Record Entries Drive Expansion of 2025 Effie Awards South Africa Jury
Written by: Effie South Africa Save to Instapaper
Effie South Africa has confirmed that its 2025 jury has been expanded following a record number of entries for this year’s programme. A total of 112 entries were received—an unprecedented 44% increase over the 2024 season.
In line with Effie’s rigorous adjudication standards, this surge in participation has necessitated an increase in the number of jury members to ensure appropriate review ratios. As a result, 30 additional professionals have been added to the Round One panel, strengthening the diversity and expertise of the group.
“The strong growth in entries reflects the increasing value that marketers and agencies are placing on effectiveness. Expanding the jury allows us to meet Effie’s global judging protocols and ensure each campaign receives the careful consideration it deserves,” says Gillian Rightford, Executive Director of the ACA for Effie South Africa.
The newly added judges bring significant depth across brand, digital, strategy, PR and creative disciplines. The full list of additional 2025 jury members is as follows:
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Effie Awards South Africa is hosted by the Association for Communication and Advertising (ACA) and sponsored by Nedbank, SAB, Unilever, GIB Insurance, Investec, with in-kind support from Lobengula Advertising and media partner Modern Marketing.
For more information visit the Effie South Africa website at www.effieawards.co.za or visit www.acasa.co.za.
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