Many agencies or marketing executives working on major accounts in the advertising, marketing and communications industry are now having to deal with more and more procurement processes within South Africa’s major corporations – a reality which has become increasingly important in winning over both corporate and government clients.  

The new B-BBEE Amended Codes of Good Practice that were released by the Minister of Trade and Industry are designed to ensure that Procurement is taken seriously by companies that intend to survive.  This is especially noticeable with the National Treasury’s amendment to the Public Preferential Procurement Frame Work Act which aims to secure at least 30% of procurement from black owned SMME’s from previously disadvantaged constituencies. 

Agencies have become increasingly aware of this amendment and its importance in the procurement process.Johanna McDowell, the founder and managing director of the Independent Agency Search & Selection (IAS) Company says: “Procurement’s influence is growing within corporate structures and is often taking over financial decisions that were part of the marketing process.  This means that agencies are learning to adapt as major marketers realise that they are required to work with companies that are compliant towards constitutional obligations.”

Marketing is an area of business that works on long-term growth strategies – building high levels of brand loyalty through the creative processes designed by agencies with their marketing clients.In South Africa, over the last ten years - procurement experts have been involved in more and more marketing decisions which has brought new systems into place – eroding some control for marketers. “It has become increasingly important for marketers to equip themselves with knowledge on how procurement processes work to ensure that their strategies for brand growth do not become victims of rigorous cost cutting measures aimed at ensuring maximum profits,” explains McDowell.

In turn, for procurement as well as marketing – it is important for them to ensure that they expose themselves to a wide range of agencies in order to ensure the best value Return on Marketing Investment (ROI). “The sustainability of agency service providers is a critical components of the agency selection processes made by Procurement.  Their decisions are not only price driven. And now with the increased need to procure from black owned agencies, this too has become a fundamental part of the entire procurement process, “concludes McDowell.

About the IAS

The IAS (Independent Agency Search and Selection Company) in association with the AAR Group (UK) was founded in South Africa by the Mazole Holdings Group in 2006.  

IAS specialises in client/agency relationship management and helping clients find agencies.International associate company AAR Group, was founded more than 35 years ago in the UK and has associates and branches throughout the world.

The Independent Agency Search & Selection Company is committed to the international and local pitch guidelines as defined by both the IPA (Institute of Practitioners in Advertising UK) and the ACA (The Association of Communications Agencies SA).    

Mazole Holdings is a South African company owned 51% by Dan Moyane and 49% by Johanna McDowell.  

The IAS is a level 2 BEE contributor.   

www.agencyselection.co.za   

The Independent Agency Search & Selection Company (IAS) is pleased to announce the appointment of Hlamazi Mabunda as its project manager and consultant.   

Hlamazi graduated from the AAA School of Advertising with a Diploma in Integrated marketing communications and a specialization in business management more than six years ago.  Her first job as an intern was at the IAS in its early days. 

Since then Hlamazi has held a number of roles in the industry where she has developed her marketing and business skills in both inbound marketing and e marketing.    

Comments Johanna McDowell, CEO of IAS, “Hlamazi’s return signals a new era of growth within the IAS.  We have a number of new services that we are offering to agencies and clients and her role will be to help us manage these services along with all of the current work that we do as one of the leading intermediaries in the industry.” 

Hlamazi’s role is multi-faceted, comprising marketing to prospective clients and agencies, agency pitch processes, client and agency relationships and agency subscriber management.

About the IAS

The IAS (Independent Agency Search and Selection Company) in association with the AAR Group (UK) was founded in South Africa by the Mazole Holdings Group in 2006.  

IAS specialises in client/agency relationship management and helping clients find agencies.

International associate company AAR Group, was founded more than 35 years ago in the UK and has associates and branches throughout the world. 

The Independent Agency Search & Selection Company is committed to the international and local pitch guidelines as defined by both the IPA (Institute of Practitioners in Advertising UK) and the ACA (The Association of Communications Agencies SA).    

Mazole Holdings is a South African company owned 51% by Dan Moyane and 49% by Johanna McDowell.  

The IAS is a level 2 BEE contributor.   

www.agencyselection.co.za 

Following a successful launch of the “world’s first” Agency Credentials Award in 2016, the IAS will continue to sponsor the IAS Agency Credentials award category in this year’s Assegai Awards.

The aim of the award is to recognise an agency’s credentials set – written credentials document as well as “Talking Heads” agency show reel - within the various agency discipline types e.g. creative, digital, PR, media and design in South Africa.

According to Johanna McDowell, the CEO of IAS, “This award will not be judged by agency peer groups or journalists”. The panel of judges will be made up of marketers and intermediaries internationally.

“We are encouraging agencies across all disciplines to enter for this award as it will give them an opportunity to showcase their agency to a large number of leading marketers on the judging panel”, says McDowell. She adds that judges will be carefully looking in the entries for those nuggets of information which set one agency apart from the others.

Closing date for entries is midnight Wednesday 30 August.

The IAS Agency Credentials Award falls into Section F. All details can be found on the Assegai Awards website: www.assegaiawards.co.zaThe Assegai Awards are hosted in association with the Direct Marketing Association of South Africa (DMASA). A DMASA Assegai Award is a mark of victory in Direct Marketing excellence.

Johanna McDowell will also be a judge at this year’s awards acknowledging entries that deliver exceptional results.

Since their inception, the Assegai Awards have striven to benchmark the South African Direct Marketing industry, to highlight best-in-class examples and encourage all players in the industry to work towards achieving greatness in their campaigns. The goal remains to keep raising the bar for the whole industry.

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About the IAS

The IAS (Independent Agency Search and Selection Company) in association with the AAR Group (UK) was founded in South Africa by the Mazole Holdings Group in 2006.

IAS specialises in client/agency relationship management and helping clients find agencies.International associate company AAR Group, was founded more than 35 years ago in the UK and has associates and branches throughout the world.

The Independent Agency Search & Selection Company is committed to the international and local pitch guidelines as defined by both the IPA (Institute of Practitioners in Advertising UK) and the ACA (The Association of Communications Agencies SA).

Mazole Holdings is a South African company owned 51% by Dan Moyane and 49% by Johanna McDowell.

The IAS is a level 2 BEE contributor.

www.agencyselection.co.za