23 July 2011

Emthunzini Hats awarded the CANSA Seal of Recognition

Submitted by: MyPressportal Team
Emthunzini hats have been awarded The Cancer Association of South Africa (CANSA) Seal of Recognition (CSOR) symbolizing that their products offer the assurance of protection against the harmful effects of the sun. Their fashionable range of sunhats for men, women and children have been especially tested and verified as meeting the UPF 50+ requirements.
UPF testing involves exposing a fabric to Ultraviolet Radiation (UVR) and measuring how much is transmitted through the sample. Different wavelengths of radiation in the UVR spectrum have different effects on human skin and this is taken into consideration when calculating the UPF rating.

In an effort to reduce the incidence of skin cancer in South Africa, CANSA are acting proactively to help the public protect themselves against skin damage and cancer. The partnership between Emthunzini Hats and CANSA is in keeping with this philosophy.

“We play an important ‘watchdog’ role for South Africans by advocating safety in the sun and looking out for products and partners that help to protect their faces from the invisible damaging UV rays of the sun. UV radiation can be high even on cool and overcast days” says Sue Janse van Rensburg, CANSA’s CEO.

Naturally, wearing an Emthunzini hat is not enough, sunscreen must be applied regularly and if possible UV protection clothing should be worn, particularly with children.

To view the designs of the hats, visit www.sunhats.co.za.

About The Cancer Association of South Africa (CANSA)
CANSA’s purpose is to lead the fight against cancer in South Africa to save lives by offering a unique and integrated service to the public and all people affected by cancer.

As a leading role-player in cancer research, the scientific findings and knowledge gained from our research are used to realign our health programmes as well as focus our watchdog initiatives to the greater benefit of the public. CANSA has more than 330 staff, 12 000 volunteers, 51 offices as well as 12 interim homes countrywide.

For more information, contact CANSA toll-free on 0800 22 66 22 or see www.cansa.org.za).

For more information contact:

• Gilly Ord for Emthunzini Hats on 022 409 2160 or 083 269 5570 or on This email address is being protected from spambots. You need JavaScript enabled to view it.
• Lucy Balona, Head: Marketing and Communication at CANSA via email on This email address is being protected from spambots. You need JavaScript enabled to view it. or tel: 011 616 7662 or cell: 082 459 5230

Read more http://www.mediaweb.co.za/journalist/mnews_j_.asp?id=3806

Published in Health and Medicine