer

Senior Marketing Manager

1st for Women

Jacqui Carnelley

Head of Marketing

Discovery Bank

Jill Snijman

Head of Marketing: 1st for Women

1st for Women

Kutlwano Mtyeku

Head of Brand

Rand Mutual Assurance

Keagile Makgoba

Head of Communications for Sub-Saharan Africa

Tech Industry

Lida Sinclair

Chief Marketing Technologist

Discovery

Mandisa Theko-Khitsane 

 Marketing Executive (RetailMass)

Sanlam

Mbalenhle Mthethwa

Senior Category Marketing Manager: Food

Takealot

Michael Cook

Client Lead/Co-Founder

Workbench

Nolitha Mkhwanazi

Head of Marketing

Mazi Asset Management

Olona Tywabi

Communications Manager

Trevor Noah Foundation

Phumelele Kubeka

Marketing Manager - Sponsorships and Experiential Marketing

Discovery

Qamani Nyewe

Senior Strategic Planner

Ogilvy South Africa

Saf Sindhi

Founder & Chief Creative Officer

Bananas Agency

Sanesh Maharaj

Managing Partner - PR, Influence and Social.CM

Ogilvy South Africa

Shaadia Vawda

Former Marketing Director for Sub-Saharan Africa

Beiersdorf

Sharleen James

Managing Director

Razor PR

Sinqobile Mjali

Business Unit Director

The Odd Number

Stuart Innell

Strategy Director

Boomtown

Sue Napier

Advertising & Marketing Consultant

Independent Contractor

Tanya de Jongh

Executive Creative Director & Head of Design

RAPT Creative Agency

Thami Majola

Executive Head : Brand & Comms - Consumer Business Unit

Vodacom

Theo Motha

Head of Marketing and Communication

Rand Mutual Assurance

Thembeka Mgobozi

Global Brand and Strategy Lead

Inverroche Gin, Pernod Ricard

Thibedi Meso

Executive Creative Partner

Creative Life Studio

Thule Ngcese

Creative Partner & Co-Founder

Distrikt 9

Wandile Nzimakwe

Growth & Innovation Strategy Director

Yellowwood

Wisahl Ganief

Chief Marketing Officer

Coronation Fund Managers

Zamazwide Nxumalo

Creative Director

RAPT Creative Agency

Zayd Abrahams

Founder/ Chief Marketing and Strategy Officer

Zinc Consulting

 

Effie Awards South Africa is hosted by the Association for Communication and Advertising (ACA) and sponsored by Nedbank, SAB, Unilever, GIB Insurance, Investec, with in-kind support from Lobengula Advertising and media partner Modern Marketing.

For more information visit the Effie South Africa website at www.effieawards.co.za or visit www.acasa.co.za.

Join the conversation - #EffieAwardsSA  

Follow @EffieSouthAfrica on Facebook, Instagram, YouTube and @EffieAwardsSA on X to keep up to date on the latest developments.  

Total Words: 422

Submitted on behalf of

Press Release Submitted By

  • Agency/PR Company: Twiga Communications
  • Contact person: Francio D'Onofrio
  • Contact #: 0110243983
  • Website
  • LinkedIn