Thursday, 12 November 2020

Pandora's Timeless Collection Comes to Life in an Animated Universe, Worn by Celebrity Friends

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Pandora's Timeless Collection Comes to Life in an Animated Universe, Worn by Celebrity Friends

Pandora is on a mission to spread love and holiday spirit with its first animated short film:‘One Lovely Day’

See Pandora’s celebrity friends Millie Bobby Brown, Halima Aden, Georgia May Jagger, and more as you have never seen them before.

In collaboration with renowned animation studio, Andy Baker Studios, Pandora is revealing a mixed media short film named ‘One Lovely Day,’ to help spread holiday spirit and love. In a time when togetherness is needed more than ever, Pandora has brought together Millie Bobby Brown, Coco & Breezy and the Pandora Muses – Nathalie Emmanuel, Halima Aden, Georgia May Jagger, Larsen Thompson, Tasya Van Ree and Margaret Zhang – in a new colourful, virtual world. 

United in their mission to spread holiday spirit, love and the joy of gifting, Pandora’s celebrity ambassadors have been transformed into their animated selves for the first time – celebrating their unique personalities and style. Passing through Los Angeles, New York, London, Australia and Shanghai in their giftbox sleigh, they will connect with Pandora fans acrossthe globe. The short film blends real life footage with animated elements to bring together Pandora’s ambassadors for the first time, despite not being able to do so physically. ‘One Lovely Day’ reminds us of the importance of coming together over the holiday season: be it physically, virtually, or even in animated form.

“Pandora is all about cherishing memories, and seeing myself as a cartoon for the first time is definitely a memory I will keep with me. It’s  so  fun!”, says Halima Aden.

Pandora partnered with Andy Baker to create a rich, animated portrayal of a joyful holiday universe, vividly showcasing the characters and their purpose. Andy Baker says: “While creating the ‘One Lovely Day’ animation, it was incredibly important to make sure we captured the unique personality of each character, showing off their quirks and personality that make them so iconic, while also conveying the message of unity which is much needed at this time.”  

Also animated within the film is the recently launched Pandora Timeless collection. The celebrities are each wearing pieces from the sparkling new jewellery collection, which embodies effortless elegance, offering modern interpretations of timeless classics. Carla Liuni, Chief Marketing Director at Pandora comments: “We know this holiday season may be unusual, with some families unable to be together. So, we wanted to highlight that, regardless of where you are in the world, you can still celebrate with the ones you love and show them how much you care. The aim of this feel-good animation is to share this sentiment in a really fun and engaging way.”

Pandora invites you to join the celebrities on their journey in ‘One Lovely day’ and celebrate this special time of year, no matter where you are. 

Watch the full video here.