People of Colour (POC) Podcasts, a specialised South African podcast production company that looks to curate and create high quality audio content, has announced today the launch of an exclusive series of podcasts hosted by influential icons within the South African media landscape. 

Of late, podcasts have significantly gained traction over traditional forms of media.  For many who are homebound and physically distancing themselves from the outside world, podcasts have been a new way to connect with one another.  Within our busy lives, podcasts have become an easier way to consume information; bite-sized chunks of news and entertainment available at our fingertips.    

New episodes of the podcasts will premiere during the course of the week starting from Monday, 30th of March, 2020. Founder of POC, comedian/writer, Simmi Areff comments: “I have pioneered a space in the podcasting landscape in South Africa by independently creating high quality digital audio for target audiences.  Podcasts are an exciting new media with many growth opportunities and offer a democratization of voices where traditional media companies are yet to compete”.  

Africa’s 8th best podcast, Lesser Known Somebodies (3rd on the iTunes charts in South Africa), is hilarious and candid as creator and host, Simmi Areff hosts a series of conversations with unearthed South African talents and household names and uncovers the lesser-known stories about them.  The podcast originally launched in 2017 and the latest statistics shows that it is close to achieving 100 000 streams.  The podcast was sold to Primedia for a year, and included its previous catalogue and new monthly episodes. 

Baked The Podcast is a lifestyle based podcast by South African award-winning influencer, savvy entrepreneur and fierce mother, Aisha Baker.  The podcast was launched in January 2020 and has created a significant amount of traction in such short amount of time as Aisha sits down with interesting women working out issues facing millennials. 

Hosted by Kgabo Legora, Son of A Son is a podcast by a father to other fathers about being better men and raising their kids to be great humans.  Simmi created and curated this content and also sold it to Primedia for their 16 Days of Activism for Women and Children campaign.   

In a time when news is so freely available, Pod Off The Press with Ferial Haffajee takes news stories and breaks them down by providing deeper analytical insight and meaningful interviews.  Ferial is Daily Maverick’s Associate Editor.  In her long and storied career, she has been editor-in-chief of both City Press and Mail & Guardian. 

POC Podcasts will continue to expand and add to its library with more unique and engaging content, including experimenting in the non-English podcast market as it is an untapped resource of digital audio. 

POC Podcasts is proudly powered by Blu Blood (www.blublood.com).  “Our business is about connecting people and this format and way of communication is exciting and we’re optimistic about how this will build online communities and get information into the world,” comments Blu Blood MD, Osman Osman. 

The podcasts are available to listen on mainstream podcast platforms including Spotify and Apple Podcasts.  Click here to listen: www.pocpods.com.  

Mondays – Lesser Known Somebodies
Wednesdays – Baked The Podcast
Fridays – Son Of A Son
Sundays – Pod Off The Press 

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