Africa has creative talent to burn. We spoke to African creative leaders about how pan-African showcases like the Loeries, help promote African talent to the world – and why awards like these, inspire brands to be bolder, and do more creative and effective work.

There is a very human voice to African brand communication, as well as a sense of fun. Lesibane Mohale, Group Creative Director of Ogilvy Africa Group, in Ghana, admires the way “humour is weaved into communication messages”. In Africa, “telecommunications brands thrive on humour and simplicity to connect with consumers,” he says.

Many African creatives are driven by a belief that we can tell better stories by taking inspiration from each other, particularly from the unique and diverse creative resources across the continent. Angolan graphic designer Hilma Sassa feels that Africans don't yet fully value their creative industry and its importance in society, making it harder to get noticed, “As a creative, you may have more luck getting noticed beyond your country, and outside the continent, if you share your work on the international stage.”

That sentiment informs the work of the Loeries, the most prestigious creative awards across Africa and the Middle East. “Our mandate is to showcase the best creative work from the continent, of course. But, it’s equally about helping brands find the right creative team to help them realise their business goals,” says Andrew Human, CEO of the Loeries. “Countries such as Brazil and India are great examples of markets that have entered work into international award shows and won by leveraging locally relevant ideas backed by solid local consumer insights,” says Mohale.

“As a continent, we should champion work that feels unapologetically African so that we can showcase to the world what the continent is truly about.”

As Sassa puts it: “I am stimulated by the diversity of work created in Africa, which is deeply inspired by our culture and tradition. That signature makes it unique and different from the things we see out there.” A similar impulse drives Human, who urges more creatives from around the African continent to enter the Loeries. “The Loeries is the only award in Africa that is recognised by the global WARC Report, which makes the Loeries a unique platform for African excellence on the global stage.” Human says the international standing of the Loeries is the result of a commitment to high standards and an independent and objective judging process. “Every year, we host some of the world's top creative leaders to act as jury presidents, coupled with panels of leading experts from throughout the region. Their objectivity and expert insight is part of what makes the Loeries the benchmark.”

“Entrants know that their work is being held to the highest global standards, and it’s a unique opportunity for African creatives to show the world just how good they are.” About  Loeries Africa Middle East:    The Loeries, a non-profit company, is Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry.

As the highest accolade for creativity and innovation across our region, the Loeries promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh  thinking.  Culminating in the biggest creative gathering in Africa and the Middle East, Loeries Creative Week Durban brings together the best innovative minds from our industry for a festival of networking, inspiring minds and recognising great work. Our region's creative economy is world-class and has great potential to grow and to offer employment to our talented youth. The growth occurring throughout Africa and the Middle East is very exciting, and a major focus of the Loeries is to increase the standard of brand communication in the region.

DEADLINE FOR 2019 ENTRIES EXTENDED TO 31 MAY
Major Partners: DStv Media Sales, Gearhouse
Category Partners: AB InBev, Barron, Brand South Africa, Facebook, Gagasi FM, Google, JCDecaux, Nando’s, Tsogo Sun, Vodacom, Woolworths

Additional Partners and Official Suppliers:    AAA School of Advertising, Antalis South Africa, Aon South Africa, Backsberg, BEE Online, First     Source, Fresh RSVP Guest Logistics, Funk Productions, Gallo Images, Grid Worldwide, Hetzner,     Mama Creative, Newsclip, Paygate, Rocketseed, Shared Value Initiative, Shift Social Development,  Vega School, VQI Communications Nigeria

Endorsed by:    Association of Communication and Design, Brand Council South Africa, Commercial Producers     Association, Creative Circle, EXCA, IAB, South African Institute of Architects, IID

Official Media Partners    Between 10and5, Bizcommunity.com, Book of Swag, Brand Communicator Nigeria, Business Insider by Pulse, Campaign Middle East, Film & Event Media, Modern Marketing, The Redzone.

-- ENDS --

Twitter: @loeries    Instagram: Loerieawards    Facebook: The Loeries

Distributed on behalf of the  Loeries  by:    Riana Greenblo Communications Date: May 16, 2019

For more information, interview requests or high-res images, please contact: Riana Greenblo on 011 3256006; 0825675159 or This email address is being protected from spambots. You need JavaScript enabled to view it.

“Education is one of the most powerful instruments for reducing poverty”

“Record attendances at our events are important to show growth and momentum but knowing that we are relevant to the industries that we serve and are also making a difference outside of our business is equally, if not more, important” – this is according to David Ashdown, MD of Spintelligent, leading Cape Town-based trade exhibition and conference organiser and the African office of Clarion Events Ltd, based in the UK.

During 2016, Spintelligent will host 15 events in the energy, infrastructure, mining, agriculture, education and real estate sectors across the African continent. “The company is performing positively against a volatile backdrop after the first half of this year” says David Ashdown, “and we are looking forward to an even busier and equally successful second half of the year, including a number of exciting launch events”.

Reaching out
Projects that the Spintelligent MD is particularly proud of includes an outreach programme at the Golden Valley Basic School that is situated next to the massive Agritech Expo in Chisamba, in Zambia. Some 610 learners and 17 teachers have been reaping the benefits of the Agritech Expo Outreach Programme, from the renovation of school buildings, to a solar power installation and the mechanisation of the schools working farm, from which the profits fund the school. Furthermore, a new school build project in Lubumbashi, DRC, associated to DRC Mining Week, will provide a modern school infrastructure environment for up to 500 junior students.

“Education is one of the most powerful instruments for reducing poverty and inequality and lays a foundation for sustained economic growth, as such we have invested in schooling projects in both Zambia and the DRC. These projects are where the magic happens for us as a business, as we have the opportunity to give back to the communities that support our events. We are committed to these development projects,” says David Ashdown.

Other Spintelligent event highlights from this year so far include:

*  Most recently the DRC Mining Week hosted a record number of more than 1500 visitors in the mining hub of Lubumbashi, more than double compared to last year’s figures. During this conference and expo, the third annual DRC Mining Industry Awards also honoured the leading people and projects in the sector.In May, the 16th edition of African Utility Week, the flagship pan-African power and water platform organised by Spintelligent, took place in Cape Town and gathered a record 6445 attendees from 81 countries, including 27 African nations, as well as 250 exhibitors and 299 conference speakers  while 79 power and water utilities were represented.  

A notable presence at African Utility Week this year was Sierra Leone’s Dr Kandeh Yumkella, UN Under-Secretary-General and Former Special Representative of the Secretary-General and CEO, Sustainable Energy for All (SE4All), who not only delivered an inspired address during the opening day’s keynote session, but also won the Lifetime Achievement category at the African Utility Week Industry Awards. 

*  The Copperbelt Mining Trade Expo and Conference (CBM-TEC) in Kitwe also performed solidly in May with more than 1400 visitors and 100 local and international exhibitions to retain its top position as full mining indoor and outdoor expo and conference experience in the region. High-level speakers included the Hon. Christopher Yaluma, MP, Minister of Mines and Mineral Development in Zambia and the Hon. Margaret Manakatwe, MP, Minister of Commerce, Trade and Industry in Zambia.

*  The Zambian President H.E Edgar Lungu officially opened the third edition of Agritech Expo Zambia which in April attracted a record-breaking attendance of 17 605 visitors, a 50% increase compared to last year. The event is organised in partnership with the Zambia National Farmers Union and has firmly established itself as the leading outdoor agri event in the region.

*  All indications are that the upcoming 10th edition of the SABC Education EduWeek powered by Intel from 29-30 June at the Gallagher Convention Centre in Johannesburg will also reach new attendance and participation levels from thousands of teachers and suppliers to the education industry. The Department of Education has also committed to a five-year partnership with the event.

*  In March, the fifth edition of Career Indaba in Johannesburg attracted 19,381 visitors over two days, up 160 per cent from last year.

Busy second half of 2016
During the second half of the year Spintelligent is hosting well-known and long running flagship events as well as launching new titles. Returning successful events include the East African Power Industry Convention (EAPIC) in September in Nairobi, iPAD Rwanda in Kigali in November and the West African Power Industry Convention (WAPIC) in Lagos in November.

New events that will be launched by Spintelligent include the Kenya Mining Forum in Nairobi in September, the African Real Estate Summit in November in Cape Town and Agribusiness Uganda in Kampala in November.

Publishing
The Spintelligent Publishing division, with market leading titles that include Metering International & Smart Energy, ESI Africa, Mining Review Africa and Mining Elites, has also been growing from strength-to-strength over the last six months.

Says David: “we have had an increase in the frequency of our ESI Africa magazine, our staff complement has grown and we have begun significant work on refining our database and building on our publication digital platforms with a view to continue to grow and align these with the growing trends in digital media.”

Training Academy
The Spintelligent Training Academy is in its second year of operation. According to the Spintelligent MD David Ashdown: “we have already seen a 33% growth in delegate numbers from year one, running public and in-house training courses every month throughout multiple regions. Currently, our most popular topics include; Effective Financial Modelling, Financing Power Projects, Power Purchase Agreements as well as Infrastructure Finance – all relating to current industry challenges. An exciting portfolio development is the leadership and culture change courses that are in demand across the African continent as economies develop from emerging to established market status.”

Website: http://www.spintelligent.com
Twitter: https://twitter.com/spintelligent

Media contact:
Senior Communications Manager:  Annemarie Roodbol
Telephone:  +27 21 700 3558
Mobile:  +27 82 562 7844
Email:  This email address is being protected from spambots. You need JavaScript enabled to view it.