Danone and Disney partner to combine fun with nutrition. 

A winning partnership …

Danone, the global leader in the yoghurt industry and Disney are launching a new range of yoghurts. This exclusive range features the popular Disney Frozen and Spider-Man characters and aims to promote healthy dietary habits to children by combining fun and good nutrition in one tasty product. 

The power of YOGHURT

As a parent, we always look for something that is convenient to serve, tasty for kids with the added bonus of being packed with healthy benefits, then yoghurt is the perfect solution! 

Yoghurt is a unique food, because it’s made with a combination of milk and live cultures. It has been proven that these live cultures assist in creating a healthy gut and a better digestive environment. In addition to calcium and protein, naturally coming from milk, we have boosted the Danone Disney range with a source of Vitamins B12 and D, essential nutrients needed by growing children every day. The  South African Food Based Dietary Guidelines recognises dairy products as being an essential part of a balanced diet and recommends  that milk, maas or yoghurt should be eaten every day. 

“Yoghurt is an ideal snack option.  Every kilojoule is packed with nutrients that are needed by your body every day. In addition to that, Danone Disney yoghurt contains no artificial sweeteners or colourants that makes this product even more appealing!” says Marlinie Kotiah, Science and Health Manager at Danone.  

The perfect solution to feed your kids: combine FUN & HEALTH!

Danone and Disney have the same objective of focusing and influencing kids’ healthy dietary habits. “We all know that sometimes kids can be fussy eaters, but we believe that when good and tasty food becomes fun, the issue is solved” says Julieah Muthama, Marketing Director of Danone. The Danone Disney range is the perfect business case proving how companies can come up with innovative ways to reinvent their product offering and contribute to the health of their consumers. 

Danone, committed to health!

With its mission “to bring health through food to as many people as possible”, Danone, the yoghurt leader worldwide, brings over 100 years of expertise to each of its products. Danone Disney range is making use of this experience to delight the whole family. Danone Disney yoghurt is the ideal smart snack to include in your kid’s daily balanced diet. 

What makes the Danone Disney range special?

• NO artificial sweeteners
• NO artificial colours
• Source of Vitamins D and B12
• 2 flavours loved by children: Strawberry and Mixed Fruit
• Encourages dairy intake every day

From October 2016, Danone Disney yoghurt is offering:

• 4 pack strawberry smooth (Disney Frozen & Spider-Man) @ R15.99
• 4 pack mixed fruit smooth (Disney Frozen & Spider-Man) @ R15.99
• 8 pack strawberry & mixed fruit ( Disney Frozen & Spider-Man)@ R29.99
• 6 pack Granadilla, Strawberry & Apricot (Disney Frozen & Spider-Man)@ R19.99
• 6 pack Pineapple, Strawberry & Cream Soda (Disney Frozen & Spider-Man)@ R19.99 

MORE ABOUT…

More About DANONE Group

With its mission to bring health through food to as many people as possible, Danone is a world leading company in Fresh Dairy Products. Present in over 140 markets, with more than half in emerging countries, Danone aims to create shared value for all its stakeholders: its 100,000 employees, consumers, customers, suppliers and shareholders. 

More About DANONE Yoghurt history

Danone was founded by Isaac Carasso in Barcelona in 1919. To treat the many local children suffering from intestinal disorders, he introduced yogurt —a product widely recognized for its health benefits in the Balkans, yet unknown in Spain at the time. Doctors in Barcelona prescribed yoghurt for their patients because they were aware of research into lactic ferments by Nobel laureate and Pasteur Institute director Elie Metchnikoff. Clearly Danone was committed to healthy eating from the very start! Isaac named the new brand after his son Daniel, whose nickname in Catalan was “Danon”. Ten years later, Daniel himself rolled out the brand in France. To win over consumers, he emphasized health benefits but also worked hard to ensure that Danone yoghurt tasted better than rival brands. 

More about DANONE Southern Africa’s evolution:

Danone entered the South African market in 1998 through a joint-venture created with Clover SA in the yoghurt category. In 2010, Danone acquired 100% of Danone-Clover yoghurt joint-venture and Danone Southern Africa was born. During the 17 years that Danone has been in operation in Southern Africa, consumer preference for our products has propelled Danone to the number one position in the market. Danone Southern Africa’s brand portfolio features brands like NutriDay, Ultra Mel, Yogi Sip, Inkomazi, DanUp and Activia. 

More about Live Cultures

The words "live and active cultures" refer to the living organisms, Lactobacillus bulgaricus and Streptococcus thermophilus, which convert pasteurized milk to yogurt during fermentation. Note that the milk is pasteurized before culturing to remove any harmful bacteria. 

More about Yoghurt and Lactose intolerance:

All yogurts are made from milk fermented by two lactic cultures: Streptococcus thermophilus and Lactobacillus bulgaricus. Interesting fact: these strains secrete an enzyme called beta-galactosidase that allows them to pre-digest part of the lactose (the sugar in milk). This is why, generally, people with lactose intolerance can easily digest yogurt. 

More about Yoghurt benefit:bwww.danone.co.za 

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