Cape Town, South Africa, 22 January 2019 – Principa Decisions, a South African data analytics and software company, and Atura, a software company specialising in instant messaging technology, have announced a partnership that offers the South African credit and collections industry a solution to support originations, customer management and collections via virtual agent chatbots on mobile and desktop devices.

The partnership represents the coming together of two significant components: Principa Decisions’ extensive experience and understanding of the credit and collections industry, and Atura’s industry-leading Artificial Intelligence-based technology solutions.  The partnership is therefore able to offer world-class Artificial Intelligence and data-driven instant messaging solutions specifically aimed at assisting the credit and collection’s industry to improve their customers’ experience and service levels, while decreasing costs associated with originations and collections.

“What made this partnership very appealing “, says Jaco Rossouw, Principa Decisions CEO, “is the great synergies that exist between our business in the form of what we call productised analytics. The key ingredients we were looking for in selecting the right technology partner was a cloud based technology solution and strong analytical capabilities to support a virtual agent conversation.  Atura ticked all the boxes to the above requirements and more”.

Dave Eagle, General Manager of Atura, echoed this sentiment: “We believe that Principa’s industry expertise and relationships, alongside our chat technology, make a powerful combination in the retail credit and collections space. Together we provide a service that benefits both businesses and their customers, and ultimately improves the retail credit industry in South Africa.”

For more information, visit www.principa.co.za or www.atura.ai.

About Principa: Principa Decisions (Pty) Ltd works wonders with data science and serves over 150 companies in Africa, the Middle East and Europe. Principa’s data science solutions assist their customers in providing answers to questions about the past and present, in order to anticipate future outcomes. Our data scientists, developers and consultants work together to develop data analytics products and solutions that derive answers, predictions and recommended actions from large and complex data. The insights derived through data analytics provide the necessary information and knowledge that we use to inform the development of more effective strategies, to increase efficiency and profitability and to limit and/or decrease cost and risk.

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About Atura: Atura is a company owned by Cape Town software firm New Media Labs (NML), which was founded in 2007. The Atura platform is a chat-based Artificial Intelligence customer assistant, built for asset management, insurance and lending industries. The chat platform is designed to significantly reduce the load on call centres via automated adaptive dialogues facilitated by Microsoft LUIS and the Microsoft Bot Framework. Atura has the ability to understand the intent of customer queries which would traditionally either flow through a call centre and/or be executed by financial planners. 

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