With the Mr. Gay World finals just a few short months away at the end of May, it is all hands on deck to finalise preparations. There is a lot that needs to be done and, as the old saying goes, many hands make light work. Media exposure is a major part of the work ahead, and these days one needs specialists to get everything just right.

As a gay event, the gay media needs to be kept informed of the latest developments. GaySA Radio, Africa’s only online LGBTQ+ radio station, has stepped forward to cover the event and make the content available to these media outlets. Streaming live via its website, GaySA Radio will bring all the interviews and updates daily, with a weekly wrap-up on a Thursday at 15h00 (Central African Time). The weekly broadcast will also be available as a podcast. 

Of course the event reaches far beyond just this niche audience, as it speaks to LGBTQ+ visibility. Exposure in mainstream media is therefore equally important. Red Dot Public Relations has taken the responsibility upon itself to convey the right message to the right audience through their strategic PR planning. Red Dot Public Relations provides excellent PR strategies that will maximize Mr. Gay World’s reach. The very able team is led by Gavin Prins. 

Social media has become an important component of any campaign. Mr. Gay World is no exception. The Social Media Company will be looking after the social media pages and ensuring that users like and follow all the action as it unfolds over the next few months. The Social Media Company was formed a year ago and they are already making a big impression on its clients.  

These three companies will ensure that every moment of the Mr. Gay World 2018 event is covered, keeping you informed and up to date with the latest developments. At the same time, they will also cover all aspects of the Pink Loerie Mardi Gras and Arts Festival, which coincides with Mr. Gay World 2018. They are plowing their resources into this project pro bono, as it will contribute to the #KnysnaRises campaign during #GayMay. Mr. Gay World is excited to work closely with these three partners and thank them for coming to the party. You too can join the party on 25 and 26 May, when the President’s Ball and Finals take place.  

Tickets can be found at www.webtickets.co.za.  

To listen to GaySA Radio, visit www.gaysaradio.co.za. Red Dot Public Relations can be found at http://reddotpr.com and The Social Media Company at http://socialmediacompany.co.za/ For more information, visit www.mrgayworld.com; www.pinkloeriefoundation.com and www.pinkloerie.co.za