The DUKE Group’s sponsorship specialist agency, CHAMP, has been appointed by the Two Oceans Marathon to assist in restructuring their commercial strategy and sponsorship model to maximise the commercial value of the brand.
The Two Oceans Marathon, along with many other major events have been adversely impacted due to the pandemic, resulting in huge financial pressures due to reduced sponsorship revenues. “The upside of all this turmoil is that it has accelerated the need for innovation in our sector and this has produced numerous exciting new developments and tools to fully capitalise on the value of commercial sponsorships,’ says CHAMP Managing Director Meagan Fester.
She adds, “We are thrilled to be affiliated with the Two Oceans Marathon - one of South Africa’s best-known and much-loved marathon events - and look forward to producing some ground-breaking new opportunities that will enhance the long-term sustainability of the event.”
Comments Two Oceans Marathon Race Director, Debra Barnes, “An iconic and a much-loved event on the international marathon calendar, the Two Oceans Marathon has traditionally hosted up to 30 000 runners over the Easter Weekend, contributing over R640-million annually to the Western Cape economy. We are excited to partner with CHAMP, a dynamic Sponsorship Marketing Agency, in developing exciting and innovative partnerships that will benefit all our stakeholders and add value to the Two Oceans Marathon experience for our global runner community”