Once again Hyde Park Corner has partnered with one of the country’s most beloved children’s charities, Santa Shoebox as the Johannesburg Flagship Drop & Go venue for donations. Each year the Santa Shoebox Project collects and distributes personalised gifts made up of essential items and treats for underprivileged children throughout South Africa and Namibia. Over the past 14 years, generous donations have reached 957 297 children and this year, the project looks forward to announcing the millionth pledge, millionth Shoebox dropped off and millionth child to receive their Shoebox! Will YOU be the millionth Santa Shoebox donor?

Showing your support for this extremely worthwhile cause is as simple as creating a supporter profile on the Santa Shoebox Project website, checking the lists of children’s names which are made available, (the lists show children’s first name, age, gender and clothing size) and dropping off your donation at Hyde Park Corner’s Concierge Desk (collection of boxes until 30 October, drop off until 7 November). Or you can choose to make a financial pledge online and Santa Shoebox will fill the box on your behalf! Virtual Santa Shoeboxes are offered to donors unable to do their own shopping, packing and dropping off. These are made up by teams of volunteers and allocated to children living in remote areas of South Africa who would otherwise not receive a Santa Shoebox, and quite possibly no end-of-year gift at all.

With care and consideration for the intended recipients, the required contents of a Santa Shoebox will need to include:

• A toothbrush and toothpaste
• A facecloth and a bar of soap
• School supplies
• An outfit of clothing
• Sweets
• A toy

All items must be new, unused and age appropriate based on the gender and age of the child donors have chosen to gift. Extra items are most welcome, as long as they all fit into a medium-sized Shoebox (no bigger than the size of an adult running shoe box). Extra items could include for example a reusable shopping bag in which the child can carry their Shoebox home. Get creative and decorate your Shoeboxes should be cheerfully, remembering to wrap the lid separately to the box, allowing it to be opened without damaging the decorations.

All Santa Shoeboxes are trackable via the Santa Shoebox App which is available from Google Play and the App Store. Track your Shoebox from the moment you pledge to the magical moment the child receives their very own lovingly created Santa Shoebox!

COVID-19 Precautionary Measures

In the interests of volunteer and beneficiary safety, donors are asked to please sanitise their hands and wear a mask when packing their Shoeboxes, and to do so a minimum of three days prior to dropping their Shoeboxes off.

For detailed information about how to pledge and how to volunteer, please visit the Santa Shoebox Project website FAQs. For any other information, please contact Santa Shoebox’s Project Liaison on This email address is being protected from spambots. You need JavaScript enabled to view it.

Media approved images available here: https://santashoebox.org.za/downloads/

Fiduciary information: As a Level One Contributor to B-BBEE, the Santa Shoebox Project earns 100 points on the generic scorecard, and with Section 18A status, is able to provide a tax-deductible receipt in recognition of donations. The Project is an initiative of the JOG Trust (IT2671/2009). The Trust is registered as a Public Benefit Organisation (PBO-930031301), and a Non Profit Organisation (NPO 102-098).

Follow Santa Shoebox on Social Media:

• Facebook: /SantaShoebox
• Twitter: @SantaShoebox
• Instagram: /santashoebox
• YouTube: The Santa Shoebox Project
• Pinterest: /santashoebox

For more information on enjoying a lifestyle that’s made for you at Hyde Park Corner, visit our website.

Hyde Park Corner Operating Hours:
Hyde Park Corner is currently operating under Level 1 restrictions.
Monday – Saturday: 9am – 6pm
Sundays and Public Holidays: 10am – 3pm

Please contact NuMetro and our restaurants directly to enquire about their specific trading hours.

Get Social:
Follow us on Twitter @HPCHydePark, Instagram @hpchydeparkcorner or keep up to date with our news on Facebook @hydeparkc… and don’t forget to use our hashtag #LoveHPC when you are sharing your unforgettable Hype Park Corner experiences.

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DISTRIBUTED ON BEHALF OF HYDE PARK CORNER & SANTA SHOEBOX by ANGELFISH PR & EVENTS. All media queries can be directed to Annie Hodes on 083 325 4445 or This email address is being protected from spambots. You need JavaScript enabled to view it.