Tuesday, 28 April 2015

Samsung Elevates Quality Of Life with Ultimate Freshness and Functional Modern Design at Samsung Africa Forum 2015

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Samsung presents premium Chef Collection refrigerator and the activ dualwash top-load washer with built-in sink for maximum convenience

ANTALYA, Turkey February 28 , 2015– Samsung Electronics Co., Ltd., a global home appliance innovator, announced a new lineup of innovative and convenient home appliances that elevate the quality of consumers’ lives. Bringing together world class Michelin-starred chefs, the new Samsung Chef Collection refrigerator delivers ultimate freshness for home chefs. The evolutionary activ dualwash™ top-load washing machine allows pre-treatment avoiding mess and saving a considerable amount of time and effort. These are among the highlights on display at the Samsung Africa Forum from February 19 to 21, 2015.

Among the highlights for 2015 are:
A chef inspired refrigerator which preserves food at its freshest, retaining its original flavour, texture and nutrients
Activ dualwash™ Top-load washing machine that delivers an all-in-one solution for pre-treating delicates The Ultimate Refrigerator for Professional Food Preservation In collaboration with Samsung’s Club des Chefs (www.samsungclubdeschefs.com), a first-of-its-kind global culinary initiative that brings together Michelin-starred chefs to drive innovation for next-generation appliances. Samsung has harnessed the collective expertise of top chefs from around the world to create the Chef Collection, a premium range of kitchen appliances.

The Chef Collection refrigerator (RF9900) brings the functionality and design of a professional kitchen into homes, helping consumers discover their inner chef.   Great dishes start with the freshest ingredients so storage is key to maximising taste. The Samsung Chef Collection 4-Door Refrigerator represents a huge leap forward in food preservation, storage, organisation and meal preparation.

The Samsung Chef Collection’s Precise Chef Cooling enables an exact and constant temperature. While the set temperature in conventional refrigerators can vary between 1.5 degrees, these temperature fluctuations on the Chef Collection refrigerator are dramatically reduced to 0.5 degree Celsius. In addition to this advanced technology, the Metal Cooling Plate, positioned on the back of the refrigerator compartment, helps to maintain the set temperature throughout the refrigerator, which is important in keeping food fresh and tasty. In addition, Samsung’s Triple Cooling System creates three separate airflows in the refrigerator and freezer, enabling optimal humidity control and improved cooling performance for each compartment.

The Triple Cooling System also enables the Chef Collection Refrigerator to feature a lower right compartment – called the Fridge-in-Freezer – which can be converted from a refrigerator to a freezer and back again, and serves a multitude of needs. It can be a fresh food prep zone for restaurant-quality meals, a storage space for frozen home-cooked meals, or a centralised area for beverage storage.

The Chef Collection refrigerator also delivers on meal preparation needs. One of the key chef insights to emerge from Samsung Club des Chefs was that professionals prefer meat and fish to maintain optimal temperatures before cooking. Samsung’s solution? The Chef Pantry, a temperature-controlled compartment within the main refrigerator that allows items like fish to be optimally chilled at -1 degree Celsius to extend quality and taste. Also, Samsung created the Chef Pan, a multi-use stainless steel container located in the refrigerator that can not only be used for marinating and storing food in the refrigerator, but can also be placed in the oven and loaded in the dishwasher.

A Groundbreaking Laundry Innovation Research shows that when it comes to laundry, the most tedious task is pre-treatment and pre-wash. Most homes don’t have a sink in their laundry rooms, requiring consumers to pre-treat/pre-wash elsewhere and bring the items to the machine. The latest top load washer from Samsung solves this with a simple yet revolutionary feature - activ dualwash™.

The top of the activ dualwash™ washing machine includes a built-in sink with a water jet and gentle scrubbing surface. This convenient sink provides a separate space to pre-treat tough stains, like heavily soiled sports uniforms, or hand wash items like delicate sweaters and shirt collars. Once finished, the laundry and water can easily be poured into the machine. This all-in-one solution allows consumers to handle the entire wash process in the laundry unit instead of having to spread it out over multiple locations, avoiding mess and saving a considerable amount of effort.

The active dualwash™ also delivers physical comfort according to internal research. Compared to the typical hand-wash posture like crouching or standing near to a low positioned basin, the active dualwash™’s built-in sink enables on average a 43 percent decrease of muscle tension, making the overall pre-treating process much more stress-free.   The activ dualwash™ adds additional convenience and piece-of-mind with its Magic Dispenser. A propeller inside the dispenser creates a powerful water vortex to dissolve and spread detergent evenly. It also cleans leftover detergent in the dispenser itself.

The Samsung Chef Collection refrigerator and activ dualwashTM top-load washing machine are available from January 2015 and from February 2015, respectively. * Features and functions will vary by market.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com

For further information, please contact:
Pearl Ndlazi
Andra-Lee Shimmin
Epic Communications
Samsung Electronics
South Africa
Tel: 011 784 4790 / 011 549 1627
Cell: 079 021 5006 / 082 553 2302
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