Telecommunications

Tuesday, 02 June 2020 12:40

Entries open for New Generation Social and Digital Media Awards

Written by 
Some of our 2019 winners

The New Generation Social and Digital Media Awards has announced that entries for its 2020 edition are now open. 

The New Generation Social and Digital Media Awards has called for entries for its eighth annual edition.

Agencies, corporate marketing teams, as well as students and individuals within marketing, media, communications and the influencer sectors are invited to submit their entries for work completed and flighted between 01 May 2019 and 31 May 2020. Should you be working on a campaign that is due to flight by the end of June 2020 and you would like to enter it, we will accept your submission.  

This year’s virtual awards ceremony will be streamed in early September via https://www.justpalm.com/ on social & digital media and through our media partners online platforms https://www.mediaupdate.co.za/ and https://www.marklives.com/ 

The awards show will last approx. 1hr 30mins and will contain live entertainment from some of SA's top acts. 

About the awards:

Founded in 2012, the New Generation Social & Digital Media Awards are the largest celebrated digital media awards in the country. Not only do we honour the South African creative agency teams for their innovative use of social and digital media, and cutting-edge use of online media and tools, we also acknowledge corporate companies and their in-house marketing teams from across our region for their work on campaigns that help promote their organisations and brands in ground-breaking ways.

One area that continues to grow year on year is the recognition of individual talent from within agencies, corporates and learning institutes in South Africa; a number of newly created categories shine a light on some of the country’s brightest and most promising millennial marketers – talent that will be at the forefront of future communications, media and digital technologies.

The New Generation Awards offers an array of exciting categories best suited to recognising today’s leading marketers. Now in our eighth successive year, we will continue to recognise new generations of award-winning talent for years to come.The awards celebrate ingenuity, with a specific focus on results and insight-based success, which makes the awards unique among those largely dominated by equal parts emotion and ideation. “There is a distinctly ‘mathematical’ approach to the judging – a fairer adjudication process sees each entry marked by at least four judges, measuring them against criteria such as innovation, creativity, strategy, content, results and sales/ROI. Judges do not adjudicate any categories into which their agencies have entered”, says Stephen Paxton, managing director of the New Generation Awards.

“Although there will always be an element of emotion involved, the judging criteria ensures that it is primarily about the results. A meaningful digital marketing experience is a smart idea executed brilliantly, with the facts to back it up – that’s how the judges will be scrutinising each campaign,” says Paxton, who maintains the judges still value ingenuity and creative brilliance as key factors in the judging process.

For more information or to enter the awards, visit www.newgenawards.co.za and follow us on https://twitter.com/NewGeneration_0 and https://www.facebook.com/newgenawards.co.za/

We look forward to seeing your submissions.  

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