Butlers POS+ Logic, a Cape Town-based company that specializes in providing integrated Point-of-Sale logistics solutions, received global recognition in front of the greatest brands across the globe for being the “Most Innovative Warehousing & Logistics Solutions Brand” at the 7thannual Global Brands Magazine Awards held at Emperor’s Palace this past Friday evening. 

Each year, more than 8 000 companies from 130 countries are evaluated by the Global Brands Magazine in its quest to identify the best brands in the world. Nominations are accepted for different countries and regions before they are adjudicated by an independent, external research agency. The annual awards ceremony attracts executives of top brands from around the world who gather to receive the coveted award.  This was the first time in the history of the awards that the event took place in Africa.  

“The Global Brands awards have become a benchmark indicator of the world’s leading brands.  The aim of these public accolades are to honour excellence in performance and long-term customer satisfaction. Companies across different sectors are rewarded for performing exceptionally well in various different fields, including finance, education, hospitality, lifestyle, automobiles and technology. They create an awareness about the significance of exceptional service delivery and are rewarded for rising above the rest,” said Shiva Kumar, Director of Global Brands Magazine awards. “Receiving this public recognition in front of the world’s leading brand owners was both an exhilarating and humbling experience,” reports Johan Slabbert, Chief Executive Officer of Butlers POS+ Logic.

Founded in 1997, the company focuses specifically on delivering in-store marketing to the retail environment. “When we started our business 22 years ago, we never would have imaged that we would one day share the stage with some of the world’s biggest and most recognised brands.  Being singled out for developing a cutting-edge and innovative brand in the cutting-edge world of warehousing and logistics is most definitely a dream come true and the result of hard work and commitment by a team of dedicated individuals who are passionate about what we do,” Slabbert says. Point-of-Sale (POS) Logistics is increasingly regarded as a crucial element of a brand owners’ success as it supports their marketing initiatives, increases in-store visibility and is vital to achieving increased sales, brand loyalty and enhancing the customers’ in-store experience with the brand. Butlers POS+ Logic provides logistics solutions to a diverse range of clients, ranging from international brand leaders in sports gear and apparel to pharmaceuticals, cosmetics and perfumes and energy providers. 

“Managing a large variety of different products and campaigns on any given day, is a very difficult and complex operation. It is almost impossible to standardise or automate processes and you cannot afford to have a “one-size-fits-all” approach. As  a result, we see  global brands being bombarded with volatility, uncertainty, complexity and ambiguity within their markets. This causes high levels of stress and anxiety among the marketing team members and business leaders, and is almost always at the cost of creativity and brand authenticity,” Johan warns

Butlers POS+ Logic has proven that partnering with an experienced and committed service provider can radically transform their clients’ businesses and positively impact teams and individuals by relieving them of stress and helping them to proactively create solutions.  “We allows the brand owners the freedom to spend their time and creativity on developing their brand potential to its fullest, whilst we takes care of the brand kinetics,” he explains.  Another key differentiator and arguably one of their biggest value propositions to clients, is Butlers POS+ Logic’s commitment to continuous leadership development within the realms of personal transformation and the development of the authentic and personalized brand.  They have already invested more than 200 hours in leadership coaching and development focused on improving the emotional intelligence of their customer’s key decision makers.   

The company’s successes speak for themselves and prove that their approach works: emotional intelligence factors have improved by  up to 77%;  anxiety experienced in the workplace was reduced by 25%; 82% of the leaders we have worked with, showed a significant reduction in work related stressors.  Expands Johan: “We have also heavily invested in developing our own technology and artificial intelligence (AI) called ZOLAH™ - an app and online portal that allows our customers access the online Butlers POS+ Logic Marketing Material Supply Chain Management Realm.  This technology is the first of its kind in the world and allows us to focus on areas of our customers’ businesses that are often overlooked”. Operational savings achieved for clients are equally impressive:  30% overall saving thanks to real-time stock aging reporting which enabled one client to eliminate unused POS via distribution through different channels or scrapping/recycling; wastage and overspending on point of sale promotional material is reduced from 19% to 4% through Live Campaign Exception Reporting; 25% overall savings in warehousing cost and 94% improvement in POS promotional material velocity into store universe thanks to live visibility of stock; reduced inertia/drag into the market from up to 45 days to less than 7 through reminder communication, live reporting and overall improved efficiencies; improved delivery efficiency to 99% and simultaneously reduced packaging spend from more than 25% to under 10% of distribution through continuous R&D and consultation with client regarding packaging materials used.  

“When you achieve results such as these and receive reports from clients that you have literally transformed their business, you know you are onto something that is changing the market forever!” Johan concludes. 

For more information on Butlers POS+ Logic, visit www.butlersposlogic.com

If you love creative work that highlights a powerful, socially uplifting message, look at the Loeries Shared Value category, sponsored in 2019 by Vodacom. It’s a showcase of brilliant campaigns that are socially useful and commercially successful. Shared value takes corporate social responsibility much further.

“Rather than being charitable,” explains Harvard Business School Professor Michael Porter, and Harvard Kennedy School of Government Senior Fellow, Mark Kramer, “corporate shared value is a management strategy in which companies find business opportunities in social problems.” Vodacom’s Managing Executive: Brand & Comms Abey Mokgwatsane says the Loeries Shared Value category is in line with Vodacom’s values and a natural sponsorship fit.

“Our commitment is to bring a meaningful, sustainable economic transformation of South Africa and beyond,” he explains. “We laud all companies that are creating jobs, stimulating the economy and being innovative about the way they make money, while still tackling the social issues of our times.” Safaricom's “DigiFarm”, the Kenyan mobile solution for smallholder farmers – which took gold in the Loeries Shared Value category last year – is a good example of adding value to the community while helping to build the brand experience.

The app enables farmers to expand and improve their business activities by providing education, access to loans, easier purchases and eliminating the middleman when they sell their crops. It simply helps farmers to do better business while empowering their lives and their community. Perhaps a question to be posed is, if business can be socially uplifting, does that mean it should be?

Pepe Marais, CEO of Joe Public United, and #1 ranked Chief Creative Officer in the Loeries Official Rankings, offers this hypothesis: “Aspiring to be bigger than yourself isn’t just a nice ideal, it’s the driving force of successful businesses.” Marais says: “Any entrepreneur will tell you that there is something far greater that drives her or his business. Without that drive, most would not have made it past the first year – it is simply too tough. The challenge is that this drive is so deeply unconscious that the conscious answer often may be money.” But, in reality, Marais insists we need something greater to motivate us.

“That drive is at the heart of the greater purpose of the business.” Ultimately, doing business with a purpose helps you do better business. Considering that Joe Public United is rated the number one agency in the Loeries Official Rankings, Marais certainly knows a thing or two about operating a company on the philosophy of shared value. “We believe that the growth of our people is linked to the growth of our creative product, which impacts the growth of our clients, and which ultimately contributes to the growth of the country,” he says.

Mokgwatsane agrees: “Vodacom is in the business of connecting people for a better future. Technology gives us tremendous power, but ultimately, it’s what we do with it that counts. We remain committed to responding to the needs of millions of people that can benefit from the capacity of technology to democratise access to the life changing services of a connected future.

By sponsoring the Loeries Shared Value category, we support companies and creatives who are using the power of shared value to inspire.” P2/.... The Loeries extended deadline for entries is June 7, 2019. Details at loeries.com Major Partners:     DStv Media Sales, Gearhouse        Category Partners:    AB InBev, Barron, Brand South Africa, Facebook, Gagasi FM, Google, JCDecaux, Nando’s, Tsogo Sun, Vodacom, Woolworths 

Additional Partners and Official Suppliers:    AAA School of Advertising, Antalis South Africa, Aon South Africa, Backsberg, BEE Online, First     Source, Fresh RSVP Guest Logistics, Funk Productions, Gallo Images, Grid Worldwide, Hetzner,     Mama Creative, Newsclip, Paygate, Rocketseed, Shared Value Initiative, Shift Social Development,  Vega School, VQI Communications Nigeria

Endorsed by:    Association of Communication and Design, Brand Council South Africa, Commercial Producers     Association, Creative Circle, EXCA, IAB, South African Institute of Architects, IID        Official Media Partners    Bizcommunity.com, Book of Swag, Brand Communicator Nigeria, Business Insider by Pulse, Campaign Middle East, Film & Event Media, Modern Marketing,The Redzone.        Twitter: @loeries    Instagram: Loerieawards    Facebook: The Loeries

Distributed on behalf of the  Loeries  by:    Riana Greenblo Communications Date: May 27, 2019   For more information,interview requests or high-res images, please contact:    Riana Greenblo on 011 3256006; 0825675159 or This email address is being protected from spambots. You need JavaScript enabled to view it. Gina McLoughlin on 0113256006 or This email address is being protected from spambots. You need JavaScript enabled to view it. (mornings only) IMAGES INCLUDED:    Abey Mokgwatsane Digi Farm 2018 Gold Shared Value Joe Public agency of the year 2018 Joe Public Craft Gold CAPTIONS Caption 1: Abey Mokgwatsane, Vodacom’s Managing Executive: Brand & Comms Caption 2: Digi Farm took Gold for the 2018 Shared Value category Caption 3: Joe Public won agency of the year at the Loeries 2018. Caption 4: Joe Public won Campaign Craft Golf in 2018 for their A Little Hungry - Mine, Temple, Bank for Chicken Licken

In South Africa, approximately half of the population is under the age of 25. Due to the size and buying potential of the youth market, the segment is of great significance to brands planning to stimulate new demand and reach and engage with a highly diversified collective of young sub-cultures.

Miguel Correia of The Zinto Marketing Group comments, “Research conducted by our team of field marketers indicates that South Africa’s youth want authentic, meaningful experiences and interact with real people in their homes and communities. For this reason, youth marketing has become more about engagement and dialogue and less about pushing product information and talking at them. We realised this trend and adapted our approach and marketing efforts to keep pace with youth culture through active and dynamic engagement and carefully constructed, interactive promotional drives.”

Brand activation can be used to create new approaches and unexpected, chance encounters between brands and young consumers. An experiential showcase gives youngsters the opportunity to interact with (and be part of) the consumer journey. Correira highlights trends for marketers to consider when targeting the youth market in South Africa:

Participatory culture

The evolution of consumer to creators and disseminators of information means the youth view themselves as extensions of important and popular brands and that they have played a role in creating connections and forming perceptions of well-known brands. The interaction is personal, and rather than imposing product information on them, they expect brands to facilitate authentic connections and real experiences.

Truth seekers

Real relationships are important to the youth and brands’ consumer promises must be perceived as open, honest and transparent. With an abundance of brands, communication and touchpoints competing for their attention, the youth is growing increasingly sceptical of advertising and media messages and marketers’ attempts to capture their loyalty.

The young people are socially aware and will not support brands that contradict their personal values and beliefs – attributes  such as integrity, truthfulness and trust are held in high regard and they will not support brands that are perceived as dishonest or do not live up to expectations.  It is important to achieve a more authentic role in these consumers’ lives using technology and social platforms but understand that young consumers will expose any false claims using  the same communication channels and  networks to make their ‘voices’ heard.

The power of connection – driving brand and peer engagement simultaneously

Not only is technology a true enabler for Millennials – connection and experiential appeal extends beyond digital mediums and the ability to share with peers and others around them, it also creates a sense of belongingness and relationships within the community.

From a marketing perspective, the brands that have been most successful in capturing young consumers’ attention and imaginations are those that have leveraged and facilitated the sharing of experiences utilising young consumers’ voices and participation.

For more information about Zinto, visit www.zinto.co.za

In South Africa, approximately half of the population is under the age of 25. Due to the size and buying potential of the youth market, the segment is of great significance to brands planning to stimulate new demand and reach and engage with a highly diversified collective of young sub-cultures.

Miguel Correia of The Zinto Marketing Group comments, “Research conducted by our team of field marketers indicates that South Africa’s youth want authentic, meaningful experiences and interact with real people in their homes and communities. For this reason, youth marketing has become more about engagement and dialogue and less about pushing product information and talking at them. We realised this trend and adapted our approach and marketing efforts to keep pace with youth culture through active and dynamic engagement and carefully constructed, interactive promotional drives.”  

Brand activation can be used to create new approaches and unexpected, chance encounters between brands and young consumers. An experiential showcase gives youngsters the opportunity to interact with (and be part of) the consumer journey. Correira highlights trends for marketers to consider when targeting the youth market in South Africa:

Participatory culture

The evolution of consumer to creators and disseminators of information means the youth view themselves as extensions of important and popular brands and that they have played a role in creating connections and forming perceptions of well-known brands. The interaction is personal, and rather than imposing product information on them, they expect brands to facilitate authentic connections and real experiences.  

Truth seekers

Real relationships are important to the youth and brands’ consumer promises must be perceived as open, honest and transparent. With an abundance of brands, communication and touchpoints competing for their attention, the youth is growing increasingly sceptical of advertising and media messages and marketers’ attempts to capture their loyalty. The young people are socially aware and will not support brands that contradict their personal values and beliefs – attributes  such as integrity, truthfulness and trust are held in high regard and they will not support brands that are perceived as dishonest or do not live up to expectations.  It is important to achieve a more authentic role in these consumers’ lives using technology and social platforms but understand that young consumers will expose any false claims using  the same communication channels and  networks to make their ‘voices’ heard. 

The power of connection – driving brand and peer engagement simultaneously

Not only is technology a true enabler for Millennials – connection and experiential appeal extends beyond digital mediums and the ability to share with peers and others around them, it also creates a sense of belongingness and relationships within the community.  From a marketing perspective, the brands that have been most successful in capturing young consumers’ attention and imaginations are those that have leveraged and facilitated the sharing of experiences utilising young consumers’ voices and participation. 

For more information about Zinto, visit www.zinto.co.za  

By Miguel Correia, marketing manager of established brand activation, entertainment and event company, The Zinto Marketing Group

The term stokvel originated from local stock fairs in the Eastern Cape in which five to 50 members of colleagues, family and friends pooled resources to trade livestock with English settlers. 

Today, the stokvel acts as a saving society where money is collectively shared in agreed amounts among members belonging to the same shopping basket. A weekly, bi-weekly or monthly contribution makes up a joint investment ‘kitty’ where savings are generated for the benefit of the group. The money is used to pay for everything from burials and celebrations to school fees and groceries.  

This method has a very effective way of ensuring that low-income consumers are getting bang for their buck and that their hard-earned cash is buying them quality and quantity at the best possible price. 

Understanding stokvels

A stokvel can be started by anyone from the community but members are usually carefully selected by invitation and based on honesty, openness and trust. The underlying thread is conviction that all selected members will reinvest their monies once they have received their pay out. The accumulated money/savings are drawn by members in rotation or in time of need. Stokvels can also act as an informal 'banking industry' where members deposit money into a savings brokerage while still being able to take out loans at an affordable interest rate. 

Reaching the stokvel marketThe stokvel market represents a place in which all purchases are made under great scrutiny by opinion leaders who have the buying power and influence to sway the purchasing choices of a larger group of consumers. To get opinion leaders to buy in, marketers need to use (create if necessary) communication channels that respect and incorporate traditional South African thinking and values, reaching consumers on a more personal level.

A method that has proven to be very effective to this segment of the market is experiential marketing and/or brand activation; the consumer’s real experience of a brand, product or service which drives sales and increases brand image and awareness. Gaining a large share of voice through consumer-based outlets in targeted communities can help create a sense that the brand is at the forefront. This is a valuable tool for building brand loyalty and can persuade customers to follow through on an intended purchase.

Stokvel Open Days or Store Parties at wholesalers take place nationwide from September to December each year and are effective ways of reaching thousands of stokvel members. These days are set aside to inform, educate and entertain members in a fun and easy-going manner; sampling opportunities are vast as well as competitions and giveaways which create ‘talkability’ and hype about brands and the companies that manufacture them.

For more information about main market activations visit www.zinto.co.za

Unemployment and lack of business skills are proving to be major drawbacks in advancing the economic well-being of the country noting that unemployment is at the highest in 13 years. To tackle these problems, a number of businesses in the private sector and NGOs joined together to stage a business readiness springboard and employment doorway, The Business Warm-Up, to confront head-on the economic challenges facing South Africa’s youth.  

Supported by Infinity Learning, Harambee, The Business Place, National Small Business Chamber (NSBC) and the Zinto Marketing Group (Zinto), The Business Warm-Up took place at the Soweto Theatre in Jabulani on Thursday, 26 January 2017.  

The City of Johannesburg’s Department of Economic Development endorsed the event and participated through its partnership with The Business Place which operates seven BizHubs in the city to support small businesses.  

South Africa has one of the highest unemployment rates in the world. It is with these statistics that the partners in The Business Warm-Up have come together.  

With 40% of Johannesburg’s population, Soweto must play its part in creating new jobs. This will only happen if we create a business-friendly environment, reduce red tape, open up new markets, and provide resources and financial support for start-ups and fast growing businesses.  

The initiative was aimed at existing business owners, entrepreneurs and future start-ups, and job seekers wanting to enter the workplace, with the intention of stimulating local business, creating jobs as well as assisting job seekers to find employment.  

A delegate and aspirant entrepreneur, Cortneigh Halim from Bassonia in the south of Johannesburg commented: “The Business Warm-Up was very informative. I learnt the key concepts of becoming a business owner; these included the different methods of acquiring assistance and advice, as well as the application process for obtaining funding for start-up capital. The information provided fulfilled my attendance at today’s event and the speakers were very knowledgeable. I hope to attend more of these events in the future.”  

Zinto’s co-founder Michelle Combrinck said: “When we learned about The Business Warm-Up we were immediately drawn to the initiative as another platform to address the unemployment crisis and offer our insights into uplifting the youth.”  

A recent enterprise that Combrinck conceptualised, Zenzele Educational Doorway (Zenzele), gives young hopefuls an opportunity to advance in society and pursue a rewarding career. The opening of Zenzele for wannabe client service professionals is indicative of the need for youngsters to become active job seekers and opportunity creators as youth unemployment remains a crisis.  

It is the intention to roll-out this workshop to further communities and reach many more unemployed who require support and assistance in finding sustainable employment opportunities.

Johannesburg, 1 December 2016 – A crowd of hip-hop dancers and performers gathered at Leeuwkop Prison Juvenile Rehabilitation Centre to show their support to young prison inmates. In line with World Aids Day, The Zinto Marketing Group (Zinto) gave an educational talk on practicing safe sex as well as the importance of HIV testing and antiretroviral treatment.  

The outreach programme also seeks to empower the youth as part of a rehabilitation programme aimed at supporting young prisoners while they are serving their sentences. As the initiative is driven by inmates, success relies solely on the contributions and sponsorships received from external parties.  Zinto donated the sound, stage and production for a showcase of talented singers and energetic dancers.

The performances by Self Made Dancers, Floor Rise, Keegan and Twyz encouraged unity among the prisoners. The juvenile prisoner’s choir also delivered a breath-taking rendition of ‘Nomvula’, originally written and performed by singing sensation Nathi Manka.  

The campaign forms part of Zinto’s corporate social investment where they are actively involved in the upliftment of young imprisoned youth by integrating them for a day with ordinary young citizens who make a living through the performing arts and address the issue of social reintegration.

Michelle Combrinck founder of Zinto says, “Zinto is hugely involved in social reintegration through hip-hop dance and performance which encourages young people not to get involved in crime, drug or alcohol abuse but to focus their energy on dance and any other art form as a means of achieving a natural ‘high’”.  

Zinto focuses on youth development by employing many young and upcoming artists, actors, dancers and performers by developing their expertise and experience so that they have the necessary skills and tools to grow themselves into established brands. Through music, dance, the spoken word and industrial theatre many of Zinto’s road shows communicate a message of healthy living and success through the arts.    

The ceremony ended with a candle-lit memorial service in respect of the late Nkosi Johnson who passed away from Aids at a young age in 2001. 

 For more information about Zinto, visit www.zinto.co.za

For the fifth consecutive year, BIC® is currently visiting schools across Gauteng on its educational roadshow. This year, the stationery brand continues its efforts towards improving the quality of education in our schools with the message: ‘If You Can Dream It, You Can Be It’. The aim is to motivate pupils to strive for greatness regardless of their circumstances.   

The activation, presented by the brand character ‘BIC Boy’ and a team of brand activators from Zinto Marketing Group who have partnered with BIC since the outset of these national educational roadshows, imparts key educational messages ‒ emphasising the importance of making good career choices and planning for the future from a young age. The format engages learners to interact with the brand which encourages pupils to strive towards creating and leaving their own legacy.  

BIC® has also launched a colouring-in competition being run concurrently with the roadshow, which inspires learners to get creative. It brings excitement to schools and awards cash prizes to the winners as well as the teachers and schools with the most entries. The winning school will select an under-resourced school of their choosing as the recipient of a cash donation. In addition, BIC will refurbish one other school in need of maintenance and repair.  

Launched in 2011, the ‘Buy a pen. Donate a pen’ initiative has donated over five million pens that assist under-privileged learners across South Africa by contributing a pen for every one purchased. The aim to ensure that our future learners are able to change opinions through education with the notion: ‘The Pen is Mightier than the Sword’.  

For more information, visit za.bicworld.com. Alternatively connect with them on Facebook: https://www.facebook.com/BicSA/ or on Twitter: https://twitter.com/bic_sa.  

To contact Zinto, visit the website: www.zinto.co.za for details. 

By Miguel Correia, marketing manager of established brand activation, entertainment and event company, the Zinto Marketing Group  

Brand activation is the physical manifestation of storytelling that combines personal interaction with visual narrative. Once the context, format and setting is determined focus on the mechanics of bringing the brand to ‘life’ and encouraging the target market to engage and interact with the product or service. To make a meaningful impact, drive affinity and inspire consumers to act, one should consider the following: Why would the audience pay attention to the campaign? Why should they engage? What factors should be considered?  

Truly understanding the market and its challenges will give insight into consumer preferences, how and where to communicate with different audiences, thereby enhancing on-shelf presence, brand recall and market share.    

Location: Find a space you can ‘own’

Experiential events are not as straightforward as placing imagery in a demarcated area and expecting consumers to connect with a brand because it exists in that space. The location must be easily accessible, visible and have a presence where there is a high level of traffic or footfall.  

The physical space will also determine the scope of the project: an in-store campaign will limit activities to a promotion where brand ambassadors provide product information while handing out samples to passers-by to encourage trial and consumption.   

On the other hand, an outdoor platform presents an occasion to create hype about the brand and its offerings. Rather than ‘pushing out’ content about the features of a product or service, the activation area can be used to ‘pull audiences’ and immerse themselves in a truly captivating experience.  

Target Market: The brand should be relevant and reflective of the values of the audience

Different market segments are made of a population profile that includes race, age, gender and income levels etc. However, there are areas of the same geographic spread where the demographics are highly comparable with other target groups.  

The communication should be tailored to resonate with the audience and marketers need to consider language barriers, cultural nuances, different belief systems, ingrained values and entrenched competitor brand loyalty.  

Knowledge: Have a firm grasp and understanding of linking content to real-life, ‘bigger picture’ scenarios

Activation success occurs when a brand is already known to consumers who use or are open to trying a new product or service. But established brands must tackle market perceptions that are outdated and build on existing relationships, reinforcing important messages that drive consumption, increase sales and lead to brand loyalty.  

For brand activation to resonate with customers and achieve results, strategic planning is required to lay down the groundwork, enhance all touch points in the purchasing process and make consumers a central part of the brand journey. Experiential events give shoppers a compelling reason to look at brands in new ways, which motivates them to take desired action – changing their thought processes or buying habits.  

Brand reputation is a business imperative and providing consumers with the right information empowers them to make purchasing decisions that can impact and change their lives. Being transparent is vital to winning brand trust, and openness and honesty outdoes baseless or misleading communication. Companies need to accept that they can’t ‘win over’ consumers by making false claims that will compromise the brand’s integrity.  

For more information about implementing successful brand activations, visit www.zinto.co.za  

The Faculty of Economic and Management Sciences at the University of Pretoria (‘Tuks’) recently invited the Zinto Marketing Group (Zinto) as guest speaker to address young marketing enthusiasts studying Honours in BCom Marketing Management.

Part of the curriculum requires learners to organise an event and create awareness to raise funds for a non-profit organisation.  As experts in the field of brand activation, entertainment and events, Zinto was requested to provide the students with the necessary background information needed to run a successful campaign.

The module included a general overview and introduction to events management as well as highlighting the challenges and providing possible solutions to overcome obstacles in the event space and improve marketing efforts.   

Dr Liezl-Marié Kruger, Senior Lecturer: Department of Marketing Management commented, “Zinto’s experience in events management greatly benefited the students in their endeavours to organise and complete their non-profit event(s).”  

Zinto selected account executive and project manager, Jolanda Payne (26), to attend the course-related event organised by the university. She has worked at the brand agency for the last eight years and is passionate about event management and seeing her ideas come to fruition.    

Jolanda relished the interaction with the students, “You feel that you are doing something good to unlock the potential in people. It is about drawing on experience and I would really encourage people to take up the opportunity because it is good to give back and share the knowledge that we have acquired.”  

Earlier this year, Zinto launched Zenzele Educational Doorway, a brand ambassador training academy and incubation centre for future client service professionals. The three-month pilot project aims to provide informal training programmes to produce proficient brand activators and storytellers using visual narrative in the marketing and events industry.  

For more information visit www.zinto.co.za