Bugaboo unveil their best stroller yet: The Bugaboo Fox

Published: 01 February 2018

The ultimate comfort stroller

In 1999, Dutch mobility brand Bugaboo revolutionized the way families get around with their innovative original stroller. Now, almost 20 years later, Bugaboo unveil their ultimate comfort stroller: the Bugaboo Fox. This stroller marks the next step in the evolution of Bugaboo’s strollers as they continue to be at the forefront of smart products for parents and their children. The level of intelligence in its design makes the Bugaboo Fox the ideal stroller for parents who want to maintain their lifestyle once they have kids. Whether it’s traveling, socializing, shopping, or simply being outdoors, the Bugaboo Fox allows parents to keep saying ‘YES!’ to the things they love.

The most comfortable stroll
The Bugaboo Fox offers the most stable ride on all surfaces thanks to the advanced all-wheel suspension, while the new central joint means a smooth, bump-free ride for the child. The child can sleep peacefully thanks to the ergonomic design that also features supportive pillow-top padding for added comfort factor. For the parent, pushing and steering feels effortless: navigating corners, busy streets and tight spaces becomes a breeze. It’s time to say ‘YES!’ to spontaneous coffee dates and weekends away. 

Strong and sturdy, yet ultralight & compact
The Bugaboo Fox is made of strong materials, but is ultralight for easy lifting and carrying. If parents need to bundle their stroller into the car or carry it up the stairs, it’s easier than ever thanks to the one-piece fold and self-standing design. And for cupboard-friendly storage at home there’s the surprisingly small super-compact fold. Can I still keep the city apartment? ‘YES!’

Designed to last
Bugaboo’s philosophy is to design and engineer long-lasting strollers that can be used for more than one child. This has always been part of their design DNA, but the Bugaboo Fox takes this approach to the next level. When designing the Bugaboo Fox, Bugaboo split the structural parts of the stroller from the parts that experience more wear and tear. This approach makes it simple for parents to service or maintain their Bugaboo Fox, by easily refreshing or replacing parts. The integral parts (like the chassis) are made with durability and longevity in mind, while replaceable parts are made from recycled materials or materials that can be recycled after use.

Bellyssimo announces their new Summer Catalogue

Published: 12 September 2016

Durban’s favourite maternity clothing brand is back and better than ever!

Bellyssimo, a well-known, Durban-made maternity wear brand, is back with a new and exclusive Summer Range for 2016/17.

Recently launched online as well as in retail stores across South Africa, you can expect fashion-forward clothing that is perfect for the warmer months. Why should you be excited? Recent upgrades have been made including new owners, quality fabrics, a change in CMT and new suppliers - all to provide you with the best tailor-made garments throughout your pregnancy journey.

Gaining inspiration from Bellyssimo’s sister brand, Mum Maternity, only a select few items have been chosen to be incorporated with the new Bellyssimo range. Using only the bestseller items, this maternity collection is guaranteed to be the most stylish, trendy and diverse range of maternity wear that you have yet to see in South Africa.

“We have spent a lot of time and effort on finding ways to improve the brand and finally we are ready to share our new and improved Bellyssimo with you,” says new owner, Ulric Algar, who is exceptionally excited about Bellyssimo’s relaunch.

Those with retail and/or editorial inquiries who are interested in the Bellyssimo range and would like to view the catalogue, please email: This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it.