As part of the launch of their new look @BOS_Sport bottle, South African brand BOS has implemented a campaign that targets school teams.
South African school sport represents everything BOS Sport is passionate about – active lifestyles, a sense of fun, team comradery and commitment. The #TEAMUP School Challenge 2K18 is challenging school sports teams to TEAM UP and stand the chance of winning their share of R50K in prizes for their team and school.
Without altering the science behind its formulation, BOS Sport refreshed the packaging for their 500ml BOS Sport line-up. The new packaging distinctly showcases the all-natural, colourant-free sports drink range and the TEAM UP campaign is keeping the brand top of mind amongst a relevant consumer group – school athletes.
“We’ve built BOS Sport for superior athletic performance and we are extremely proud of what we have to offer to consumers to help them achieve their ambitions. We believe sport is the vehicle to unite and inspire youth, instilling in them the powerful values of commitment, perseverance and team work. The TEAM UP campaign has been developed to reward school sport teams who show a passion for their team and sport, no matter the results,” says William Battersby, BOS South Africa Managing Director.