A driving force in automotive design—BMW presents its watch collection for Spring/Summer 2021 with a sporting spirit and visionary approach. Known for its racing heritage, the brand draws inspiration from its commitment to performance and distinctive detailing to introduce watches that are versatile companions for every day. With the timeless BMW logo, the cases play with aerodynamic forms and visually dynamic features, modeled after the brand’s most recognizable sports cars and shaped to perfection. Altogether, these statement-making watches are a fusion of joy, performance and passion.
Joy, Performance, and Passion
SILICONE STRAPS // M MOTORSPORT
Sport straps are highlighted in a new way quite literally through the use of neon yellow, reminiscent of the headlights from the BMW GT class of cars. The straps feature new debossed logo treatments, paired with fresh dials, with blue and red accents taking inspiration from the spirit flag layout seen as a decal on M Motorsport racing cars.
KIDNEY GRILL // BMW COLLECTION
This design incorporates the BMW kidney grill design on the dial-highlighting the brand's iconic automotive elements. The watch’s high-end precision components also echo the premium materials used in the interior of the luxurious and sporty BMW. The supple leather strap mimics the leather seats and door panels in the car. The tachymeter bezel and chronograph speaks to the time-telling elements when tracking speed.
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