Monday, 07 December 2015

MTV launches Sext Life emoji short film

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In a bid to generate conversation and awareness in the fight against HIV and AIDS, the MTV Staying Alive Foundation (SAF) and Y&R New York have teamed up to create Sext Life, a tongue in cheek, faux-raunchy short film that brings sexting emojis to life in situations that would be X-rated – if they weren’t being acted out by giant emojis.

In the 30-second spot, life-sized versions of the most common sexting emoji pairs – banana and donut, eggplant and peach, pointer finger and OK sign – start making out. The pairs are then joined by a giant wrapped condom, and the tagline: “Make foreplay a threesome. Add a condom.”

The Sext Life PSA is directed by Oscar-winning film editor Angus Wall and produced by his Elastic/Pecubu Productions. Director of photography is Jason McCormick and the life-sized emoji costumes were created by Casey Storm.

As part of the 'safe sexting' campaign, MTV SAF and Snaps have created a SafeSext keyboard featuring various condom emojis, so that teens can have conversations about safe sex in texting’s native language. The SafeSext emoji keyboard is free to download on iOS and Android.

Watch the promo on MTV, channel 130 on DStv or MTV Base, channel 322 on DStv. 

For more information, visit www.safesext.mtv.com or www.mtv.co.za. Alternatively, connect with the channel via Twitter or on Instagram using the #SAFESEXT hashtag.