06 August 2015

Managing Difficult Stains and Delicate Fabrics

Submitted by: Debora Siyaya

Managing Difficult Stains and Delicate Fabrics Samsung’s new activ dualwash top loader washing machine is tough on difficult stains and gentle on delicate fabrics

JOHANNESBURG, South Africa – 06 August, 2015 – In line with Samsung’s vision to provide innovative solutions that support and enrich consumers’ lives, Samsung’s new activ dualwash washing machine cleans even the most delicate fabrics while effortlessly removing the toughest stains. In the process, this ground breaking top loader saves time and reduces effort by enabling users to complete the entire wash process in one location to make wash days a breeze.

As many home owners will attest, stains are very frustrating. A new blouse, white school shirt, that pair of executive trousers - one slip of the fork, spilled drop of coffee or slide on the grass and it may be ruined forever. The tastiest dishes and most entertaining games can be the cruellest on clothing and cleaning off their marks is almost always a time-consuming process, as faint marks are still left behind to require a second or even third soak, scrub and wash.

Michael McKechnie, Head of Digital Appliances at Samsung, says, “The activ dualwash washing machine was designed by people who understand stubborn stains, the infuriating complications to doing the laundry and the specialist equipment required to achieve the desired results. That is why it has a built-in sink with water jet and a gentle scrubbing board on top of the machine that enables users to painlessly pre-treat clothes before simply lifting the lid to drop the items into the drum below for a spotless wash.”   The simple yet revolutionary one-stop laundry solution, which uses less water than conventional washing machines, drains the water into the main basin below to save even more water.

While the sink is ideal for hand washing delicate items, the activ dualwash’s Diamond Drum is designed to treat clothing with a diligent yet gentle care that far exceeds that of a traditional drum. “Delicate fabrics often tear and shred during a wash cycle as they become entangled and are roughly pulled in every direction. However, the Diamond Drum has smooth, diamond-shaped ridges with small water exit holes that prevent fabrics from becoming trapped and damaged,” says McKechnie.

This remarkable appliance also utilises Samsung’s ground-breaking Wobble technology to thoroughly clean even the most heavily soiled clothes and the lightest of delicates, with its Wobble pulsators generating a multi-directional flow of water around clothing to prevent tangles, twists and knots. This advanced technology works in tandem with the activ dualwash’s Magic Dispenser, which spreads both liquid and powder detergents evenly before the wash cycle starts to negate the need for any specialist detergent.

“Consumers no longer need to worry about stubborn stains. So go ahead and eat that plate of spaghetti Bolognese tonight – and don’t heave a sigh when the kids come home covered in grass stains and mud, because Samsung’s activ dualwash has got all your laundry covered,” concludes McKechnie.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com

For further information, please contact:
Pearl Ndlazi
Jake Griffioen Epic MSL Group
Samsung Electronics South Africa
Tel: 011 784 4790 / 011 549 1647
Cell: 079 021 5006071 671 2052
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