The Direct Marketing Association of Southern Africa’s Assegai Awards remain one of the highlights of the industry's calendar. Held at The POLO ROOM/Inanda Club on Thursday 8 November, the Assegai Awards celebrated all that is creative, smart and ultimately hits the mark of perfection. “The work these agencies and partners have produced over the past 12 months has been of an international standard” says CEO, David Dickens: “Congratulations to all the winners!” The following is a complete list of this year’s Awards winners.  All entries were individually scored by an expert panel of judges and the final scores were audited by an independent auditor.

SectionCategoryEntry NameCompany NameAward

Section A: Media3DA seat at the tableDemographicaBronze

Section A: Media3DGaragista - For Sale AleDukeGold

Section A: Media3DSurvivor Tree EmailGorillaBronze

Section A: Media3DHow OMO used a dirty book to reconnect children with playtime and storytime.Ogilvy Cape TownBronze

Section A: Media3DMARTELL COGNAC VS SINGLE DISTILLERY – “CURIOUS MINDS INFLUENCER DROP”Publicis MachineGold

Section A: MediaDirect Mail: Addressed and Unaddressed CampaignsStay in your Happy PlaceAfrican BankBronze

Section A: MediaDirect Response Mass Media: TV, Print, Out-of-home and RadioShield Be The Next ChampionGorillaBronze

Section A: MediaDirect Response Mass Media: TV, Print, Out-of-home and RadioHuggies - The World’s First Baby MarathonOgilvy JohannesburgBronze

Section A: MediaEmail MarketingSurvivor Tree EmailGorillaBronze

Section A: MediaEmail MarketingNedgroup Medical Aid Scheme "Fittest Fingers First"The Cheese Has MovedBronze

Section A: MediaExperiential MediaJaguar Land Rover Two Icons TourCaptivate Brand ActivationsSilver

Section A: MediaExperiential MediaGuinness Match Made of BlackCaratLeader

Section A: MediaExperiential MediaRussian Bear Vodka #IAMNEXTDensu Aegis NetworkLeader

Section A: MediaExperiential MediaApartheid Museums - Bill of rightsJoe PublicGold

Section A: MediaExperiential MediaCarling Black Label - Soccer Song for ChangeOgilvy Cape TownGold

Section A: MediaExperiential MediaHow OMO used multi-sensory engagement, African fables and dirt to reconnect kids with the world beyond their digital screens.Ogilvy Cape TownGold

Section A: MediaExperiential MediaVOLKSWAGEN FUELS THE WORLD’S LARGEST GAME OF #MARCO#POLOOgilvy Cape TownGold

Section A: MediaExperiential MediaDStv - Halloween SleepoverOgilvy JohannesburgBronze

Section A: MediaExperiential MediaRobertsons Reinvention KitchenThe Hardy BoysBronze

Section A: MediaFace to Face Activations / Field Marketing#ShieldReadyGorillaBronze

Section A: MediaFace to Face Activations / Field MarketingPin Pop Tongue Painter School TourNungu MarketingLeader

Section A: MediaIntegrated Direct Marketing Campaign (R500 000 budget or less)New Balance #BeProteasLevergyGold

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Disney SoloAd ColonyGold

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Heineken UEFA Champions LeagueAd ColonyGold

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Samsung S9Ad ColonyGold

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Iliadin #MimicYourManGorillaGold

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Knorr leave no food behindLiquoriceBronze

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Lucozade Boost Your DriveMindshareBronze

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Royco RewardsMobitainment, ARC South Africa, AsakhaneGold

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)VOLKSWAGEN FUELS THE WORLD’S LARGEST GAME OF #MARCO#POLOOgilvy Cape TownGold

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Cadbury PS – #SayItWithPSOgilvy JohannesburgGold

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)DStv Access – Ringa No MakenzoOgilvy JohannesburgGold

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)DStv - FanalysisOgilvy JohannesburgGold

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Firstwatch WhiskyPlatinum SeedBronze

Section A: MediaMobile SMS, MMSRoyco RewardsMobitainment, ARC South Africa, AsakhaneGold

Section A: MediaMost Effective Use of ContentInvestec InsterviewWunderman SABronze

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsAXE Golden TicketGorillaGold

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsLUX #MoreThanYouCanSee ExperienceGorillaGold

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsThe Avbob Poetry ProjectiLEAD et al, a member of the et al groupSilver

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsThe Mentorship ChallengeiLEAD et al, a member of the et al groupSilver

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsChicken Licken® Double Chick’n Boerie™ Burger DebateJoe Public ConnectBronze

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsBlack - The Future of Entertainment NowJoe Public ConnectBronze

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsLucozade Boost Your DriveMindshareLeader

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsKFC #BlackFriedDayOgilvy JohannesburgGold

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsKFC Dunked BurgersOgilvy JohannesburgGold

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsNeurobianOgilvy JohannesburgGold

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsVodacom RepositioningOgilvy JohannesburgGold

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsMARTELL COGNAC VS SINGLE DISTILLERY – “CURIOUS MINDS INFLUENCER DROP”Publicis MachineGold

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsJägermeister Jäger XTBWA Hunt Lascaris DurbanBronze

Section A: MediaSearch Marketing: SEO and PPCRE/MAX Dynamic Search Ads CampaignJellyFishLeader

Section A: MediaSearch Marketing: SEO and PPCKFC Search Always OnMindshareLeader

Section A: MediaSearch Marketing: SEO and PPCKFC Search Black Fried-DayMindshareSilver

Section A: MediaSearch Marketing: SEO and PPCWesBank dialing down the call centreRogerwilcoLeader

Section A: MediaSearch Marketing: SEO and PPCSatrix - Beating the IndexRogerwilcoGold

Section A: MediaSearch Marketing: SEO and PPCSamara Game ReserveRuby DigitalLeader

Section A: MediaSocial Media (Social Media Platforms)The Avbob Poetry ProjectBRAND et al, a member of the et al groupGold

Section A: MediaSocial Media (Social Media Platforms)The Mentorship ChallengeBRAND et al, a member of the et al groupGold

Section A: MediaSocial Media (Social Media Platforms)The 2017 Absa/City Press Money Makeover ChallengeBrave Group executed by RogueSilver

Section A: MediaSocial Media (Social Media Platforms)Kwesé PlayEOH DigitalLeader

Section A: MediaSocial Media (Social Media Platforms)RAF (Road Accident Fund) Back to SchoolEOH DigitalLeader

Section A: MediaSocial Media (Social Media Platforms)Shield Pressure MomentsGorillaLeader

Section A: MediaSocial Media (Social Media Platforms)Shield - Be The Next ChampionGorillaLeader

Section A: MediaSocial Media (Social Media Platforms)Chicken Licken® Hotwings® Sbu 2.0Joe Public ConnectBronze

Section A: MediaSocial Media (Social Media Platforms)New Balance #BeProteasLevergyGold

Section A: MediaSocial Media (Social Media Platforms)JC Le Roux #ExpressYourselfLiquoriceLeader

Section A: MediaSocial Media (Social Media Platforms)Magnum MaXhosaLiquoriceLeader

Section A: MediaSocial Media (Social Media Platforms)Happy Father’s Day from OMO #FathersDayForAllLiquoriceGold

Section A: MediaSocial Media (Social Media Platforms)#StopDayLightRobberyM&C Saatchi AbelBronze

Section A: MediaSocial Media (Social Media Platforms)KFC “Rolling”: Using trends, timing and tactics to win at the F___ W___ C__Ogilvy Cape TownGold

Section A: MediaSocial Media (Social Media Platforms)Skip – End of Fast FashionOgilvy Cape TownGold

Section A: MediaSocial Media (Social Media Platforms)Nimeu – 12 Week Challenge #NoMakeUpBrideOgilvy JohannesburgLeader

Section A: MediaSocial Media (Social Media Platforms)Pfizer - Life UncensoredOgilvy JohannesburgLeader

Section A: MediaSocial Media (Social Media Platforms)Philips #ShaveToRememberOgilvy JohannesburgLeader

Section A: MediaSocial Media (Social Media Platforms)Vodacom SummerOgilvy JohannesburgLeader

Section A: MediaSocial Media (Social Media Platforms)Cadbury PS – #SayItWithPSOgilvy JohannesburgGold

Section A: MediaSocial Media (Social Media Platforms)DStv - FanalysisOgilvy JohannesburgGold

Section A: MediaSocial Media (Social Media Platforms)DStv - Halloween SleepoverOgilvy JohannesburgGold

Section A: MediaSocial Media (Social Media Platforms)DStv - The Other Host NationOgilvy JohannesburgGold

Section A: MediaSocial Media (Social Media Platforms)Rémy Martin – the luxury Fine Champagne CognacPlatinum SeedLeader

Section A: MediaSocial Media (Social Media Platforms)#COKESCORECHALLENGEPlaymakersSilver

Section A: MediaSocial Media (Social Media Platforms)BUILDERS - “GET YOUR HOUSE IN SHAPE”Publicis MachineLeader

Section A: MediaSocial Media (Social Media Platforms)WesBank - Graduate FinanceSocial CREACHAsLeader

Section A: MediaSocial Media (Social Media Platforms)Jägermeister Enter The WoodsTBWA Hunt Lascaris DurbanBronze

Section A: MediaSocial Media (Social Media Platforms)Jägermeister Ice Cold OppikoppiTBWA Hunt Lascaris DurbanBronze

Section A: MediaSocial Media (Social Media Platforms)Jägermeister Jäger XTBWA Hunt Lascaris DurbanGold

Section A: MediaSocial Media (Social Media Platforms)The Parent Feed by LittleworldWoolworthsLeader

Section A: MediaWebsitesRobertsonsLiquoriceLeader

Section A: MediaWebsitesSouth Africa’s Ultimate JourneyMotor HappyBronze

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing Campaign (R500 000 budget or less)Come to the cloud with usFirewaterBronze

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing Campaign (R500 000 budget or less)Absa Private Banking for Young Professionals – You’ve earned it, now own itMortimer HarveyBronze

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing Campaign (R500 000 budget or less)South Africa’s Ultimate JourneyMotor HappyBronze

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsShield Pressure MomentsGorillaLeader

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsSurf Laundry - School of ShineLiquoriceLeader

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsLucozade Boost Your DriveMindshareSilver

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsRoyco RewardsMobitainment, ARC South Africa, AsakhaneLeader

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsTALK TO NANDO’SNudgeBronze

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsCarling Black Label #NOEXCUSEOgilvy Cape TownGold

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsKFC “Make A Meal Of It” The retail ad that united the globeOgilvy Cape TownGold

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsHuggies - The World’s First Baby MarathonOgilvy JohannesburgLeader

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsPhilips #ShaveToRememberOgilvy JohannesburgSilver

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsThe Avbob Poetry ProjectThe et al groupSilver

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsRobertsons Reinvention KitchenThe Hardy BoysLeader

Section C: Relationship Marketing AwardsCRM ProgrammesRoyco RewardsMobitainment, ARC South Africa, AsakhaneLeader

Section C: Relationship Marketing AwardsCRM ProgrammesTALK TO NANDO’SNudgeGold

Section C: Relationship Marketing AwardsCRM ProgrammesABSA - Youth CampaignTLC Marketing WorldwideBronze

Section C: Relationship Marketing AwardsCRM ProgrammesNedbank GreenbacksTLC Marketing WorldwideSilver

Section C: Relationship Marketing AwardsDatabase and Analytics InnovationTALK TO NANDO’SNudgeLeader

Section C: Relationship Marketing AwardsERM: Employee Relationship MarketingMTN Press PauseActuateLeader

Section C: Relationship Marketing AwardsERM: Employee Relationship MarketingNedgroup Medical Aid Scheme "Fastest Fingers First"The Cheese Has MovedLeader

Section C: Relationship Marketing AwardsLoyalty ProgrammesRoyco RewardsMobitainment, ARC South Africa, AsakhaneLeader

Section D: Craft AwardsArt DirectionBMW X2EOH DigitalLeader

Section D: Craft AwardsArt DirectionBlack - The Future of Entertainment NowJoe Public ConnectGold

Section D: Craft AwardsArt DirectionChicken Licken® Hotwings® Sbu 2.0Joe Public ConnectGold

Section D: Craft AwardsArt DirectionCastle Lite Money Calling – “Unlock it, pour it, sip it, enjoy it, lock it”Ogilvy Cape Town & and Egg Films co-entryLeader

Section D: Craft AwardsArt DirectionRobertsons Reinvention KitchenThe Hardy BoysSilver

Section D: Craft AwardsBranded ContentThe Avbob Poetry ProjectBRAND et al, a member of the et al groupLeader

Section D: Craft AwardsBranded ContentBMW X2EOH DigitalLeader

Section D: Craft AwardsBranded ContentChicken Licken® Double Chick’n Boerie™ Burger DebateJoe Public ConnectGold

Section D: Craft AwardsBranded ContentNew Balance #TrainingDayLevergyLeader

Section D: Craft AwardsBranded ContentMagnum MaXhosaLiquoriceSilver

Section D: Craft AwardsBranded ContentCadbury PS – #SayItWithPSOgilvy JohannesburgSilver

Section D: Craft AwardsBranded ContentHuggies - The World’s First Baby MarathonOgilvy JohannesburgSilver

Section D: Craft AwardsBranded ContentVodacom YouthdayOgilvy JohannesburgSilver

Section D: Craft AwardsBranded ContentRobertsons Reinvention KitchenThe Hardy BoysSilver

Section D: Craft AwardsInnovative SolutionsThe Avbob Poetry ProjectBRAND et al, a member of the et al groupLeader

Section D: Craft AwardsInnovative SolutionsA seat at the tableDemographicaGold

Section D: Craft AwardsInnovative SolutionsGaragista - For Sale AleDukeGold

Section D: Craft AwardsInnovative SolutionsSurvivor Tree EmailGorillaLeader

Section D: Craft AwardsInnovative SolutionsSAB - The ‘Your Business in Lights’ BillboardJoe Public ConnectLeader

Section D: Craft AwardsInnovative SolutionsBlack - The Timeline TakeoverJoe Public ConnectGold

Section D: Craft AwardsInnovative Solutions Black - Boring Pre-Roll AdsJoe Public ConnectGold

Section D: Craft AwardsInnovative SolutionsAudi Q5 Fast TrackLevergyLeader

Section D: Craft AwardsInnovative SolutionsSurf Laundry - School of ShineLiquoriceSilver

Section D: Craft AwardsInnovative SolutionsLucozade Boost Your DriveMindshareBronze

Section D: Craft AwardsInnovative Solutions“Dirt is Good” - Why OMO created a dirt-activated African fable for childrenOgilvy Cape TownLeader

Section D: Craft AwardsInnovative SolutionsCarling Black Label - Soccer Song for ChangeOgilvy Cape TownSilver

Section D: Craft AwardsInnovative SolutionsJägermeister Enter The WoodsTBWA Hunt Lascaris DurbanLeader

Section D: Craft AwardsMost Effective Use of ContentClover Krush Goodness CampaignAmok DigitalGold

Section D: Craft AwardsMost Effective Use of ContentThe Avbob Poetry ProjectBRAND et al, a member of the et al groupLeader

Section D: Craft AwardsMost Effective Use of ContentShield Pressure MomentsGorillaLeader

Section D: Craft AwardsMost Effective Use of ContentAnglo American - A Day at a Modern MineJoe Public ConnectLeader

Section D: Craft AwardsMost Effective Use of ContentKFC “Make A Meal Of It “ Using The Most Contentious Content In Soccer To Sell StreetwiseOgilvy Cape TownSilver

Section D: Craft AwardsMost Effective Use of ContentCadbury PS – #SayItWithPSOgilvy JohannesburgSilver

Section D: Craft AwardsMost Effective Use of ContentHuggies - The World’s First Baby MarathonOgilvy JohannesburgSilver

Section D: Craft AwardsMost Effective Use of ContentInvestec InsterviewWunderman SABronze

Section D: Craft AwardsUse of New TechnologiesA seat at the tableDemographicaSilver

Section D: Craft AwardsUse of New TechnologiesAXE Golden TicketGorillaSilver

Section D: Craft AwardsUse of New TechnologiesSAB - The ‘Your Business in Lights’ BillboardJoe Public ConnectSilver

Section D: Craft AwardsUse of New TechnologiesSAB - The invisible issueJoe Public ConnectSilver

Section D: Craft AwardsUse of New TechnologiesRoyco RewardsMobitainment, ARC South Africa, AsakhaneSilver

Section D: Craft AwardsUse of New TechnologiesJägermeister Enter The WoodsTBWA Hunt Lascaris DurbanSilver

Section D: Craft AwardsUX, Interface and Navigation DesignSurvivor Tree EmailGorillaSilver

Section D: Craft AwardsUX, Interface and Navigation DesignSanlam Reality WebsitePublicis MachineSilver

Section D: Craft AwardsUX, Interface and Navigation DesignJägermeister Enter The WoodsTBWA Hunt Lascaris DurbanSilver

Section E: Special Direct AwardsNPO Direct MarketingOne School at a time - NEVER UNSANITARY PADSJoe PublicGold

Section E: Special Direct AwardsNPO Direct MarketingPOWA The news you need to seeJoe PublicGold

Section E: Special Direct AwardsPublic Benefit Direct Marketing CampaignRoad Accident Fund – #AlwaysRememberMortimer HarveyGold

Section E: Special Direct AwardsStudent Direct Marketing CampaignUJ & DMASA PROJECT – Making Mental Health Matter S.H.EGold

The winners of the much-anticipated Individual and Company Awards were:

Young Direct Marketer of the Year: Clarissa Fleischer from Rogerwilco
Brand of the Year: Black – The Future of entertainment (Joe Public)
Agency of the Year: Joe Public
New Comer Award: Social CREACHAs
Zinthatu Award: Joe Public & Ogilvy
Nkosi Award: Levergy

Thank you for your time and expertise in offering invaluable insight and focus to each entry this year. The Assegai Committee and its’ head, Mr. Warren Moss send their heartfelt thanks.

This year the Assegai Awards received 208 entries across Section A – F containing 40 categories.50 judges with the expertise required to judge all work from the marketing sector, were selected by the DMASA.

We had on average 6 Judges per entry and each entry was judged on:Section A, B, C & E: Strategy (30%), Creativity (30%) and Return on Investment (40%)Section D – Craft Awards: Strategy (30%), Creativity (50%) and Return on Investment (20%)Section F – Individual Awards: An overall score out of 5 View our Assegai Awards 2018 expert Judges here: http://www.assegaiawards.co.za/2018-judging-panel/

The Awards Evening takes place on Thursday, 8 November 2018 at the Polo Room/ Inanda, tickets are available, book yours here: http://www.assegaiawards.co.za/awards-evening/

The DMASA Assegai Integrated Marketing Awards is pleased to announce the 2018 finalists. Visit: http://www.assegaiawards.co.za/2018-award-finalists/  to view our 2018 finalists.

This year Judging took place over three days to ensure that the awards continue to recognise the innovation and creativity of our local marketers.

The announcements are for those campaigns that made it into the top half of all campaigns received. The winners from these campaigns will be announced at our gala evening on Thursday 08 November 2018.

Congratulations to all our finalists.

The Assegai Awards gala evening takes place on Thursday 8 November 2018 at the POLO Room in Inanda, make sure you book your ticket here: http://www.assegaiawards.co.za/awards-evening/ 

There is new excitement around the awards this year, as there have been changes to the website. The judging panel, for the 2018 Assegai Awards has been selected. These individuals have been carefully chosen by the DMASA and have the collective local and international expertise required to judge all work from the marketing sector.  Judging will be held over two days and over 50 judges will be involved. This will ensure consistency and balance while ensuring that no stone is left unturned by the judging panel. The first stage of judging is set to begin on Thursday, 27 September.

The second stage of the judging will take place on Friday, 5 October 2018. The depth and experience of the panel will ensure that the standards of the Assegai Awards remain a priority while allowing for work to be seriously assessed and appraised. 

Deadline for entries for the Awards is Tuesday 25 September 2018.  Guidelines and details for the online entry for the Assegai Awards can be found at www.assegaiawards.co.za or contact This email address is being protected from spambots. You need JavaScript enabled to view it. for more information.

Why Enter? Everyone wants to be part of a winning team An opportunity to attract new business and to network Let your customers know you’ve been considered worthy to be a finalist for an Assegai Award

The DMASA Assegai Integrated Marketing Awards are one of the highlights of the industry’s calendar. The most revered Direct Marketing awards in Africa.

These awards not only recognise and reward campaigns which deliver exceptional return on investment results but also ensure compliance and accountability within the industry.

Entries for 2018 are open for submission and this is the perfect opportunity to showcase those campaigns that pushed boundaries.The deadline for submissions is the 25th September 2018

.Save the Date:  The Assegai Awards Gala Event will be held on Thursday, 8 November 2018 at the POLO Room/Inanda Club - it promises to be a night of celebrating greatness and rewarding innovation, creativity, strategy and return of investment. With VAT at 15%, we’ve kept the entry fees the same.

We look forward to recognising the incredible contribution made by local direct marketing talent this year so get your best work in and enter #Assegais2018

For more information go to www.assegaiawards.co.za  or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. us on Twitter and Facebook for updates.

Key dates to remember: Entry Deadline: 25 September 2018 Judging commences: 27 September 2018 The Assegai Awards Dinner: 8 November 2018

Following a successful launch of the “world’s first” Agency Credentials Award in 2016, the IAS will continue to sponsor the IAS Agency Credentials award category in this year’s Assegai Awards.

The aim of the award is to recognise an agency’s credentials set – written credentials document as well as “Talking Heads” agency show reel - within the various agency discipline types e.g. creative, digital, PR, media and design in South Africa.

According to Johanna McDowell, the CEO of IAS, “This award will not be judged by agency peer groups or journalists”. The panel of judges will be made up of marketers and intermediaries internationally.

“We are encouraging agencies across all disciplines to enter for this award as it will give them an opportunity to showcase their agency to a large number of leading marketers on the judging panel”, says McDowell. She adds that judges will be carefully looking in the entries for those nuggets of information which set one agency apart from the others.

Closing date for entries is midnight Wednesday 30 August.

The IAS Agency Credentials Award falls into Section F. All details can be found on the Assegai Awards website: www.assegaiawards.co.zaThe Assegai Awards are hosted in association with the Direct Marketing Association of South Africa (DMASA). A DMASA Assegai Award is a mark of victory in Direct Marketing excellence.

Johanna McDowell will also be a judge at this year’s awards acknowledging entries that deliver exceptional results.

Since their inception, the Assegai Awards have striven to benchmark the South African Direct Marketing industry, to highlight best-in-class examples and encourage all players in the industry to work towards achieving greatness in their campaigns. The goal remains to keep raising the bar for the whole industry.

-- ENDS --

About the IAS

The IAS (Independent Agency Search and Selection Company) in association with the AAR Group (UK) was founded in South Africa by the Mazole Holdings Group in 2006.

IAS specialises in client/agency relationship management and helping clients find agencies.International associate company AAR Group, was founded more than 35 years ago in the UK and has associates and branches throughout the world.

The Independent Agency Search & Selection Company is committed to the international and local pitch guidelines as defined by both the IPA (Institute of Practitioners in Advertising UK) and the ACA (The Association of Communications Agencies SA).

Mazole Holdings is a South African company owned 51% by Dan Moyane and 49% by Johanna McDowell.

The IAS is a level 2 BEE contributor.

www.agencyselection.co.za