Two Oceans Marathon Partners With CHAMP

Published: 23 August 2021

The DUKE Group’s sponsorship specialist agency, CHAMP, has been appointed by the Two Oceans Marathon to assist in restructuring their commercial strategy and sponsorship model to maximise the commercial value of the brand.

The Two Oceans Marathon, along with many other major events have been adversely impacted due to the pandemic, resulting in huge financial pressures due to reduced sponsorship revenues. “The upside of all this turmoil is that it has accelerated the need for innovation in our sector and this has produced numerous exciting new developments and tools to fully capitalise on the value of commercial sponsorships,’ says CHAMP Managing Director Meagan Fester.

She adds, “We are thrilled to be affiliated with the Two Oceans Marathon - one of South Africa’s best-known and much-loved marathon events -  and look forward to producing some ground-breaking new opportunities that will enhance the long-term sustainability of the event.”

Comments Two Oceans Marathon Race Director, Debra Barnes, “An iconic and a much-loved event on the international marathon calendar, the Two Oceans Marathon has traditionally hosted up to 30 000 runners over the Easter Weekend, contributing over R640-million annually to the Western Cape economy. We are excited to partner with CHAMP, a dynamic Sponsorship Marketing Agency, in developing exciting and innovative partnerships that will benefit all our stakeholders and add value to the Two Oceans Marathon experience for our global runner community”

Sandton City hosts the Woman for Change Run to drive awareness on violence against women and children

Published: 09 October 2019

Sandton City is thrilled to host the Women for Change Run that will be taking place on the 30th of November 2019. Women for Change is a call to unify and drive awareness regarding violence against women and children in South Africa through the annual Women For Change 5 and 8km Run starting and finishing on the Sandton City rooftop.  

The Women For Change movement was founded by ‘Catch Me If You Can’, South Africa’s largest all-women running community. 

Amelia Beattie, Chief Executive of Liberty Two Degrees (L2D) which co-owns Sandton City has recently been named as an Ambassador of Women For Change. Beattie’s passion for running, together with her determination to make a difference for women, children and the environment alike makes her the perfect example of a woman who endorses change in her daily personal and business undertakings.  This is not only seen through her individual actions but is also reflected through the impactful changes she is making in the L2D portfolio.  

“We are honored to be the launching point for an initiative that strengthens gender-based violence prevention and raise awareness of violence against women and children, while actively engaging our communities in this effort. Part of the building blocks that position our portfolio for the future is community place making and it is truly inspiring to see a community of ladies come together at Sandton City in the name of change, for a cause this significant,” Beattie states. 

Catch Me If You Can has chosen their annual run to raise awareness during the 16 Days of Activism campaign which is held from 25 November until 10 December 2019.  

“We will come together. We will not be silent. We will stand for what we believe in.” Sabrina Walter, Founder of CMIYC   

Join the Women For Change 5/8km Run on Saturday, 30 November 2019 at Sandton City Rooftop and run with us united against Gender Based Violence.  Tickets available online: http://shop.cmiyc.co.za/product/women-for-change-jhb2019/or at Sportsman’s Warehouse Sandton City Mall from 1 September 2019. Join the movement #WomenForChange

Get Out and About on the Next GTP Urban Trail Run

Published: 26 February 2019

The Greater Tygerberg Partnership (GTP) is hosting the next event in its urban trail run series on 7 April 2019. The challenge is open to experienced and new runners from all across Cape Town, on a beautiful trail through Bellville’s public green spaces. Launched at the end of last year, the GTP Urban Trail Run traces a route starting in Tielman Marais Park, through Jack Muller Park and up to Tyger Valley, linking and activating Bellville’s green spaces.

The event features a 5-kilometre family run and a more arduous, challenging 14-kilometre run. Most of the route is off the tarmac, offering participants a chance to enjoy beautiful natural surroundings in the heart of the city. Fantastic prizes will be awarded to the top three male and female runners in each category and exciting lucky draw prizes will be on offer during the day. Every runner will receive a water-wise plant as a medal in recognition of their participation.

Warren Hewitt, GTP CEO explains the principle behind the GTP Urban Trail Run: “Quality public spaces are an important component in building cohesive urban communities. We want to see people using the natural green areas in our city every day, and not only on special event days. The GTP Urban Trail is a great way to introduce people to the green spaces that Bellville has to offer.” Bellville has 236 661 square metres of green parks. Tielman Marais Park is one link in the green chain of parks in Bellville that connect Elizabeth Park to Jack Muller Park and the green spaces leading to the Doordekraal Dam, behind Willowbridge.Entrance to the Bellville Urban Trail is R60 per runner for the 5km event, and R100 per runner for the 14km event.

Each entrant is asked to bring old and unused running gear and other clothes, which will be donated to local charities to bring dignity and care to the more vulnerable in our community. A percentage of the proceeds of the Bellville Urban Trail will be used to maintain and upgrade the running route to ensure maximum enjoyment for everyone in the future. After the event, the urban trail route will remain open for runners, walkers and strollers who want good quality, safe running, walking and leisure routes in their city.

Food trucks and other stalls will be available on the day, selling food, drink and other goodies. Participants can register for the event on Quicket at http://qkt.io/1UioDq.

-- ENDS --

Media release distributed by Rabbit in a Hat Communications. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it.

About the GTP
The GTP is a not-for-profit company, established in August 2012 with a mandate to make the Greater Tygerberg region one of most inclusive, vibrant and economically prosperous areas to live, work, invest and play in Cape Town. The GTP’s primary focus in on reinvigorating the growth and development of Bellville into a leading African city. The GTP is guided by three key goals, which are to: stimulate a 24-hour economy; build physically and virtually connected communities; and facilitate an urban transition to an inclusive, vibrant and economically prosperous area. The GTP is a partnership between the private and public sectors, academia and civil society.

Website http://gtp.org.za
Facebook https://www.facebook.com/thegtp
Twitter https://twitter.com/gtp_the

#RunningDry: People in 50 countries go the distance for water saving

Published: 11 February 2019

#RunningDry community joins with Mina Guli on marathon 100

International water activist, Mina Guli’s #RunningDry movement came full circle on Monday 11 February, 100 days after Mina kicked off by running the New York Marathon. Having initially started as a solo campaign for Mina to run 100 marathons in 100 consecutive days around the world to raise awareness for the global water crisis, the campaign turned into a movement after marathon 62 when Mina fractured her femur and was no longer able to continue on her own. Thousands of people from more than 44 countries across all 7 continents banded together to cover the distance for Mina, logging a collective distance equal to the distance from the North to South Pole, whilst at the same time pledging to do what they can to save water.

The sport of running was used as a way to highlight water issues around the world. “Over the past 100 days we have seen first-hand the enormous impact on families, communities and economies when taps run dry. But we have also had the privilege of meeting incredible water heroes around the world who are 100 percent committed to helping save our most precious resource,” says Mina Guli.

Starting with the New York City Marathon on the 4th of November 2018, Mina ran a marathon every day, while travelling to run across Europe (UK, France, Italy), Uzbekistan, India, China, Hong Kong, Dubai, the Middle East (Jordan, Palestine, Israel), and South Africa where an acute fracture was identified in her femur. She then went on to Australia before heading back to the USA to finish the 100-day journey back where she started in New York.

“When I broke my leg in Cape Town someone told me an old African proverb – if you want to go fast, go alone; if you want to go far, go together – which perfectly sums up the #RunningDry movement,” says Mina. “Together we have created a movement for change - people around the world stepping up for water saving, and committing to making sure every drop counts.

“From India and China to Uzbekistan and the USA, it’s clear that we still have a lot of work to do. As a member of our community said ‘individually we can make an impact, but together we can change the world!’” says Mina. “Together we’re going to continue this campaign until our planet is no longer #RunningDry.”

Watch this space for an exciting initiative for World Water Day on the 22nd of March from the #RunningDry team. Please continue logging your kilometres for #RunningDry and pledging to do what you can to help save water.

To find out more about the #RunningDry campaign and to log your kilometres, visit Mina’s social media pages.
Website www.minaguli.com
Facebook Mina Guli
Twitter @MinaGuli
Instagram @minaguli

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ABOUT #RunningDry
Mina and #RunningDry are proudly supported by Colgate and Reebok, as well as the UNESCO World Water Assessment Programme. Other supporting organizations include the Global Water Partnership and the UN Development Programme.

ABOUT MINA GULI
The founder and CEO of Thirst, Mina Guli is a global leader, entrepreneur and adventurer passionate and committed to making a difference in the world. Following a 15-year career as a world leader in climate change that started with law, but progressed quickly to the World Bank and to co-founding boutique investment firm Peony Capital, Mina established Thirst – a non-profit that is solving the water crisis by changing the way we think about water.
To highlight the global water crisis, in 2016 Mina completed the 7 Deserts Run -- running the equivalent of 40 marathons across 7 deserts on 7 continents in 7 weeks. A self-confessed "non-runner", Mina told the stories of some of those affected by the crisis during the run. The success of the expedition encouraged Mina to undertake the 6 River Run in support of the UN’s Sustainable Development Goal 6. She ran 40 marathons in 40 days down 6 of the world’s great rivers on 6 continents. With media coverage around the world, including on CNN, BBC, ITV, ABC and CCTV, Mina’s messages about water have reached more than 4 billion people, inspiring a generation of water heroes.
Mina has been recognised for her leadership: she has been named a Young Global Leader by the World Economic Forum, one of Australia’s most influential women, and by Fortune Magazine in 2016 alongside Angela Merkel, Jeff Bezos, Tim Cook and the Pope as one of the 50 greatest leaders in the world.

ABOUT THIRST
The #RunningDry campaign is organized by Thirst, an international not-for-profit organization focused on educating and promoting action on and solutions to the water crisis. Since its launch in 2012, Thirst has educated more than 2 million students in China, has had more than 600,000 participants in its innovation competitions and now works with more than 1000 qualified volunteers and has the support of the Chinese Government.
Thirst founder and CEO Mina Guli will undertake the #RunningDry campaign.

#NGOs4Africa Campaign – Running 250km through Iceland in Support of NGOs in Africa

Published: 15 August 2018

When asked what my motivation is for participating in extreme desert running events since 2010, my answer is two-fold. Yes, there is the personal challenge and satisfaction of completing these races. But the main reason for my participation is to raise money, support and awareness for NGOs and social causes at the forefront of addressing Africa’s development challenges.

I have been involved with various African and international NGOs and development organisations for the past 25 years, both professionally and through my desert running efforts, and it is therefore not too difficult to find the correlation between the challenges associated with making the world a better place, and completing a multi-stage desert foot race in some of the harshest environments on the planet.

My next desert race is the six-day, 250km Fire and Ice Ultra from 27 August - 1 September 2018 in Iceland. This will be my tenth international desert race, and if successful, I will become the first African, and one of only a small group of people, to complete a multi-stage desert race on all seven continents.

Beyond achieving a special running milestone, the period before and during the race is also another opportunity to do something special in support of African NGOs making a difference in society.

I am dedicating my participation in the Fire and Ice Ultra to the African NGO sector in general. It is an opportunity to celebrate NGOs’ unique contributions across the continent, generate support and awareness for their work, and reflect on the state of the sector.

During the final 50 days leading up to the race (9 July - 27 August 2018), I’m implementing the #NGOs4Africa Campaign which consists of the following components:

  • Publishing profiles of 50 African NGOs that I have admired, supported or worked with over the years;
  • Publishing 15 guest articles by NGO leaders and experts about critical challenges and opportunities facing NGOs in Africa;
  • Publishing 10 articles about people using sport to raise awareness and support for good causes in Africa;
  • Publishing regular updates about my training and preparations for the race, including updates about my campaign.

I hope the various NGO profiles and articles will provide the followers of the #NGOs4Africa Campaign, and the general public, with the necessary context and insights to better understand and appreciate the work of NGOs in Africa.

All the profiles and articles are published on my blog - https://desert2desert4socialcauses.com – and other online platforms, and promoted via various social media channels.

# About the Fire and Ice Ultra

This six-day, 250km race starts near Europe's largest glacier, the Vatnajokull Glacier, and then winds its way north across the remote landscape of the Icelandic Highlands. Runners are self-supported throughout the race and only provided with tents and hot water, thus adding to the physical challenge of this event.

Since the race was first held in 2013, the Fire and Ice Ultra has gained a reputation as one of the toughest foot races in the world. Moroccan ultra-marathon runner, Mohamad Ahansal, described it as “tougher than the Marathon des Sables”, an annual race held in the Sahara Desert. Mohamad and his brother, Lahcen, have won the Marathon des Sables 15 times between them, and his views therefore confirm the stature and challenging nature of the Fire and Ice Ultra.

Except for the 2014 Last Desert Race in Antarctica, all my previous desert races were held in very hot conditions. The Fire and Ice Ultra, however, will be another “cold race”, with many icy river crossings and temperatures dropping to minus five degrees at night. These conditions will ensure that this race will be another extreme physical challenge and an “appropriate” setting for my attempt to become the first African to complete a multi-stage desert race on all seven continents.

Refer to http://www.fireandiceultra.com for more information about the race.

# Previously Completed Desert Races

I have already completed nine international desert races, and used each race to support one or more African NGOs and social causes. These include:

250km Big Red Run from 24-29 June 2017 in the Simpson Desert in Australia in support of Youthzones and a community in Hammanskraal to acquire Hippo Rollers, a unique South African invention which makes it extremely easy for people in remote rural areas to collect and store water.

273km Grand to Grand Ultra from 25 September – 1 October 2016 in the vicinity of the Grand Canyon in the United States in support of the END Fund, an organisation at the forefront of the fight against neglected tropical diseases (NTDs) in Africa.

250km Atacama Crossing from 4-10 October 2015 in the Atacama Desert in Chile in support of The Sunflower Fund’s work with leukemia sufferers in South Africa.

250km Last Desert Race from 4-8 November 2014 in Antarctica in support of Greenpeace Africa.

213km Ultra Africa Race from 14-18 November 2013 in Burkina Faso in support of Bono’s ONE Campaign in Africa.

250km Gobi March from 10-16 June 2012 in the Gobi Desert in China in support of SANGONeT.

220km Namib Desert Challenge from 26-30 March 2012 in the Namib Desert in Namibia in support of SANGONeT.

250km Sahara Race from 2-8 October 2011 in the Sahara Desert in Egypt in support of SANGONeT and other South African NGOs.

250km Kalahari Augrabies Extreme Marathon from 17-23 October 2010 in the Kalahari Desert in South Africa in support of SANGONeT.

Other challenges completed:

The “Everest Challenge” from 21-22 March 2015 in support of The Sunflower Fund’s ongoing fundraising efforts. This challenge entailed climbing the equivalent height of Mount Everest in 36 hours by ascending and descending the Westcliff Stairs in Johannesburg.

# About David Barnard

David Barnard is a South African development expert with more than 25 years’ executive and senior management experience in international development, philanthropy, governance and ICT4D issues in Africa and beyond. In the recent past, he served as Outreach and Education Ambassador for the Public Interest Registry (PIR), Vice-President: Africa at TechSoup, Executive Director of the Southern African NGO Network (SANGONeT), and Manager of the Programme for Development Research at the Human Sciences Research Council. He is a member of the Africa Policy Advisory Board of the ONE Campaign, and serves on the Board of Imagine SA, and Africa Universities Fund Inc.

# Enquiries

David Barnard
Tel: +27 82 870 8968
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Twitter: https://twitter.com/david_barnard
Facebook: https://web.facebook.com/Desert2DesertRunning4SocialCausesAndCampaigns

 

 

Adventurers blaze the trails for the first ever NFB Great Zuurberg Trail Run

Published: 04 June 2018

The NFB Great Zuurberg Trail Run took place this weekend, and adventure seekers looking to explore the Addo/Zuurberg region enjoyed perfect conditions for the inaugural event.  

A full field of runners stood on the start line of the exclusive three-day trail run and enjoyed the hand-picked route designed to challenge any runner, with some serious climbs, single tracks and hard-core routes.  

Speaking about the route, race director Siska van der Bijl remarked: “The route and what we are able to share with athletes is magical, and we’re delighted that everyone enjoyed the region’s trails. This time of year is ideal for stage racing, and we’re delighted the weather played its part in the event’s success.” 

Support sponsor Merrell, and accommodation sponsor Zuurberg Mountain Inn helped race organisers create a comfortable race village for competitors to unwind after a full day on the trails. Van der Bijl adds, “We’re proud to add a luxurious twist to our events and give our guests a memorable experience.” 

The NFB Great Zuurberg Trail Run 2019 entries open on July 1st, 2019.

Visit www.gztrun.co.za or follow us on Facebook and Instagram, @GZTRun,to find out more and enter.  

Langebaan Country Estate Weskus Marathon

Published: 18 March 2018

Langebaan Country Estate Weskus Marathon

The Langebaan Country Estate Weskus Marathon, which will be held this year on Sunday 21 April, has become one of those ‘not to be missed’ events on any runner’s calendar. 2018 will host the 17th edition of the event, hosted and sponsored by Langebaan Country Estate.  

There is a race for everyone - 42.2km, 21.1km & 10km, plus a 5km Fun Run for those who don’t want to have FOMO – you don’t have to be a pro to soak up a bit of the West Coast in your takkies. 

Marathon runners will be bussed from Langebaan Country Estate to the West Coast National Park for the start of the race and the last bus leaves at 06:00.  The gun will go off at 07:15 for the marathon and half marathon, the 10km starts at 07:30 and the fun run at 08:15.  

When you cross the finish line at Langebaan Country Estate you can look forward to food stalls, a market and cool tunes mixed by our media partner, HeartFM.  

Entries close on 16 April.

Visit www.weskusmarathon.co.za to enter today.

Plantronics Backbeat FIT Series for active fitness, available in South Africa

Published: 14 March 2018

We’ve all been there: you’ve stretched, your running shoes are on, you’ve lined up the playlist that will help you more fully enjoy your workout, then…your headphones are nowhere to be found.

A wave of disappointment washes over you. You’re left with two frustrating choices: the poorly sized set that came free with your phone and you’re pretty sure you stuffed in the junk drawer (your rhythm disrupted as you push one tinny-sounding headphone back in your sweaty ear), or the simple sound of your breathing in your ears and your footfalls on the road.

Purists might love the latter. Sometimes you need more.

As more and more South Africans focus on fitness, it does not matter whether you’re a hip-hop fan or a classical music buff, a custom soundtrack is your own secret weapon when it comes to running. Whether your poison is Raekwon or Rachmaninoff, science knows: music makes you run faster and for longer.

A 2015 study in the Journal of Strength and Conditioning Research found that “music was able to activate the pre-frontal cortex area, minimize perceptions, improve performance and accelerate recovery during 5 km of running.”

Runners averaged 27:33 when running in silence; 26:00 when listening to slow motivational music; and 26:06 when listening to music with a fast beat. They all got out of the gates faster with music playing, with the first 800 meters particularly impacted.

As Dr. Costas Karageorghis of Brunel University in London, a leading expert on the psychology of exercise music, has written, music can be thought of as an “a type of legal performance-enhancing drug.” However good your playlist though, it’s only as good as the headphones you play it through. Tiny sounding and poorly fitted headphones can impact your performance as badly as the wrong running shoes.

At Plantronics, we think we’ve nailed it with Plantronics BackBeat FIT and our BackBeat FIT 300 Series and BackBeat FIT 500 Series. Plantronics BackBeat FIT is specifically designed for a high-motion outdoor workout, such as running, while BackBeat FIT 300 and 500 are more indoor gym companions. Sweat-proof and with a battery life of up to eight hours, these are a perfect companion to your training, whether you’re braving the elements digging in for that ultra-marathon or lifting and working your core at the gym.

They’re all very comfortable, completely wireless and lightweight and durable owing to their nano-coat. The added functionality of easy to access on-ear controls means no more interruptions to dig out your phone when that playlist goes awry.

If you’re looking for the perfect workout companion, check our local authorized South African distributors and partners for more information www.plantronics.com/za

Plantronics is an audio pioneer and a global leader in the communications industry. We create intelligent and adaptive solutions that support our customers’ most important needs: experiencing and facilitating simple and clear communications while enjoying distraction-free environments. Our solutions are used worldwide by consumers and businesses alike, and are an optimal choice for open office environments. From Unified Communications and customer service ecosystems, to data analytics and Bluetooth headsets, Plantronics delivers high-quality communications solutions that our customers count on today, while relentlessly innovating on behalf of their future. For more information visit www.plantronics.com/za


© 2018 Plantronics, Inc. All trademarks are the property of their respective owners.

Five big and small ways you can #breakthesilence on gender-based violence

Published: 10 November 2017

As part of creating awareness around the 16 days of activism, which commences on 25th November (Orange Day), Edgars invites you to take part in the forthcoming 6km Edgars UNiTE Orange Run on the 2nd December at Mushroom Park Sandton. We are putting the active in activism and saying NO to violence against women and girls.

#BreaktheSilence, DO NOT look away and DON'T be a bystander. Here are five big and small ways that we can all use to put an end to Gender Based Violence:

1. LISTEN AND BELIEVE This issue is real and the way you respond to a survivor WILL make a difference. When a survivor of violence takes that brave step to speak out, the most important thing they need from you is to just sit and listen. Let them know that both they and what they went through are important. Listen to what they have to say, don’t analyse or plan a response, just allow them to be truly heard. Always reassure them that, ‘it’s not their fault”.

The reality is that the person who assaulted them is always to blame, it’s never the victim’s fault and there was nothing different they should have done to prevent it. And finally, one of the most important things you can do for survivors is to believe and tell them: “I believe you.” A lot of people don’t ever report their assault because they’re afraid that no one will believe them. If they decide to report it, they will have the experience repeatedly challenged by the police, in court and potentially the media. Survivors often face the de-legitimization of their assault throughout their life, so it’s important that you offer unconditional support.

2. TRUST YOUR INSTINCTS
It is incredibly difficult for some women and girls to talk about or report their experience of harassment, rape or other forms of gender-based violence. Be aware of the signs and symptoms of violence and abuse - bruises, scratches, cuts, and burns, as well as emotional signs such as anxiety, withdrawal, fear and sadness. Don’t walk on by if you witness assault or harassment on the street or anywhere: assess the situation, then intervene or defuse the situation. If you’re unsure what to do or the risk is too high, ask for help or contact your nearest police station.

3. SHOW SUPPORT
Sometimes we may feel like we know what the survivor needs to do in this situation or we want to run and find help. We must remember that it’s not about us and it is more useful to ask “Is there anything I can do to support you right now?” It is important to remember to go at the survivors pace and give them the space to do what they are comfortable doing in their own time. Offer to drive them and/or accompany them (with their permission) to any of the organisations that will provide them with help, to the police station, the hospital for a medical exam or to a counselor for therapy. If you suspect that a woman or girl close to you is being abused or has been sexually assaulted, gently ask if you can help connect them to support services. Help and support the organizations that support survivors of violence.

IT STARTS WITH YOU
You DO have the power to change things. And you start by leading by example. For men, question your own beliefs and behaviours and how they may disrespect or harm women. Sexist language and street harassment all contribute to a culture of violence. Talk to your friends, colleagues and relatives and encourage them to actively take a stand against the abuse of women and children. Talk about violence against women and children. Organize community discussions; speak to people at your workplace, your church, your community forums etc. Attend programs, take courses, watch films, and read articles and books about gender based violence and its root causes. If you’re a father, teach your sons to respect women. Teach your daughters that they are never to blame, empower them and give them the confidence and support to speak up.

5. GET INVOLVED Be part of any movement that seeks to end Gender Based Violence especially the Edgars UNiTE Orange Run on the 2nd December 2017 at Mushroom Park.

Venue: Mushroom Park, Sandton
Race Fee: R120 / Kids under 12 run for free (includes T-Shirt)
Start Time: 7am
Registration: www.orangerun.co.za or at your nearest Edgars store.

For More Information visit www.orangerun.co.za Learn more about the Edgars UNiTE Orange Day Campaign and follow the following social media pages:
Facebook: Edgars UNiTE Orange Day
Twitter: @EdgarsOrangeDay
Instagram: EdgarsUNiTEOrangeDay

Putting The Active In Activism: Edgars Launches Edgars Unite Orange Run

Published: 25 October 2017

On 25th November 2015, Edcon, in partnership with UN Women, the Gauteng Departments of Social Development and Community Safety, and the South African Fashion Council, launched the Edgars UNiTE Orange Day Campaign to #BreaktheSilence and say NO to violence against women and girls.

This flagship initiative seeks to support survivors of gender-based violence by developing their skills in the world of fashion design and sewing through workshops and accredited training courses. This will result in tangible opportunities for job creation in the local manufacturing market, financial independence and enterprise development, and will ultimately allow the survivors to reclaim their dignity and lives, and become self-sufficient. Since the inception of the Edgars UNiTE Orange Day Campaign in 2015, Edcon has successfully launched the campaign in KwaZulu Natal and Western Cape, empowering over 100 women by providing them with the skills and knowledge in fashion design and product development.

“The Edgar’s UNiTE Campaign is more than just a programme. A programme has a start and finish date. This is a process.” explains Mr Bernie Brookes; CEO & Managing Director of Edcon. “The Orange Campaign features a multitude of events and functions that all raise the profile of the significant problem of abuse we have in our country.”As part of creating awareness around the 16 days of activism, which commences on 25th November, Edgars invites you to take part in the 6km Orange Run, which will take place at Mushroom Park, Sandton on Saturday, 2nd December 2017.

From the organisers of the Neon Run and the Spar Women’s Race, The Orange Run - Empowered by Edgars UNiTE promises to be an event to remember. Tickets are R120 per person, every participant will receive a goodie bag and the first 8000 entries will receive the official Edgars UNiTE Orange Run T-shirt. Orange Run - Empowered by Edgars UNiTE is a day out the whole family, kids between 10 - 12 run for free and there will be a dedicated play area for the little ones to enjoy. There are tons of things to do for everyone, so bring the whole family along to enjoy a fun-filled day.

Join us as we run for a purpose, raise awareness and #BreaktheSilence. Tickets are open and available at www.orangerun.co.za or in-store at your nearest Edgars.

Follow the Edgars UNiTE Orange Day Campaign on Facebook:  https://www.facebook.com/EdgarsUNiTE/
Join the Orange Run - Empowered by Edgars UNiTE Facebook Event: https://www.facebook.com/events/885270144957189/

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