Tuesday, 01 September 2020

Why digital training is increasing globally

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Why digital training is increasing globally

Digital learning is the future. As more organisations utilise technology to make learning and training more convenient for their employees, the shift from classroom to online is well on the rise. Even before COVID-19 swept across the globe and forced organisations to work from home, some businesses started increasing their digital learning and training budgets to keep staff upskilled, engaged and motivated.

The World Economic Forum reports that in 2019, more than $18 billion was invested in language apps, virtual training, video conferencing tools and online learning software, to improve digital training. And since the pandemic erupted, digital training has become even more crucial as organisations quickly realised the key benefits digital learning and training offers employees and stakeholders. These include, 

  • More flexibility
    Employees can learn in their own time, at their own pace with tools they already have. 
  • Increased information retention
    With learning moments presented interactively, learning is more fun and easier to remember than static workbooks and traditional testing strategies. 
  • Less time
    Digital learning means no travelling or all-day learning sessions, which are time-consuming, costly, demanding on staff, and which can, in the short term, reduce productivity.
  • Cost-effective
    Digital learning cuts expenses linked to in-person learning and training such as printing of material, travelling and accommodation costs. Organisations can save money and enjoy the benefits of increased employee productivity ultimately resulting in higher profitability.

“We have seen the increased demands for digital learning and training, and the G&G ADVC solution meets these needs,” said Michael Gullan, Co-Founder and Managing Director of G&G ADVC. “Recognising that people are time-strapped, we’ve introduced learning moments, or Content Capsules™, that can be digested in bite-sized experiences. This empowers employees and stakeholders to personalise their learning opportunities, to decide how much they want to learn at any particular time,” he added.

Although access to Internet services still lacks in many parts of the developing world, the popularity and effectiveness of digital learning and training will continue even after the pandemic is over.

Here are the top trends creating a surge in digital learning and training.

Platforms are easily accessible
It’s crucial for employees to access digital learning and training opportunities easily. Platforms that offer flexible access from any device, at any time, meet the needs of employees with busy schedules. Digital learning considers that individuals learn at different paces and accommodates employees to learn at their own pace.

Interactive content is a must
Informative content is no longer enough. Content has to be interesting and interactive so that employees can have an engaging and better learning experience as they navigate through the material. This interactive content can include quizzes, polls, audio clips and videos.

Learning analytics
While employees and stakeholders navigate digital learning and training platforms, organisations can monitor their progress and engagement across the programme. This will offer valuable insights and allow organisations to evaluate the success of the platform. These insights also inform decisions on how to improve learning opportunities to achieve business outcomes.

Digital learning and training trends are focused on making the experience easier and more valuable for employees and organisations. As technology advances, digital learning will only get better as technology-based learning solutions respond to market needs..

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About G&G Advocacy
G&G Advocacy™ was founded out of the need for organizations to provide smart-working digital solutions to learning and training that are aligned with the way people want to access information, learn, acquire knowledge and develop their skills and feel confident to advocate for their product or service. 

Everything we do stems from that simple idea: if we design a better experience, together we'll get better results. Workplace learning and development doesn't need to be boring. G&G Advocacy™ assists organizations to gain a lead in their sectors by ensuring they deploy key information to develop their staff, learners, advocates, customers, partners, franchises and other external stakeholders with skills and information so they can outperform their competitors and ultimately advocate for the organizations product or service.


PLEASE CONTACT ANNIE HODES ON This email address is being protected from spambots. You need JavaScript enabled to view it. OR 083 325 4445.