Tuesday, 28 September 2021

Global music stars relaunch Pandora ME for the creative next generation

Written by
Global music stars relaunch Pandora ME for the creative next generation

Tapping into the power of the Gen Z’s energy, the new Pandora ME collection aims to inspire self-expression and personal style while creating a sense of belonging.

Pandora has joined forces with inspiring artists Addison Rae, Charli XCX, Donte Colley, Beabadoobee and Cecilia Cantarano to relaunch its Pandora ME collection, empowering everyone to be who they want to be. The artist collective of beautifully individual people, who are connected by creativity and music, reflects the Gen Z fans’ desire for personalization but also a sense of belonging.

Rebooted and refreshed, Pandora ME is a collection for creators everywhere. Inspired by the world of music and online culture, the campaign features an exclusive track, SWEAT, from artist Charli XCX, which celebrates individuality.

Addison’s styled edit showcases her transformative and DIY style, reflecting her power to defy conventions. A master of reinvention through sound and style, Charli XCX’s edit is as eclectic as it is exciting. Cecilia’s freestyling approach, with layered rings and a music note mini dangle charm, represents her love of dance and music and living to the beat of her own tune.

Donte’s look shows off his ‘more is always more’ styling mantra – reflecting his unstoppable force of optimism and joy through dance. And Beabodoobee’s edit reflects her values and beliefs, as she experiments with word links – allowing her to literally wear her heart on her bracelet and express the facets of her personality.

The world’s biggest jewellery brand has relaunched the collection giving it an all-new attitude – breaking the rules, defying expectations, and wearing things your way. Personalisation is at the heart of this collection, with multiple styling accents, and with a nod to the Gen Z’s fearless and outspoken voices, it encourages the wearer to amplify their own unique style. From chunky link chain bracelets and necklaces, mono hoop earrings and stackable rings to word links and mini dangles full of symbolism, the Pandora ME range is hand finished, with pieces that include mix and match metals in sterling silver, 14k rose-gold and ruthenium- plated unique metal blends, freshwater cultured pearls and vibrant enamels. 

Pandora ME is available in-store and online at pandora.net from 30 September 2021.

Press Room PR

public relations & press office specialists As PR pros, we’re the storytellers – sharing client stories to reveal their true “why”! We build fashion brands from the ground up, seeding their beautiful product in all the right places, connecting with all the right influencers, media and celebs. Through consistent innovation, Press Room has grown to be one of the top full-service lifestyle PR Agency and Press Offices in the Country!