CBD continues to attract a wide range of consumers looking for a more holistic approach to wellness and has become a leading natural alternative to improve one’s health and quality of life. Because CBD helps the body achieve a state of systemic balance, or homeostasis, it targets more with less. As such, it is fast becoming a sensation in the world of healthcare, gaining a lot of public attention in recent years.
Homeostasis refers to any psychological process that takes place within the body in response to a changing external or internal environment. Maintaining a balanced internal environment is crucial for the survival and proper functioning of the human body. However, numerous factors like lifestyle, diet, stress and heat can cause imbalances, leading to inevitable health-related consequences.
According to Sean Willard, Pharmacist and Certified Holistic Cannabis Practitioner, scientific research has found that CBD products, like those from Rethink CBD, helps to promote homeostasis, which is imperative to optimal health. It can also positively impact our common need states when used correctly. “CBD is a unique cannabinoid as it interacts with many other receptors in addition to cannabinoid receptors to produce various positive effects in the body.”
What is a need state?
Willard shares that a need state is something that motivates a consumer to make a purchase. “In its simplest terms, a need state is the primary driver to consumers purchasing a product or solution.”
The four macro needs human beings require are fueling (31%), wellness (23%), connecting (22%) and gratifying (24%). These fundamental needs can be broken down into more specific behaviours, called need states. Need state are the desires to leave a good impression, improve personal appearance and impress peers, friends, colleagues and family members. This need for distinction is prevalent among 18-29-year-old millennials, predominantly in China, South Africa, Turkey and Mexico. It is also said to be higher for males compared to females (54% vs 44%). So what has this got to do with homeostasis and CBD?
Willard notes that before understanding how CBD contributes to a need state, you must know how it brings about homeostasis to the human body. “The three need states CBD influences are pain, mood and sleep. The human body has cannabinoid receptors designed to allow cannabinoids to improve our health and wellbeing, helping to achieve homeostasis. Activities like yoga, a healthy diet, and consciously focusing on mental and physical wellbeing all help bring the body into balance or arrive at a state of homeostasis, as do cannabinoids like CBD.”
“The endocannabinoid system is well-researched and scientifically proven. Therefore, the endocannabinoid system, and adequate intakes of cannabinoids like CBD, could assist with supporting our immune system,” he continues. When homeostasis is achieved, the body works harmoniously - from elements in the blood to multiple organ systems and beyond. As such, we feel great when everything is in balance, and these feelings of positivity, confidence, energy and good mental and physical health positively impacts our need states,” Willard adds.
The basics of CBD Oil
While CBD is derived from the cannabis plant, it differs from the other popular cannabinoid Tetrahydrocannabinol (THC). Unlike CBD, which has shown to have health and wellness benefits, THC is typically used more recreationally due to the euphoric ‘high’ effect it produces. CBD does not give users the ‘high’ THC is known for, but it does put you in a need state.
To set the record straight on what CBD oil is, Willard reminds us that it has no affiliation with cannabis oil. “CBD oil or ‘tincture’ is produced by mixing a CBD extract from a cannabis plant into a base. The oil is then held under the tongue for 60-90 seconds as it provides faster absorption. As such, CBD oil boasts a longer duration of action, which many people prefer.”
Some reported benefits derived from CBD products include relief from chronic pain and inflammation, calming effects and reduced feelings of anxiety, and better sleep. “Releaf Pharmaceuticals, along with Rethink CBD has positioned themselves as the industry’s pioneer in South Africa through the constant and consistent presentation of scientifically backed, accurate information on CBD, its benefits and potential. By using Rethink’s range of CBD products in its correct dosages, you could soon see the benefits in switching to these more natural alternatives,” he concludes.
Rethink CBD - Formulated by Releaf Pharmaceuticals
Releaf Pharmaceuticals is a thought-leading, South African-based, pharmaceutical company in the complementary and alternative medicine (CAM) category. The product-focused brand focuses on creating and sharing scientifically backed, best-in-class products and solutions, which exceed the CAM/SAHPRA requirements within the CAM product categories.
Releaf Pharmaceuticals creates and shares primarily Herbal and Health Supplements that are scientifically backed. Releaf's solutions talk to the needs of a conscious, informed, health-focused community: people who proactively cultivate a healthy lifestyle and believe implicitly in preventative health. In addition, they expect their doctor or pharmacist to offer them trusted alternatives. Their products help you to gain insight into conditions and how to manage them, with world-class alternative health solutions