Promise has been voted by clients as the leading agency in South Africa for commitment to Black Economic Empowerment and Transformation. The extensive findings of the latest SCOPEN Agency Scope review have revealed numerous first positions for the agency as measured by the country’s leading marketers. In total more than 219 CMO’s were interviewed in face to face sessions with SCOPEN researchers between June and September this year.

James Moffatt, CEO at Promise, comments: “During the past year, Promise has achieved fantastic progress with regards to significant black equity holding, as well as investing in the personal development of young black talent. One of our stars won a Black Pixel by achieving “best young talent” at the Bookmarks this year. Our black shareholding is direct (not Trust based) and transparent. This is over and above our focus on the legislated pillars such as preferential procurement, where our procurement spend is heavily invested with black-owned SME’S. We are delighted with this outcome and we are not done yet, as we continue to advance our role in the transformation of our industry.”

Cesar Vacchiano, President and CEO of SCOPEN International comments: “This is a significant result for the agency as this demonstrates that Promise ensured that not only was their commitment to black empowerment genuine, but the assessment by clients in both marketing and procurement confirms the agency’s commitment in this regard.”

NOTES TO EDITORS

AgencyScope 2017/2018 South Africa consisted of 219 face to face interviews with CMO’s of the top 200 companies in South Africa as well as input from agency professionals and 15 heads of procurement from leading companies.  

AgencyScope is conducted every two years in 12 countries throughout the world and this is the second time the study has taken place in South Africa. 

The quality and depth of the data is unmatched in the 12 markets in which SCOPEN operates.

Promise has been voted by clients as a foremost agency in South Africa for client satisfaction. Promise is also the only agency to maintain its position in the top 5 after the debut SCOPEN Agency Scope survey.

The extensive findings of the latest SCOPEN Agency Scope Review have also revealed numerous first positions for the agency as measured by the country’s leading marketers. In total more than 219 CMO’s were interviewed in face to face sessions with SCOPEN researchers between June and September this year.

A number of metrics were canvassed in extensive, in-depth client interviews across the South African communications agency landscape. Promise has achieved first place in South Africa within the following metrics:

• Senior managers involved on client business
• Commitment to BEE and transformation
• Professional team Digital Production
• Effort to maximise client investment
• SEO/SEM Execution and production

• Meeting client social media needs
• Offers good value for money
• High performing team

James Moffatt, CEO at Promise, comments: “This year’s SCOPEN Agency Scope findings have proven to be invaluable to us. I’m very pleased with the great progress we have made in a number of areas and we are all thrilled with our performance during this wave of research. The objective research methodologies at SCOPEN have also provided valuable data to our team with respect to further refinement of our priorities. Overall client satisfaction is obviously what we all strive to achieve, so we are delighted with this result.”

One month into the fieldwork for the 2017 edition of agency Scope, the bi annual study conducted by international research consultancy SCOPEN, indicates that agencies and clients are starting to realise the importance of the study in the South African market. 

With face-to-face interviews with marketers being conducted by six researchers across South Africa, and online surveys among agency professionals being conducted by SCOPEN analysts in Spain, the responses are looking very positive and significantly higher than in 2016, the test market for the study. 

So far, responses to the online survey have been recorded from 84 agency professionals in 57 creative agencies and 49 professionals in 22 media agencies.      

Face-to-face interviews with marketers are proceeding at a pace and the target of 240 completed questionnaires by the end of August is in sight.   

Comments Johanna McDowell, Director and Partner for SCOPEN Africa and CEO of the IAS (Independent Agency Search & Selection), “This study is hugely important and I am delighted to see that it is gaining the respect of the industry which we can see by the quality of responses to date.  The Scopen team – including our local researchers – are experts in their field and the data that will be produced will be exciting for the whole industry – including marketers.”  

Fieldwork is expected to be completed by end August and data will be analysed and assembled in Madrid during September and October, ready to be presented back to the South African agencies early in November 2017.   

Cesar Vacchiano, Global CEO for SCOPEN, “The South African industry data is important for local and international agencies and clients.  The comparisons we can draw across the 12 countries where agency Scope is conducted are vital in order to assess global trends and opportunities. WE are looking forward to seeing the results for 2017 and bearing in mind that the next study will only be in two years’ time in 2019, the results will be important guidelines and business blueprints for agencies over the next 18 months.”