SOUTH AFRICA’S MOST BEAUTIFUL BABY WINNERS ANNOUNCED!

The judge’s votes are in and the competition was fierce with over 40 000 entrants all vying for a chance at over R151 000 in prizes.    

Earlier this month the Top 50 finalists were put out to public vote, and all votes have supported the Mater Domini pregnancy in crisis centre who have received R100 000 in donations comprising of basinets, bedding, toiletries and sanitarywear for moms and babies who have taken shelter at the home.  

For Mater Domini, the support could not have come at a better time.  “Mater Domini is blessed to be the beneficiary of R100 000 in support from the My Most Beautiful Baby initiative. Through this, we have received invaluable exposure for our cause and our work supporting vulnerable women during crisis pregnancy and assisting them in caring and nurturing their newborn babies.” Were the appreciative words of Megan Taljaard, representative for the charity.  

Competition Chief Marketing Officer, Monique Elliot added that ongoing support for the centre is of a huge concern. “Mater Domini is desperate for funding and at risk of closure in four months.  We are also assisting with repairs to their kitchen and an online shopping credit and cash to help with consumable expenses and we urge any member of the public who can assist them to reach out via their website www.materdomini.net.”  

Upon receiving the gifts, the charity could hardly contain their gratitude, “This is an amazing and generous donation and our thanks and appreciation is unbounded.     Services such as ours cannot sustain itself without the assistance of initiatives such as My Most Beautiful Baby who have established innovative ways to look at a bigger and deeper understanding of the beauty of all babies, including the vulnerable.” continued Megan.  

Thousands of parents entered their babies aged 0 – 36 months and have been eagerly awaiting today’s announcement of the winners.  Organisers, MMB Online are thrilled with the success of this year’s competition.  “It’s been incredibly well supported by mom’s and dad’s across South Africa and our main sponsor, Huggies – Nappy Pants and all our other sponsor’s with over tenfold the entries of the 2015 Baby contest. 

Entries came in droves with over 650 000 users on the website in less than eight weeks and just under 50 000 fans added to our Facebook page!”  said Monique.   

Surprise Lelope from Johannesburg’s son Duncan who is nine months old, won 1st prize and R100 000 in the competition with nine additional winners each taking their share of R51 000 in cash.  

Little Duncan’s dad is beaming with pride as he says.  “Thank you very much to all those who voted for my baby to win the 1st prize of R100 000 in the My Most Beautiful Baby competition. I've learnt a lot throughout this voting experience, and I would like to thank all the competition judges and voting public who contributed 20 % and 80 % to the voting total respectively. “  

For those wanting to find out if their adorable baby is among the winners, please visit http://mymostbeautiful.com/baby-2016/     or their Facebook page.  

As a result of the tremendous success of the competition, MMB Online have been prompted to launch a new initiative, titled “mMb.gives” – a champion of charities who will be supported by the competition ventures.  

Monique says they have already registered Mater Domini and 26 other initial charities as beneficiaries to whom they have found innovative ways of lending ongoing indefinite support.  “These numbers are expected to grow each month.”  added Monique  

In addition, mom’s and dad’s with kids aged between 3 and 6 years’ can look forward to a new contest, myMOSTbeautiful.com KID launching soon.  Simply head to www.mymostbeautiful.com to view the next campaign.  

Submitted on behalf of MMB Online  

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The www.mymostbeautiful.com online baby competition is back for a 2nd year and looking for South Africa’s most beautiful babies. Due to popular demand, the qualifying age group has been extended to babies between the ages of 0 and 36 months. The competition celebrates the beauty and diversity of babies across South Africa and all entries will support this year’s nominated charity, the ‘Mater Domini Home’, a treatment centre that gives hope to pregnant women in crisis and those suffering abuse.

The baby who is voted to first place with the most votes will win the grand prize of R100 000 (R50 000 more than last year), and R15 000 for the 2nd runner up and cash prizes for the remaining top 8 finalists. Both the competition and voting start on the 2nd of May with the top 50 entries being announced on the 20th of June.  Entry is FREE and easy; Parents can simply upload their baby’s picture onto the www.mymostbeautiful.com website free of charge and bring their entry to life with added descriptions, videos and photos and then… get all their friends and family voting!   

Registration and voting is open for seven weeks from the 2nd of May till the 20th of June after which the top 50 will be selected. Voting will then open again for the title of myMOSTbeautiful.com BABY 2016 from the 20th to the 27th of June. The winner of South Africa’s most exciting baby competition will be announced on 28th June 2016.  

Chief Marketing Officer for www.mymostbeautiful.com, Monique Elliott is delighted to be part of the second mymostbeautiful.com BABY contest.  “I cannot wait to see this year’s adorable entries! Being a mother myself, I feel that the contest really brings the parenting community together and serves as a source of information and entertainment, a place where moms can really connect and share. I am also extremely proud that mymostbeautiful.com will be supporting the Mater Domini Home this year and through this competition and our circle of moms, we hope to return the positivity and joy that they’ve bestowed on the many mommies they have been able to help thus far!”   

Best known to South African audiences as Katlego Sibeko on SABC3's Isidingo, the glamorous and graceful, Kgomotso Christopher will be a celebrity judge for the competition.  Kgomotso is also mother to two gorgeous kids, Lesika (8) and Larona (7) and really excited to be part of this year’s campaign. “It's great to be part of such an initiative. Motherhood and raising a little baby is such a special and happy time for most women. It's fantastic that the competition gives mother’s the chance to celebrate and of course show off their beautiful babies. It is even more special that through the competition, less fortunate moms will also benefit and be given a chance at enjoying what should be a happy time for all mothers” added Kgomotso.  Sharing the judges seat with Kgomotso will be Megan Taljaard (Mater Domini), Sheree O’Brien (owner of Splakavellis Management) and baby photographer, Tiffany Lumley.

Big Baby names have also come out in support as sponsors of the competition this year; Huggies (primary sponsor) alongside King Price Insurance, Cherubs, Mama Mio, MOM Diary, BuchuLife, Annabella Mater and Snowflake.

Huggies®, a household name in every new baby and parent’s life, know that every minute spent with your baby is precious. This is why they’ve chosen to honour these moments by supporting the www.mymostbeautiful.com baby competition.   Visit www.huggies.co.za for more information on their products.  

King Price Insurance was voted Best Short-Term Insurer and Best Newcomer at the South African Service Awards for “treating their clients like royalty”.  One can even visit their website for a free quote www.kingprice.co.za .   

To enter and for more information on the competition please visit www.mymostbeautiful.com