Early bird registrations have opened for South Africa’s most well know conference on debt collection.The 5th annual Debt Collection Conference – organised by Trade Conferences International - will take place on the 6 & 7 May 2020, at the Indaba Hotel, Fourways.

With digital disruption in the debt collection industry seems to be successfully adopted, replacing the traditional and inefficient ways of debt collection, attending the Debt Collection conference will help personnel in the debt collection space to keep abreast of new technology trends impacting on the industry.

Nearly 25 debt collection experts who will be addressing the audience on new developments and innovations within the debt collection industry, including technology and debt collection, legal framework, governance and compliance, call centre management, credit risk strategies, data analytic and the digital customer experience

Register today for the early bird discount of R2 500.00 per person

Normal registration fee for conference: R9400.00 + VAT = R10 350.00 p.p.

Early bird registration fee: R6 900 + VAT = R7 935.00 p.p. (Value until 10 December 2019)

To register as a delegate email Thunile Nkosi on This email address is being protected from spambots. You need JavaScript enabled to view it. for sponsorship & exhibition enquiries call 011 803 1553 or email This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it.

Idea Hive, Johannesburg based brand storytelling specialists have partnered with Digitex Solutions, a local information technology company to provide cutting edge digital storytelling marketing solutions. This in response to the growing need for value driven marketing disruptions. In this ever-evolving digital world that sees brands needing to adapt to a new way of telling stories, this is exciting news.

The specialised art of storytelling has kept Idea Hive relevant and has created the special position that they hold in the branding world. The huge changes that technology has brought about in recent years have affected not only the way that brands communicate with consumers, but also the way consumers are engaging with the stories of the brands they love.

‘’This relationship also forms the bedrock in crafting AI Data-Driven brand strategy and campaigns for our clients’’, says Yaw Dwomoh, CEO of Idea Hive. “New technologies have created fresh opportunities to engage in meaningful conversations. Online storytelling involves creating and sharing stories using digital tools, hence the partnership provides a holistic solution for our clients”, Yaw adds.

Everyone can have a great idea but transforming that idea into a digital masterpiece that sends the client into definitive action at a touch of a button, is what makes all the difference. Our marketing decisions will now be driven by real-time data analytics and intelligence,  adapting to a range of market conditions. Our customers may now take advantage of being informed as key data drivers change, based on our niche AI algorithms. 

“We are very excited about the opportunity this partnership affords us, enabling us to adapt into the marketing advisory service provider brands have been looking for,” says Dwomoh.

According to an old Native American proverb, “Tell me a fact and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” Good stories do indeed draw people in. They are narratives that connect, engage and move us to laughter, to tears, and most importantly to action.

While the fundamental values and principles of storytelling remain unchanged, how we tell these stories is quickly evolving. Rapidly changing technology is redefining what makes a story captivating. There are now more ways than ever of delivering the message and your brand’s story. Idea Hive, along with Digitex Solutions, can now converge the two, making the marketing experience one that leads to measurable action.

About Idea Hive 

At Idea Hive we create and execute pioneering Brand Storytelling Solutions to illuminate your brand’s power. We apply a strategic framework which extracts and aligns all the key components of your brand’s story. Our team of curious, creative, driven and critical thinkers mould all the elements into a cohesive Brand Storytelling Solution that will change how the market sees and experiences your brand. We craft and execute heartfelt and character-driven Brand Storytelling campaigns that position your brand/and or organisation to achieve its full market potential. We offer an array of tailormade solutions around our services which includes branding, design, influencer marketing, visual content and communications. All solutions are anchored in ensuring that each Brand Story is told exceptionally, uniquely and to the right audience.Imagine a world where brands defeat normal and ideas inspire change.When we change, we change the world around us.

For more information please visit: Web: ideahive.co.za

Facebook: https://www.facebook.com/IdeaHiveBST/
LinkedIn: https://www.linkedin.com/in/idea-hive-brand-story-tellers-149335176/
Twitter: https://twitter.com/IdeaHiveBST
Instagram: https://www.instagram.com/ideahivebrandstorytellers/

Press Office
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After the semi-finals and ahead of the last two games of the FIFA World Cup, South African based data analytics company, Principa, has announced their data-driven predictions for the final match scores.

Principa’s football world cup score predictions are done using predictive analytics and machine learning methods. The predictions have been submitted on Superbru.com with the purpose of seeing how well different predictive analytics techniques used successfully in other areas, can outperform the best human-made predictions. The best-performing algorithm uses the Bayesian Inference method. The model has been automated to adopt a machine learning approach in that it reselects variable and parameters every time it is run, adapting to how the world cup is unfolding. Results of games from previous rounds inform predictions for the next round and the model is proving more accurate than 99.96% of other Superbru predictions at this, after the semi-finals.

Principa have made their predictions available on their website: https://wonders.principa.co.za/principa-predicts-football-world-cup-2018

These predictions come after the model has been updated with the latest results from the knock-out rounds.

Principa have also created an overview of some of the more interesting insights discovered during the data preparations: https://wonders.principa.co.za/football-world-cup-2018-statistics

About Principa: Principa Decisions (Pty) Ltd. work wonders with data science to serve over 150 companies in 30 countries in Africa, Middle East and Europe.Principa’s data science solutions help customers answer questions about the past and present to anticipate future outcomes. Our data scientists, developers and consultants work together to develop data analytics products and solutions that derive answers, predictions and recommended actions from large and complex data. The data insights derived provide the information and knowledge from which to develop more effective strategies, increase efficiency and profitability and decrease cost and risk. 

Media enquiries: Estee Schroeder, 021 680 6341, This email address is being protected from spambots. You need JavaScript enabled to view it.

After a FIFA World Cup group stage full of upsets, the South African data scientists at Principa are currently outranking 99.96% of people on popular sports predictor site, Superbru.

Principa’s football world cup score predictions are done using various predictive analytics methods. Each method’s predictions have been submitted on Superbru.com. The best-performing algorithm uses the Bayesian Inference method, utilising the latest betting odds. These predictions are updated when the latest odds are available, right before the start of a match. Using the latest available data is proving a successful strategy, as it outperforms predictions made by the same algorithm, minus these latest betting odds by 1%.

While Principa are expecting this to hold true for the remainder of the World Cup, they have made the predictions made by the Bayesian Inference model at this point in time available, on their website: https://wonders.principa.co.za/principa-predicts-football-world-cup-2018

These predictions come after the model has been updated with the latest results from the group stages. Principa will continue to post predictions on their website as well as via their Twitter (@PrincipaD) and Facebook accounts. A record of all predictions and the actual results will also be made available on the company's website.

Principa have also created an overview of some of the more interesting insights discovered during the data preparations: https://wonders.principa.co.za/football-world-cup-2018-statistics

About Principa: Principa Decisions (Pty) Ltd. work wonders with data science to serve over 150 companies in 30 countries in Africa, Middle East and Europe.Principa’s data science solutions help customers answer questions about the past and present to anticipate future outcomes. Our data scientists, developers and consultants work together to develop data analytics products and solutions that derive answers, predictions and recommended actions from large and complex data. The data insights derived provide the information and knowledge from which to develop more effective strategies, increase efficiency and profitability and decrease cost and risk.

Media enquiries: Estee Schroeder, 021 680 6341, This email address is being protected from spambots. You need JavaScript enabled to view it.

https://www.principa.co.za/

Despite some unpredicted and surprising results during the first weekend in Russia, the South African data scientists at Principa are currently ranking in the top 8th percentile of popular sports predictor site, Superbru. Principa’s football world cup score predictions are done using predictive analytics and machine learning. By applying the same principles used to predict customer behaviour for Principa’s financial services and retail clients, the company’s data scientists are using different algorithms to develop models that can predict the exact score outcome of every match.

As the objective of machine learning is to develop models that can retrain themselves to adapt when exposed to new data, the algorithms will be re-trained with the results of each match to improve the accuracy of the following round’s generated prediction.

Before the start of Match day 2, the company has announced the data-driven predictions of the next matches. The predictions can be viewed on their website: https://wonders.principa.co.za/principa-predicts-football-world-cup-2018

Principa will continue to post predictions on their website as well as via their Twitter (@PrincipaD) and Facebook accounts. A record of all predictions and the actual results will also be made available on the company's website.Principa have also created an overview of some of the more interesting insights discovered during the data preparations: https://wonders.principa.co.za/football-world-cup-2018-statistics

About Principa: Principa Decisions (Pty) Ltd. work wonders with data science to serve over 150 companies in 30 countries in Africa, Middle East and Europe.Principa’s data science solutions help customers answer questions about the past and present to anticipate future outcomes. Our data scientists, developers and consultants work together to develop data analytics products and solutions that derive answers, predictions and recommended actions from large and complex data. The data insights derived provide the information and knowledge from which to develop more effective strategies, increase efficiency and profitability and decrease cost and risk.

Media enquiries: Estee Schroeder, 021 680 6341, This email address is being protected from spambots. You need JavaScript enabled to view it.

Using predictive analytics and machine learning, South African based data analytics company, Principa, are predicting the results of this year’s FIFA Football World Cup. By applying the same principles used to predict customer behaviour for Principa’s financial services and retail clients, the company’s data scientists are using different algorithms to develop models that can predict the exact score outcome of every match.

As the objective of machine learning is to develop models that can retrain themselves to adapt when exposed to new data, the algorithms will be re-trained with the results of each match to improve the accuracy of the following round’s generated prediction.

Before the start of the World Cup in Russia on Thursday, the company has announced the data-driven predictions, which can be viewed on their website: https://wonders.principa.co.za/principa-predicts-football-world-cup-2018

Principa will continue to post predictions on their website as well as via their Twitter (@PrincipaD) and Facebook accounts. A record of all predictions and the actual results will also be made available on the company's website.

Principa have also created an overview of some of the more interesting insights discovered during the data preparations: https://wonders.principa.co.za/football-world-cup-2018-statistics

About Principa: Principa Decisions (Pty) Ltd. work wonders with data science to serve over 150 companies in 30 countries in Africa, Middle East and Europe.Principa’s data science solutions help customers answer questions about the past and present to anticipate future outcomes. Our data scientists, developers and consultants work together to develop data analytics products and solutions that derive answers, predictions and recommended actions from large and complex data. The data insights derived provide the information and knowledge from which to develop more effective strategies, increase efficiency and profitability and decrease cost and risk.

Media enquiries: Estee Schroeder, 021 680 6341, This email address is being protected from spambots. You need JavaScript enabled to view it.

Innovation house RubiBlue has launched Data Sight. A new company to address the need for emerging market data and its analysis as brands, corporations and start-ups look to enter Africa and connect with the 1.1 billion people on the continent who will account for one-fifth of the world’s population by 2025. 

“Africa has its own nuances, and its complex cultures within its different countries hold a myriad of challenges for established businesses and start-ups looking to enter its new markets,” says RubiBlue MD and founder of Data Sight. “If you don’t understand consumers in the territory you’re entering, you’re setting yourself up to fail.”

With over ten years working in Africa and enabling financial institutions to access rural markets and give access to financial security for millions of Africans, RubiBlue is well positioned to aggregate and process vast amounts of consumer data in this sector.

“There are currently 293.8 million smartphone users across the continent,” adds Ogden. “And according to research firm Ovum, the smartphone penetration rate will grow at 52.9% year-on-year. It’s these smartphone users we will use to collect data from and create a picture of Africa’s consumers.” 

Data Sight subscribers will be surveyed and rewarded with data or airtime vouchers upon completion of question sets, as well as many other partnered value-added service (VAS) providers across Africa. “Creating and owning its data, and the ability to carry out surveys on demand from a uniquely dynamic platform, Data Sight will partner with organisations and entrepreneurs to furnish them with the insight they need,” adds Ogden. “Most businesses don’t have access or the expertise to collect and analyse vast amounts of data. Which is where our experience and expertise adds value.” 

To find out more, speak to the RubiBlue team on 011 326 37 94 or email This email address is being protected from spambots. You need JavaScript enabled to view it..