Logistics & Transport

Friday, 13 September 2019 12:35


Written by 
Johan Slabbert, CEO of Butlers POS+ Logic, delivered a keynote address at the 2019 Global Brands Magazine Awards

Butlers POS+ Logic, a Cape Town-based company that specializes in providing integrated Point-of-Sale logistics solutions, received global recognition in front of the greatest brands across the globe for being the “Most Innovative Warehousing & Logistics Solutions Brand” at the 7thannual Global Brands Magazine Awards held at Emperor’s Palace this past Friday evening. 

Each year, more than 8 000 companies from 130 countries are evaluated by the Global Brands Magazine in its quest to identify the best brands in the world. Nominations are accepted for different countries and regions before they are adjudicated by an independent, external research agency. The annual awards ceremony attracts executives of top brands from around the world who gather to receive the coveted award.  This was the first time in the history of the awards that the event took place in Africa.  

“The Global Brands awards have become a benchmark indicator of the world’s leading brands.  The aim of these public accolades are to honour excellence in performance and long-term customer satisfaction. Companies across different sectors are rewarded for performing exceptionally well in various different fields, including finance, education, hospitality, lifestyle, automobiles and technology. They create an awareness about the significance of exceptional service delivery and are rewarded for rising above the rest,” said Shiva Kumar, Director of Global Brands Magazine awards. “Receiving this public recognition in front of the world’s leading brand owners was both an exhilarating and humbling experience,” reports Johan Slabbert, Chief Executive Officer of Butlers POS+ Logic.

Founded in 1997, the company focuses specifically on delivering in-store marketing to the retail environment. “When we started our business 22 years ago, we never would have imaged that we would one day share the stage with some of the world’s biggest and most recognised brands.  Being singled out for developing a cutting-edge and innovative brand in the cutting-edge world of warehousing and logistics is most definitely a dream come true and the result of hard work and commitment by a team of dedicated individuals who are passionate about what we do,” Slabbert says. Point-of-Sale (POS) Logistics is increasingly regarded as a crucial element of a brand owners’ success as it supports their marketing initiatives, increases in-store visibility and is vital to achieving increased sales, brand loyalty and enhancing the customers’ in-store experience with the brand. Butlers POS+ Logic provides logistics solutions to a diverse range of clients, ranging from international brand leaders in sports gear and apparel to pharmaceuticals, cosmetics and perfumes and energy providers. 

“Managing a large variety of different products and campaigns on any given day, is a very difficult and complex operation. It is almost impossible to standardise or automate processes and you cannot afford to have a “one-size-fits-all” approach. As  a result, we see  global brands being bombarded with volatility, uncertainty, complexity and ambiguity within their markets. This causes high levels of stress and anxiety among the marketing team members and business leaders, and is almost always at the cost of creativity and brand authenticity,” Johan warns

Butlers POS+ Logic has proven that partnering with an experienced and committed service provider can radically transform their clients’ businesses and positively impact teams and individuals by relieving them of stress and helping them to proactively create solutions.  “We allows the brand owners the freedom to spend their time and creativity on developing their brand potential to its fullest, whilst we takes care of the brand kinetics,” he explains.  Another key differentiator and arguably one of their biggest value propositions to clients, is Butlers POS+ Logic’s commitment to continuous leadership development within the realms of personal transformation and the development of the authentic and personalized brand.  They have already invested more than 200 hours in leadership coaching and development focused on improving the emotional intelligence of their customer’s key decision makers.   

The company’s successes speak for themselves and prove that their approach works: emotional intelligence factors have improved by  up to 77%;  anxiety experienced in the workplace was reduced by 25%; 82% of the leaders we have worked with, showed a significant reduction in work related stressors.  Expands Johan: “We have also heavily invested in developing our own technology and artificial intelligence (AI) called ZOLAH™ - an app and online portal that allows our customers access the online Butlers POS+ Logic Marketing Material Supply Chain Management Realm.  This technology is the first of its kind in the world and allows us to focus on areas of our customers’ businesses that are often overlooked”. Operational savings achieved for clients are equally impressive:  30% overall saving thanks to real-time stock aging reporting which enabled one client to eliminate unused POS via distribution through different channels or scrapping/recycling; wastage and overspending on point of sale promotional material is reduced from 19% to 4% through Live Campaign Exception Reporting; 25% overall savings in warehousing cost and 94% improvement in POS promotional material velocity into store universe thanks to live visibility of stock; reduced inertia/drag into the market from up to 45 days to less than 7 through reminder communication, live reporting and overall improved efficiencies; improved delivery efficiency to 99% and simultaneously reduced packaging spend from more than 25% to under 10% of distribution through continuous R&D and consultation with client regarding packaging materials used.  

“When you achieve results such as these and receive reports from clients that you have literally transformed their business, you know you are onto something that is changing the market forever!” Johan concludes. 

For more information on Butlers POS+ Logic, visit www.butlersposlogic.com

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