Stylish and compact all-metal detachable 2-in-1 laptop features a reversible hinge for added versatility.  

KEY POINTS  

• Durable and stylish: Features a durable aluminium construction in three vibrant colours, with honeycomb-inspired patterning on the keyboard surround
• Versatile reversible hinge: New reversible magnetic hinge enables four convenient modes — laptop, tablet, tent and stand
• Ultraportable and compact: Tablet weighs only 580g, or just 1.08kg with the keyboard attached
• Bright, sharp and clear display: High-resolution anti-glare display with up to 400cd/m2 brightness and wide 178° viewing angles  

Johannesburg, South Africa - ASUS has announced Transformer Book T101, the latest addition to its successful series of 2-in-1 detachable laptops. The 10.1-inch Transformer Book T101 has a premium metallic design and is light and compact, weighing only 580g as a tablet or just 1.08kg with the keyboard attached. It features a reversible magnetic hinge that allows its display to be flipped over, giving the convenience of four versatile modes: a conventional lightweight laptop, a handy tablet, tent mode for easy screen-sharing, and stand mode as a personal movie theatre. With its incredibly long up to 11-hour battery life, dual-band 802.11ac Wi-Fi, full-size USB port, and complete Windows 10 functionality, Transformer Book T101 is the ideal mobile companion.  

Durable and stylish

ASUS Transformer Book T101 is stylish and elegant, with a premium all-aluminium tablet and a keyboard surround that features a chic honeycomb-inspired textured pattern. The aluminium construction not only looks great, but it makes Transformer Book T101 more durable and resistant to everyday knocks and bumps than rival products with a cheaper plastic construction. Lightweight aluminium also allows Transformer Book T101’s tablet to be very slim and light at only 580g, making it ideal as a mobile lifestyle companion. The device is available in three vibrant colours: Rose Gold, Mint Green and Glacier Gray.  

Versatile reversible hinge

ASUS Transformer Book T101 features a reversible magnetic hinge connecting the tablet and keyboard. This solidly-engineered hinge allows the tablet to be detached, flipped over and reattached, giving two convenient extra modes in addition to the standard laptop and tablet configurations. Tent mode is great for sharing the screen contents with a group of people, while stand mode turns Transformer Book T101 into a compact personal movie theatre.  

Powerful, precisely positioned magnets ensure that the tablet can be attached quickly and accurately with minimal effort. To ensure long-term reliability, the reversible hinge has been rigorously tested with a 25,000-cycle mechanical hinge-swing test. The slim keyboard has ergonomic keys with a 1.5mm key travel— longer than that of most mobile keyboards, and the same as a full-size laptop. This long key travel provides more reassuring feedback for every key strike and replicates the comfortable typing experience of a full-size laptop. The keyboard also features a Precision Touchpad with support for Windows gestures. This touchpad has palm-rejection technology that intelligently recognizes and ignores accidental presses of the palm during typing, allowing users to rest their hands naturally and comfortably while typing.  

Clear, sharp and bright display

The anti-glare touchscreen display on ASUS Transformer Book T101 has a sharp 1280 by 800 resolution, and with up to 400cd/m2 brightness it is one of the brightest 10.1-inch displays. It has wide 178° viewing angles, and ASUS TruVivid direct-bonding technology ensures higher transparency and improved clarity, with fewer reflections in bright environments — even in bright sunlight. Exclusive ASUS Tru2Life video-enhancement technology — similar to that found in high-end TVs — uses intelligent software algorithms to optimise the sharpness and contrast of every video frame, so that videos look clearer, more detailed and more realistic.  

Powerful components

Inside its compact chassis ASUS Transformer Book T101 packs powerful components that include the latest quad-core Intel® Atom™ X5 Series (‘Cherry Trail’) processor, up to 4GB of RAM, up to 128GB eMMC storage, a micro SD Card reader that can support up to 512GB cards, and fast dual-band 802.11ac Wi-Fi. These components operate in complete silence thanks to Transformer Book T101’s fan-less design, allowing users to work or play without distracting noises. It also comes with a more comprehensive set of connectors than other similar-sized devices. These include a full-size (Type-A ) USB 2.0 port, a micro HDMI display port, and a micro USB port that can also be used for charging the device. The micro USB port also supports charging from external power banks, enabling users to extend the already impressive up to 11-hour battery life even further, for true all-day convenience.  

A one-year unlimited subscription to ASUS WebStorage is included with Transformer Book T101, allowing users to store and access their files from all their devices, anywhere and anytime.  

An amazing Windows experience

ASUS Transformer Book T101 supports Cortana, the innovative Windows personal assistant that allows natural interaction via its powerful voice-recognition technology. Transformer Book T101 also supports Windows 10 Continuum, which automatically detects if the keyboard is attached and reconfigures itself for the ideal user experience as a laptop or tablet. Transformer Book T101 also comes with Microsoft Office Mobile pre-installed, giving users immediate access to the powerful Word Mobile, Excel Mobile, PowerPoint Mobile and OneNote apps.   

AVAILABILITY & PRICING

ASUS Transformer Book T101 will be available from November in South Africa from Channel Distributors. Please contact your local ASUS representative for further information.  

SPECIFICATIONS

ASUS Transformer Book T101HA      

• CPU Quad-core Intel® Atom™ X5-Z8350 (‘Cherry Trail’)  
• Display  10.1in HD (1280x800) touchscreen, wide 178° viewing angles, 400cd/m2 brightness  
• Operating system  Microsoft Windows 10 Home / Pro 64-bit  
• Graphics  Integrated Intel® HD Graphics  
• Main memory  Up to 4GB  
• Storage  128GB eMMC  
• Connectivity  Dual-band 802.11ac Wi-Fi  Bluetooth® 4.1  
• Camera  2MP front camera  
• Interface  1 x USB 2.0 Type-A  1 x micro HDMI port  1 x micro USB 2.0 (for charging and data)  1 x microSD card reader (up to 512GB)  1 x Combo audio jack  
• Audio  Dual side-firing stereo speakers with ASUS SonicMaster   technology  
• Battery  32Wh Lithium-polymer  
• AC adapter  Output: 5V DC, 10W  Input: 100 -240 V AC, 50/60 Hz universal  
• Dimensions 261 x 175 x 9mm (tablet) 261 x 175 x 10mm (keyboard)  
• Weight  580g (tablet)  1.08kg (tablet with keyboard)  
• Colours  Rose Gold, Mint Green, Quartz Gray  

ABOUT ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,368 awards in 2015 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 17,000 employees around the globe with a world-class R&D team of over 5,500 engineers. Company revenue for 2015 was approximately US$14 billion.  

NOTES TO EDITORS

ASUS Global Press Room: http://press.asus.com

ASUS South Africa Facebook: https://www.facebook.com/ASUSza

ASUS South Africa Twitter: https://twitter.com/ASUS_za

[1] Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors. Full specifications are available at http://www.ASUS.com Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors. Full specifications are available at http://www.ASUS.com  

The global market share for ASUS gaming laptops for the first half of 2016 exceeds that of its three top competitors combined, GfK Group research reveals.  

KEY POINTS  

• ASUS gaming laptops achieved a 40% worldwide market share in the NVIDIA GTX Series segment, according to independent market research firm GfK
• ASUS is the most popular brand for American PC gamers, according to research from Newzoo
• ASUS sets goal to gain over 50% gaming laptop market share in 2H 2016  

Johannesburg, South Africa — ASUS has announced that it has solidified its position as the number one gaming laptop brand worldwide, according to sales data compiled by GfK Group, an independent market research company. For the second consecutive year, ASUS gaming laptops with NVIDIA® GeForce® GTX Series graphics cards have the largest global market share based on unit sales. In separate research, gaming research firm Newzoo found that ASUS is the top PC gaming brand in the US market.  

ASUS gaming laptops dominate the NVIDIA GeForce GTX Series segment

For the second year in a row, ASUS gaming laptops with NVIDIA GeForce GTX Series graphics cards topped the global sales market, according to established market research firm GfK Group.  

GfK Group’s data for the NVIDIA GeForce GTX-powered laptop segment shows that the global market share for ASUS gaming laptops was 40% based on sales from January-June 2016, which equals the 40% share the company recorded in the same time period last year. This figure is more than the combined share (36%) of its three major competitors, with the closest competitor only registering a 13% market share.   

ASUS gained considerable growth in the Middle East, Turkey and Africa (META) and Asia-Pacific (APAC) markets, with a 43% and 36% market share respectively. Market share figures for both these markets have increased by five percentage points compared to the same period last year.

ASUS is the preferred PC gaming brand for US gamers

The latest data from Newzoo, a prestigious third-party data agency specialising in the gaming industry, places ASUS as the top PC gaming brand in the US, with most American PC gamers preferring ASUS desktops and laptops.  

Newzoo's findings are based on the use of Overwolf — a platform for competitive gamers that has a user base of 12 million PC gamers — as part of its new PC Gaming Hardware Tracker, which includes more than 40 countries.   

ASUS announces the world’s most powerful gaming laptop: ROG GX800

As the next step in its commitment to excite gamers around the world, ASUS will take the next generation of gaming PCs to markets later this year.

“These impressive results reflect the ASUS commitment to providing the most innovative hardcore gaming hardware and solutions possible,” said Rex Lee, ASUS Chief Marketing Officer (Systems), “We aim to provide gamers and gaming enthusiasts worldwide with the ultimate gaming and computing experience.” 

“Our goal is to capture over 50% market share for gaming laptops in the second half of 2016, and continue to be a leader in the gaming laptop market,” said Lee. 

An example of the advanced hardware gamers can expect is the upcoming ROG GX800, a liquid-cooled gaming laptop with the latest NVIDIA SLI™ GPU and Intel® K-series CPUs. It delivers desktop-like performance and features a liquid-cooling dock to enable extreme overclocking of the CPU, GPU and DRAM. The laptop also features a mechanical keyboard with anti-ghosting technology for solid, responsive keystrokes.  

ABOUT ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,368 awards in 2015 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 17,000 employees around the globe with a world-class R&D team of over 5,500 engineers. Company revenue for 2015 was approximately US$14 billion.

NOTES TO EDITORS

ASUS Global Press Room: http://press.asus.com

ASUS South Africa Facebook: https://www.facebook.com/ASUSza

ASUS South Africa Twitter: https://twitter.com/ASUS_za

GfK Group: http://www.gfk.com Newzoo: http://newzoo.com

Johannesburg, South Africa – This year Cape Town will host the second EGE (Electronic and Gaming Expo) at the Cape Town International Convention Centre from 29 to 31 July.  

“With the growth of the Gaming and Tech community in the Western Cape we expect EGE to be the biggest gaming expo Cape Town has seen this year. To add to the already booming hype around E-Sports in South Africa, ASUS, EGE and Orena will be hosting the qualifying round of the E-Sports World Convention 2016 CS:GO Tournament” said Reuben Naude, Marketing Specialist and OPBG for Sub-Saharan Africa at ASUS.  

ASUS has also sponsored 10 robustly impressive machines as well as 10, 144hz 24” monitors that will be used by players during the final stages of the CS:GO Tournament at EGE which will take place on Sunday from 10:00.  

“As ASUS, we plan on offering visitors an epic ROG (Republic of Gamers) experience with an ASUS stand featuring all our greatest and latest products from motherboards, monitors to gaming routers. We will also display pure works of art as Enigma Mods (Martin Le Roux) has crafted four masterpiece PC Mods that house the newest and most powerful components on the market for visitors to experience”, Naude added.  

“Attending EGE this year will be the perfect opportunity for you to experience the World’s first water-cooled gaming notebook. The GX700 is designed to deliver superior overclocking performance to go toe-to-toe with extreme gaming desktops.  On its own, it packs quite a punch, and easily outperforms other gaming laptops on the market. It even fits snugly in your backpack, so you can dominate LAN parties too.” Said Yolandi Venter, Marketing Manager for System products focusing on Sub-Saharan Africa at ASUS.  

As if that is not enough, ASUS has collaborated with NVidia and the HTC Vive to bring visitors the thrilling experience of Virtual Reality which is powered by two of their beastly STRIX GTX 1080 Graphics Cards.   Rebeltech will also be running some exclusive and exciting deals with ASUS Components. So apologise to your wallet and be sure to visit the stand for champion deals.  

About ASUS
ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,368 awards in 2015 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 17,000 employees around the globe with a world-class R&D team of over 5,500 engineers. Company revenue for 2015 was approximately US$14 billion.  

NOTES TO EDITORS
ASUS Global Press Room: http://press.asus.com
ASUS South Africa Facebook: https://www.facebook.com/ASUSza
ASUS South Africa Twitter: https://twitter.com/ASUS_za
EGE Website: http://egesa.co.za/

Powerful, Portable and Connected

Laptops are an essential item for students today who use them as an integral part of their studies, in lectures and for collaboration.

According to research done by the Pew Internet Project in America, close on 90% of students in universities and colleges have laptops and 100% use the Internet. 

The University of Michigan’s Centre for Research on Learning and Teaching concludes from research done that laptops have a positive learning effect when teachers use them in an intentional manner, such as for Internet research, presentations and shared resources. 

Nursing student, Rachelle Macaulay, says that she takes her laptop to class to follow her lecturers’ slides and course-related Internet videos. 

Most universities have Intranets for the students and lecturers to share information. 

Kendra Hudson, a Sport Science student at the University of Stellenbosch, said that students have laptops because they need to get information from their departmental Intranet pages which their lecturers post online for them. The university has computer rooms, but not many people use them, preferring to use their laptops at home or in their residence rooms. 

Considering the important role laptops play in a student’s life, what are the core criteria to look at when buying one? 

Portability

The first check-list item is laptops need to be light and portable if they are to be taken to class.   Recently, there has been a move towards ultrabooks - laptops which are small and light yet are strong and powerful.   Jimmy Gumede, from the Wits University Computer and Networks Service Desk, said that the major benefit students get from an ultrabook is portability. 

Screen Size and Resolution

A 13,3 inch screen is a good size to take to lectures: not too small, but big enough to view spreadsheets and documents, and it should have a resolution of at least 1920 x 1080 to give you an ultra-crisp display. 

Robustness

Durability is another important factor, especially if you are carrying your laptop around with you. In this regard, a metal body is preferable to a plastic one. 

Battery Life

On campus, students do not always have access to a power outlet, and cables can be a hassle, so battery life is a crucial consideration. 

Performance and Specs

It’s no good buying a laptop that is small and robust, but doesn’t get the job done. Performance is important and the laptop has to be fast enough not to frustrate you or hinder your work. The processing power needs to match your uses.   Matthew Spring, recent Civil Engineering graduate of the Cape Peninsula University of Technology, said that he looked for a laptop that would be able to run the programmes they used in their course.   According to the University of Stellenbosch’s student computer helpline, a processing power equivalent of at least the Intel i3 would be recommended.   As far as memory goes, 4GB to 8GB RAM, and storage from 128GB upwards is ample.   Kendra Hudson said, “When I bought my laptop, I looked for one that has lots of memory, knowing that I’d have many essays to do and notes to save.” 

Longevity

Longevity is something to keep in mind. It is worth paying extra to get a laptop which goes the distance of a four-year course.   Matthew Spring said that when looking for a laptop to buy as a student, “I mainly looked for a laptop that would be able to last.”   Taking these criteria into consideration, students would be advised to look at the ASUS ZenBooks which more than just cover these bases and are becoming a popular choice for students. They are slim and lightweight with a solid aluminium build. Their battery life is a competitive 10 hours, and their other specs put them in the category of powerful, fast and stylish laptops.   Based on information obtained from GFK (Gesellschaft für Konsumforschung, Germany's largest market research institute), the ASUS ZenBooks are number one in the world market for ultra-slim 13 inch Windows laptops.   In a review, Trustedreview.com said, “The level of build, display and battery life are unparalleled - this would be a super ultrabook for any student.” 

About ASUS

ASUS, is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS Won 4368 Awards in 2015 and is widely credited with revolutionizing the PC industry with its Eee PC™. 

NOTES TO EDITORS

ASUS Global Press Room: http://press.asus.com

ASUS South Africa Facebook: https://www.facebook.com/ASUSza/

ASUS South Africa Twitter: https://twitter.com/ASUS_za

ASUS Announces ZenBook UX310 and UX510

KEY POINTS

• High performance: Featuring the latest 6th-generation Intel Core processors, combined with NVIDIA graphics for incredible all-round performance
• Signature design: Multi-award-winning, ultra-thin and light design, finished in sophisticated Quartz Grey, with a Rose Gold option for UX310.
• ZenBook UX310 has a 13.3-inch, QHD+ (3200 x 1800) display with up to NVIDIA GeForce 940MX discrete graphics
• ZenBook UX510 has a 15.6-inch, 4K UHD (3840 x 2160) display with up to NVIDIA GeForce GTX960M discrete graphics

Johannesburg, South Africa (15 June, 2016) — ASUS today announced ZenBook UX310 and ZenBook UX510, the latest models in its multi-ward-winning ZenBook range. The 13.3-inch ZenBook UX310 and 15.6-inch ZenBook UX510 are both powered by the latest sixth-generation Intel® Core™ processors, matched to incredibly fast NVIDIA® discrete graphics. They also offer an incredible array of high-end features, including the highest resolution displays available for their respective screen sizes.

Signature design: slim and elegant
First launched in 2011, the ASUS ZenBook Series has won many awards for its beautiful and slim design, coupled with excellent performance. ZenBook UX310 and UX510 both bear the unmistakable industrial design of the ZenBook series – an elegantly slim, all-metal chassis with tapering edges, finely sandblasted metal keyboard surround and palm-rest areas, and lid covers featuring our iconic spun-metal finish with its Zen-inspired pattern of concentric circles. ZenBook UX310 and UX510 are both available in in a sophisticated Quartz Grey finish that further enhances their elegance, and ZenBook UX310 is also available in chic and stylish Rose Gold.

Stunning displays, incredible performance
In keeping with the ZenBook tradition of only using the very best components, ZenBook UX310 and UX510 are equipped with the highest resolution displays available for their respective screen sizes, which are driven by powerful discrete graphics processors.

The 13.3-inch wide-viewing-angle display on ZenBook UX310 has a QHD+ (3200 x 1800) resolution, with an ultra-wide colour gamut of 72% NTSC,100% sRGB, and 74% Adobe RGB, combined with an incredible pixel density of 276 pixels per inch (ppi). This beautiful display is driven by up to a discrete NVIDIA® GeForce® 940MX graphics processor.

ZenBook UX510 has a 15.6-inch wide-viewing-angle display with a stunningly detailed 4K UHD (3840 x 2160) resolution, featuring an ultra-wide colour gamut of 72% NTSC ,100% sRGB, and 74% Adobe RGB. The amazing pixel density of 282 pixels per inch ensures the smooth, clear display of even the finest details. Up to gaming-grade discrete NVIDIA® GeForce® GTX960M graphics provide a suitably powerful engine for this incredible display.

These new ZenBook models are among the slimmest laptops to feature such powerful discrete graphics processors. Their high-resolution displays and powerful graphics capabilities makes them ideal for graphics-intensive applications such as video editing or 4K UHD movie playback.

High-end features for ultimate performance and mobility
Completing the comprehensive range of capabilities offered by the new ZenBook UX310 and ZenBook UX510 are the following noteworthy features:

• Up to a 1TB hard disk drive combined with up to a 512GB high-speed SSD for fast booting andextreme disk performance.
• A generous set of I/O ports including a next–gen USB Type-C port to connect to both existing and future mobile USB devices.
• ASUS Splendid display technology ensures vivid, lifelike colours, with factory-calibrated colour temperature for accurate colour rendering. Easily-selectable pre-set modes include Eye Care mode, which reduces levels of blue light in order to minimize eye fatigue and other eye problems caused by prolonged viewing.
• ASUS Tru2Life video processing technology analyses every video frame to enhance video contrast and clarity.
• ASUS SonicMaster audio incorporating Harman Kardon technology, developed by a dedicated team of sound experts to deliver sound that is clear and powerful with deep, rich bass. This is a significant achievement considering that the very slim chassis of the new ZenBook models offers very little space for speakers.
• An iF Design Award-winning keyboard that with a comfortable 1.6mm of key travel and are backlit to allow for easy typing in dark environments.
• A smooth and sensitive glass touchpad with optional fingerprint scanner at the top right corner for greater security and convenient, rapid unlocking.

AVAILABILITY & PRICING
ASUS ZenBook UX310 and UX510 will be available during Q4 in South Africa. Please contact your local ASUS representative for further information.

ABOUT ASUS
ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,368 awards in 2015 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 17,000 employees around the globe with a world-class R&D team of over 5,500 engineers. Company revenue for 2015 was approximately US$14 billion.

SPECIFICATIONS
ASUS ZenBook UX310 ASUS ZenBook UX510CPU 6th-generation Intel® Core™ i7/i5/i3 6th-generation Intel® Core™ i7/i5Display 13.3in up to QHD+ (3200x1800) display with wide viewing angles 15.6in up to UHD (3840x2160) display with wide viewing anglesOperating system Microsoft Windows 10 Pro / Windows 10 HomeGraphics Up to NVIDIA® GeForce® 940MX Up to NVIDIA® GeForce® GTX960MMain memory Up to 16GB DDR4 2133MHzStorage Up to 1TB HDD combined with 512GB SSDConnectivity 802.11ac Wi-Fi / Bluetooth® 4.1Camera HD cameraInterface 1 x Type C USB 3.1 Gen 11 x USB 3.02 x USB 2.01 x HDMI1 x Combo audio jack1 x SD Card readerAudio 2 x 1.6W high-quality stereo speakers Harman Kardon audio system; ASUS SonicMasterBattery 48W Lithium-polymer batteryAC adapter Output: 65W/45WInput: 100V-240V AC, 50Hz/60Hz Output:65W/ 90W/120WInput: 100V-240V AC, 50Hz/60HzDimensions 323 x 223 x 18.35mm 382 x 255 x 19.9mmWeight 1.45kg 2kg Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors. Full specifications are available at http://www.asus.com

NOTES TO EDITORS
ASUS Global Press Room: http://press.asus.com
ASUS South Africa Facebook: https://www.facebook.com/ASUSza
ASUS South Africa Twitter: https://twitter.com/ASUS_za

When you want to take your work home with you.

The ASUS Zenbook is considered a Jack of all trades, and is an essential item in the laptop bags of young businessmen- and women. Whether you are on the road most of the day, or spend the day in a cubicle; having the perfect laptop as a tool to prioritise and simplify your life is very important.

Now you might be asking – what is the difference between a business laptop and a personal laptop? Business laptops are released with features to better accompany the young working professional.

Business laptops are mostly used to be your office PC on-the-go. They tend to have the same basic components as personal laptops, but the manufacturers include some features to meet business needs.

These laptops have the abilities to bear fingerprint and facial recognition-scanners for improved privacy, more durable designed hardware, improved wireless and LAN connections, and more specified microprocessors designed to secure hardware. New technology has created many possibilities to ensure more secure and user-friendly experiences.

Now, above and beyond the tech stuff, there are a few basic elements that business laptops have to adhere to, for them to handle the pressure of being a working laptop.

Make sure to find something with at least 4GB of RAM. Anything less will not be able to keep up with running many processes and having all of those presentations and spreadsheets open on the screen. Users, who focus on graphics-based work, should enjoy 8GB of memory to help speedy and heavy duty project work.

For businesses that use video, multimedia PowerPoint slides and large images, settling for a larger hard drive may be a good idea. A 500GB to 1TB hard drive is a good balance between economy and space. Solid-state drives (SSDs) are smaller in size and a bit more expensive, but they don't have any spinning parts and are therefore better suited for a lot of traveling. SSD-equipped systems also boot faster and launch programmes faster.

Let’s look at the ASUS Zenbook’s RAM and memory stats - It boasts with 8GB of RAM and a 256GB solid state drive – an actual bargain when you look at the price of this machine. The SSD has a long lifespan as they are created to endure. Anyone who travels a lot and plans to own a laptop for the foreseeable future would benefit greatly from an ASUS Zenbook.

The next vital point is battery life. If you are on the road or at a conference, struggling with finding plugs and charging cables could be a hassle. Many young professionals prefer a laptop that does not run out of battery life before an email is sent or a proposal is written. When it comes to the Zenbook, the battery lasts a good 9-10 hours. It is perfect for those travelling business professionals who are constantly on the road.

Be sure to find a laptop that is not prone to wear and tear, something that will last long periods of time. The keyboard and track-pad should be user-friendly and last with the excessive typing and working of the modern working professional. Also look for a device that has optimal screen resolution to help keep your eyes intact (we all know what strain your eyes can take from being on a computer for long hours). The Zenbook’s matte 1080p IPS display is sharp, glare-free, and fitted with great viewing angles which will ensure long-lasting optical installments.

Deciding what device would best suit a business’ needs could be a difficult task. It all depends on the ultimate goal of the laptop purchase. The Zenbook is an affordable choice for all kinds of businesses. The device purchased can also be personalised to better suit these needs – a larger internal memory or RAM can be requested, the screen can be upgraded with a better graphics card (for those designers and artists), and the edition with a larger Core i5 chip-processor can also be requested. Make sure you decide on a device that meets your business needs. 

About ASUS
ASUS, is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS Won 4368 Awards in 2015 and is widely credited with revolutionizing the PC industry with its Eee PC™. 

PRESS CONTACTS
Lara Doundoulakis
PR Agency
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NOTES TO EDITORS
ASUS Global Press Room: http://press.asus.com
ASUS South Africa Facebook: https://www.facebook.com/ASUSza
ASUS South Africa Twitter: https://twitter.com/ASUS_za 

World's first 11.6-inch Windows 10 convertible laptop with USB Type-C port is thin, light and features a 360-degree flippable screen.

KEY POINTS  World’s first 11.6in Windows 10 convertible laptop with USB Type-C port, and powered by latest Intel Pentium ‘Braswell’ CPU Smallest, lightest Transformer Book Flip is only 18.45mm thin and weighs just 1.2kg, with up to 8hrs battery life & a footprint smaller than a sheet of A4 paper Robust 360-degree hinge with multi-gear alloy steel construction enables the flippable screen to be used securely at any angle

Johannesburg, South Africa — ASUS has announced Transformer Book Flip TP200, an exciting new thin and light addition to the innovative Transformer Book Flip family of convertible Windows 10 laptops.   Transformer Book Flip TP200 features the revolutionary reversible USB Type-C port for easy connection of peripherals, along with all the latest technology including the newest Dual-core Intel® Celeron® N3050 (‘Braswell’) processor and pre-installed Windows 10.   Transformer Book Flip TP200 has a footprint smaller than a sheet of A4 paper, and is thinner, lighter and more compact than ever before — it’s just 18.45mm thin and weighs a mere 1.2kg. And with up to 8 hours’ battery life, it’s perfect for all-day on-the-go work or play.   The innovative 360-degree hinge, with its robust multi-gear alloy steel construction, allows Flip TP200’s high-quality IPS screen — with its wide viewing angles — to be flipped instantly to any angle for the ultimate versatility. ASUS TruVivid display technology ensures crisp, clear colours even in bright environments.   The elegant Transformer Book Flip TP200 has a tough metallic finish that is stylish and scratch-resistant, and is available in a choice of two chic colours, Dark Blue or Crystal Silver.

Reversible USB Type-C port for faster, easier connections Transformer Book Flip TP200 features the revolutionary new and reversible USB Type-C port that makes connecting devices so much easier, with no more time wasted working out which way up to connect the cable! The more compact design of this port design also helps keep Flip TP200 ultra-slim, and ensures much better usability. Fast USB 3.1 Gen 1 with speeds up to 5Gbit/s enables high-speed data transfers up to 10 times faster than USB 2.0. For maximum user convenience and compatibility, Transformer Book Flip TP200 also includes standard USB 3.0 and USB 2.0 ports, along with a micro HDMI port for connecting an external display.

Smaller, lighter, and easier to flip! The 11.6-inch Transformer Book Flip TP200 is the thinnest, lightest and most compact Transformer Book Flip ever, featuring a footprint smaller than a sheet of A4 paper. With a thickness of only 18.45mm and weighing a feather-light 1.2kg, Flip TP200 is the perfect take-anywhere device that’s always ready to go, and always to hand for work, for sharing or for simply relaxing.   Transformer Book Flip TP200 has a remarkable 360-degree, solidly-engineered multi-gear alloy steel hinge that gives users the freedom to rotate the screen freely for any mode they want. Laptop mode is ideal for serious work, tent mode makes sharing screen contents simple, and stand mode is an instant personal movie theatre. The always-handy tablet mode is enhanced by Flip TP200’s lightweight design and superb 8-hour battery life.   A special FlipLock feature ensures that the keyboard and touchpad are automatically disabled when Flip TP200’s screen is rotated by more than 180 degrees, and they are enabled again when the screen is flipped back to laptop mode.

Enjoy Flip longer with all-day battery life Transformer Book Flip TP200 is designed from the ground up for on-the-go users, and the up to 8-hour battery life ensures that they can spend more time working or relaxing using any of Flip 200’s modes, and less time searching for power outlets.

Totally beautiful, totally practical Transformer Book Flip TP200’s gorgeous, tactile metal finish stands out from the crowd and will grab admiring looks anywhere. But it doesn’t just look and feel great — the scratch-resistant texture is amazingly practical, too. Two chic colour choices are available —  sophisticated Dark Blue or high-tech Crystal Silver.   The 11.6-inch IPS display on Transformer Book Flip TP200 has wide viewing angles that ensures images never look washed out or lack contrast, even when viewing them from off-centre. This makes Flip TP200 perfect for sharing screen contents with a group of people, in any of Flip T200’s modes. ASUS TruVivid technology eliminates the air gap between the layers of glass in the display panel, reducing reflections and giving clearer, brighter images in bright environments.

AVAILABILITY & PRICING ASUS Transformer Book Flip TP200 is available from independent retailers. Please contact your local ASUS representative for further information.

NOTES TO EDITORS ASUS Global Press Room: http://press.asus.com ASUS South Africa Facebook: https://www.facebook.com/ASUSza/ ASUS South Africa Twitter: https://twitter.com/ASUS_za SPECIFICATIONS ASUS Transformer Book Flip TP200 Processor Dual-core 2.16GHz Intel® Celeron™ N3050 Operating system Windows 10 Display 11.6-inch HD (1366 x 768) with capacitive multi-touch LED-backlit with IPS and ASUS TruVivid Technology Cameras VGA Camera Memory & storage 2GB / 4GB RAM 32GB / 64GB (eMMC) /128GB (SSD) plus 500GB ASUS WebStorage (free for 2 years) Wireless 802.11 a/b/g/n/ac dual-band Wi-Fi Bluetooth 4.1 Connectivity 1x USB 3.1 Gen 1 Type-C 1x USB 3.0 1x USB 2.0 3.5mm audio jack (headphone / mic) Micro-HDMI microSD card reader (SDXC) Internal microphone Battery Li-polymer 38Wh for up to 8 hours Colors Dark Blue or Crystal Silver Size 297 x 201.3 x 18.45mm Weight 1200g

About ASUS ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS Won 4368 Awards in 2015 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 16,000 employees around the globe with a world-class R&D team of 5,200 engineers. Company revenue for 2014 was approximately US$14.5 billion.

Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors. Full specifications are available at http://www.asus.com

Slim and light 13- and 15-inch convertible laptops with the latest 6th-generation Intel Core i7 processors, Windows 10 OS, and USB Type-CKEY POINTS

• 13- and 15-inch convertible laptops with metallic finishes and robust 360-degree hinge that allows users to flip between four different usage modes• Features the latest 6th-generation Intel Core i7 processors and up to NVIDIA GeForce 940M graphics, Windows 10 OS, USB 3.1 Type-C, and 802.11ac Wi-Fi• 55Wh battery provides up to 10 hours of battery life for unrivaled productivityJohannesburg, South Africa — ASUS has announced VivoBook Flip TP301 and TP501, 13.3- and 15.6-inch convertible laptops that allow users to flip instantly between laptop, tablet, tent, and stand modes to suit the task at hand.

The VivoBook Flip Series is powered by the latest 6th-generation Intel® Core™ processors and up to NVIDIA® GeForce® 940M graphics. Running Windows 10, VivoBook Flip features a USB 3.1 Type-C port, 802.11ac Wi-Fi, and up to 10 hours of battery life for unrivalled productivity and entertainment throughout the day. Unmatched versatility in one deviceVivoBook Flip has a robust 360-degree, multi-gear metal hinge that allows users to flip seamlessly and instantly between laptop, tablet, and other modes. Users can enjoy it as a traditional laptop or tablet, go into tent mode to share the screen or conduct presentations, or create their own personal movie theater in stand mode.VivoBook Flip has a sleek, lightweight design with a stylish metallic finish.

The 13-inch VivoBook Flip TP301 is available in two eye-catching colors — Pure Black and Icicle Gold. Next-generation processing and graphics performanceVivoBook Flip is designed for productivity and entertainment, delivering class-leading performance with a 6th-generation Intel Core i7 processor and up to NVIDIA GeForce 940M discrete graphics. Intel’s latest chip is thinner than ever and perfect for slim laptops. The ‘Skylake’ architecture platform delivers a significant performance leap for exceptional productivity and energy-efficiency.

This gives users silky-smooth hardware acceleration for stutter-free media playback, fast image-editing, and high-speed video-processing. Discrete NVIDIA GeForce graphics power gives VivoBook Flip exceptional multimedia performance and lets users enjoy their photos and movies, surf the web, or play games at the highest visual settings. VivoBook Flip TP301 features a 55Wh battery that gives it up to 10 hours of battery life, making it ideal for users who are constantly on the go. VivoBook Flip is available with numerous storage options; users can specify it with up to a 1TB hard disk drive, hybrid storage with a 500GB hard disk and 8GB solid state drive (SSD), or up to a 512GB SSD.

Fast and easy connectivityVivoBook Flip includes the very latest USB Type-C port, which has a revolutionary reversible design for fast, effortless any-way-up connections. USB 3.1 Gen 1 provides blindingly-fast data transfers that are up to ten times (10X) faster than USB 2.0.The latest 802.11ac Wi-Fi delivers strong, stable signals and data transmission speeds three times (3X) that of previous Wi-Fi generations. It’s less prone to interference as well, allowing users to enjoy smooth streaming of high definition movies and videos. Intuitive multi-touch controls with ASUS Smart Gesture technology VivoBook Flip’s 10-point touch display has outstanding touchscreen accuracy and sensitivity, with high-precision touch sensors spaced at 5mm intervals, which is almost half the industry-standard distance of 9mm. The large touchpad found on VivoBook Flip features ASUS Smart Gesture technology, making it even easier to navigate or control applications through intuitive Windows gestures. Smart Gesture supports up to 4-finger gestures in Windows 10, allowing users to easily switch applications, open Cortana or the Action Center simply by tapping or swiping on the touchpad. VivoBook Flip has an ergonomically-designed full-sized backlit keyboard with 1.6mm of key travel for tactile keystrokes. ASUS FlipLock locks the keyboard and touchpad when the screen is flipped in tablet, stand, or tent mode to prevent accidental inputs. Words: 552AVAILABILITY & PRICINGASUS VivoBook Flip Series will be available from May in South Africa from Selected Independent retailers. Please contact your local ASUS representative for further information.

NOTES TO EDITORSASUS Global Press Room: http://press.asus.comASUS South Africa Facebook: https://www.facebook.com/ASUSza/ ASUS South Africa Twitter: https://twitter.com/ASUS_za SPECIFICATIONS ASUS VivoBook Flip (TP301/TP501)Processor Intel® Core™ i3/i5/i7 (‘Skylake’)Intel® Core™ i3-6100/i5-6200/i7-6500 (‘Skylake’) Operating system Windows 10 Display TP301:13.3in, 16:9 aspect, LED-backlit IPS Full HD 1080p LCD13.3in, 16:9 aspect, LED-backlit HD 1366 x 768 LCDTP501:15.6in, 16:9 aspect, LED-backlit TN Full HD 1080p LCD 15.6in, 16:9 aspect, LED-backlit HD 1366 x 768 display Touch panel: capacitive multi-touchGraphics TP301: NVIDIA® GeForce® 920M with 2GB VRAM / Intel® HD520TP501: NVIDIA® GeForce® 940M with 2GB VRAM / Intel® HD520Memory 4GB DDR3L 1600 (upgradable to 8GB)Storage TP301:2.5in 7mm 5400RPM HDD: 500//1TB2.5in 7mm 5400RPM Hybrid HDD: 500GB with 8G SSD2.5in 7mm 128/256/512GB (for pure SSD SKU)TP501:128GB SSD500GB/1TB HDDWireless 802.11ac or 802.11b/g/n Wi-Fi Bluetooth® 4.0Connectivity 1 x USB Type-C2 x USB 3.01 x USB 2.01 x HDMI1 x SDHC card reader1 x combo audio jack1 x volume button1 x power buttonCamera VGA cameraKeyboard & Touchpad Seamless one-piece chiclet keyboardLarge touchpad with Smart Gesture technologyAudio formats 1.6W stereo speakersBattery TP301: 55Wh Lithium-polymer batteryTP501: 45W Prismatic battery (UMA)/65W Prismatic battery (Discrete)Size TP301: 322.7 x 227.1 x 19.9mmTP501: 377.7 x 253 x 22.5mmWeight TP301: 1.5kgTP501: 2.2kg###About ASUSASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS Won 4368 Awards in 2015 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 16,000 employees around the globe with a world-class R&D team of 5,200 engineers. Company revenue for 2014 was approximately US$14.5 billion.