The key to recovering from our current unemployment crisis and stagnant economy will be Small, Medium & Micro Enterprises, now more than ever it is vital we put concerted focus and resources into SMME development and support.

The Kuba vision is two-fold; to facilitate access and trade between the informal market and formal businesses on the marketplace and supporting SMMEs by providing them with the necessary tools and resources to formalise their businesses to compete in the broader formalised economy. There are many ways to measure needs and growth, working in the informal market space we’ve learned that entrepreneurs and SMMEs have varied needs and their own ideas on what growth is that the market is often not offering. Our Kuba users have been clear that access to market and marketing their businesses effectively are their biggest challenges and so we developed the Grow My Biz packages.

The Grow My Biz packages are designed for SMMEs in various stages, the free Starter package only requires business owners to sign up on the Kuba marketplace, use the free invoicing software and contact us on anything they need via Kuba’s dedicated WhatsApp support. The Popular package is a good investment including company registration, a personally designed website, web hosting, business email addresses and a digital flyer for R550 per month. Not enough small businesses focus on online marketing as South Africa is still developing access to affordable internet and the skills required to effectively use it. For less than R1000 a month with the Premium package Kuba provides SMMEs with Search Engine Optimisation & Marketing with Google Ads, giving them business support and a Digital Marketing service while also promoting their business and services on Kuba’s social media platforms.

This is what Kuba’s Grow My Biz is about, giving SMMEs of all shapes and sizes options that suit their budgets and needs by extending the tools to reach their full potential and facilitating access to an organised marketplace full of customers in need of reliable local services. When we invest in local SMMEs we improve the quality of products & services, we expand entrepreneurial vision of what is possible and ultimately empower our communities to take control of their economic future.

For more information on Kuba
Mihlali Mbobo
Public Relations & Communications
This email address is being protected from spambots. You need JavaScript enabled to view it.
https://kuba.services
+27 (0)83 960 1127
9 Portswood Road,
Waterfront,
Cape Town
8001

For too long small businesses have been sitting on the sidelines of Google search results, watching the more prominent brands dominate on every generic and niche search term. And even though SME’s are trying to compete, they simply to do not have the resources or skill to push out enough targeted content or have the budget to compete for search advertising placement bids.

Challenges Most Small Businesses Face Breaking Into The Digital Sphere

Small businesses starting out don't always have the capital to push into developing a website in the first place. If your products or services are not web-based, it often seems a waste of money to invest in this platform from the beginning, but unfortunately, that decision means you’re losing out on customers who are online looking for your services.

If you have made the transition to online and own website, you now have to think about marketing it to gain traffic. Using other sources like social media, SEO, Google Ads, Email, Display Ads, Remarketing, the list goes on.

Having a website costs money, you need to spend on marketing, website hosting fees, development and upkeep.  You can try to do it yourself, but you either don’t have the time, or it’s just not your forte.

What small businesses in South Africa need right now is a platform that is easy to use and manage. A service that lets them highlights their brands most import information and offerings at a minimum cost (even better if it's free). Unfortunately, there wasn’t an option for many small businesses until now.

Introducing The  nichemarket Community

nichemarket is the brainchild of two seasoned digital marketers from sunny Cape Town, South Africa.  For years we have been helping businesses build their brands online and noticed a common trend.

The corporates had the budgets to dominate every marketing channel from social media and email to Google Ads and Organic search results. And even though online marketing costs much less than traditional advertising, smaller brands did not always have the budget, the time or the expertise.

After turning away so many promising small businesses, we decided we want to create a destination where they too can thrive and get their piece of the internet pie.   And that’s how nichemarket was born, a social marketplace community that is fully set-up to get your brand visibility online and lower the barrier to entry, instead of having to compete with larger corporations.  

nichemarket acts as an entrepreneurial hub for small businesses to promote their services and consumers to find their services online.

You sign up for FREE and create a business profile for your business, and we do the hard work of marketing your business to the South African Public.

What Do You Get With A Free nichemarket Business Listing?

So now you probably asking, what do I get with this free business listing and is it worth my time!

The Simple Answer:

It takes 5 minutes to sign up and your business get tons of online marketing benefits for free!

The Longer Answer:

By signing up to nichemarket, you can enjoy the following for FREE:

• A Fully Optimised Landing Page for your brand which can even act as a website if you do not have one yet.
• With 19 categories to choose from, you get an equal opportunity to dominate your niche.
• Free exposure to an average of 70 000 visitors to our site per month.
• A chance for your brand to reach and interact with a broader audience in both your local area and the greater South Africa.
• Increase your credibility by getting customers to rate and review your services online.Access to expert advice as our blog now provides over 500 in-depth articles on business and digital marketing from a wide range of local and international experts.
• Access to expert advice as our blog now provides over 500 in-depth articles on business and digital marketing from a wide range of local and international experts.

Give Your Brand A Kickstart With nichemarket

With more benefits and zero downfalls, we can’t think of a reason for any South African business not to register. To get started head to www.nichemarket.co.za and hit sign up!

Helpful links:

• How to Join The nichemarket community
• How to Create a nichemarket Business Listing

In marketing, if you’re going to win, you have to know what your goals are, what it takes to get there, and if you’re not getting there, what needs to be done differently. Goals are part of every aspect of life. Everything comes down to priorities, and what you would like to accomplish in every aspect – and this is especially the cause when it comes to an SMS marketing campaign.

Without setting goals or objectives, a campaign may become chaotic.

Most people in business will be more than familiar with setting and using SMART goals. But what exactly is a SMART goal? SMART goals bring structure and trackability to your goals and objectives. Instead of vague resolutions, SMART goals create verifiable trajectories. A SMART approach clarifies the way goals come into existence.

Specific

As with any SMS marketing campaign, it is essential, to begin with, a specific objective in mind. What exact do you want to achieve from your SMS campaign?

Remember, no two SMS marketing campaign are going to have the same specific goals.

Measurable

Measurable goals mean that you are identifying exactly what your brand expects to achieve once you’ve reached your goal. You need to break each step of your SMS marketing campaign down to measurable elements and know what result you are expecting from each step of the process, whether it be ROI or generating good quality business leads.

Know if your SMS marketing goal is obtainable.

Attainable

Once you’ve identified goals that are most important to the success of your SMS marketing campaign, you need to be sure your goals need to be realistic and attainable to be successful. In other words, they should stretch your marketing teams’ abilities while still remaining possible. When you set an achievable goal, you may be able to identify previously overlooked opportunities or resources.

Relevant

Is your SMS marketing goal realistic? Does it correlate with consumer behaviour? Is your campaign relevant to your target audience?

Time Based

Every marketing campaign needs a target date so that you have a deadline to focus on. Without a deadline, nothing will be achieved and your marketing team will have nothing to work towards. Having a deadline will prevent everyday tasks from becoming a priority.  Each of the SMART components provides an aspect to your goal that helps you to create something that will be attainable. Having SMART goals will assure your SMS marketing campaign is executed in a way that meets your objectives. It’s important to understand that your SMS marketing campaign will likely impact other parts of your company, therefore it is important to communicate your goals and strategies clearly throughout.

For more information visit our website www.sendmode.co.za, we'd be more than happy to help.

Thanks,
Saoirse
Business Development