Internationally street furniture has been considered an innovative, engaging medium for taking a brand message to the consumer, and in South African we are fast following suit. A case in point are the new commuter shelters that can be seen in specific areas of the greater Johannesburg area featuring creative that uses the medium to its full potential.
Candice Meyer of Street Smart Media, Provantage Media Group’s commuter shelter division, explains that in South Africanew commuter shelter designs are taking out of home advertising to a whole new level, whilst setting the bar high for advertising that is functional on multiple levels. “Commuter shelters are capable of offering geographically targeted advertising effectiveness and brilliant aesthetic qualities coupled with a public service for all commuters,” says Meyer.
Through commuter shelter branding, Street Smart Media constantly seeks to innovate its product offering ensuring that advertising is visually appealing, attracts the attention of the sought-after market segment and delivers on campaign objectives.
“Street Smart Media has exclusive rights to commuter shelters in both Cape Town and Johannesburg. We have an excellent team that knows exactly how to harness this platform, using its full potential to expose a brand message to pedestrians, commuters and motorists,” continues Meyer.