18 September 2020

Six reasons to choose AXOR!

Submitted by: Bronwyn
Six reasons to choose AXOR!

Form, function and sustainability come together in perfect unison

Over the last 25 years, AXOR has carved out a space in the design history books as a brand that creates new benchmarks in form and function. Their range of around 2,000 products are each finely crafted, with no detail left untouched. And over time, AXOR has come to embody the creative spirit infused by the world-class designers who contribute their vision. Here are six reasons discerning people continue to choose AXOR’s products to enhance their lives.

1. Design Diversity
AXOR works with a host of internationally renowned designers and architects, each of whom adds a personal touch to the products they shape with their imagination and flair. And the passion shines through in every detail with AXOR’s extensive variety of styles. The renowned artists that have contributed to the AXOR aesthetic include Philippe Starck, Antonio Citterio, Jean-Marie Massaud, Patricia Urquiola and Barber & Osgerby. Their designs range from the exquisitely minimalist to the avantgarde and are simultaneously innovative and timeless.

2. Individualisation
Everyone is different. And AXOR allows users to highlight their own individuality through the products they choose – even more-so through the exclusive AXOR FinishPlus range and AXOR Signature services. With more individualisation options to choose from, these proudly AXOR innovations are meeting the increasing customer demands for more personalised bathroom products, making every AXOR choice one-of-a-kind.

3. Made in Germany
German design and manufacturing are synonymous with precision. Every product made in AXOR’s Schiltach plant in Germany embodies the principles of excellence associated with German engineering quality. The deep commitment to excellence is apparent in every detail and grounded in more than 118 years of experience within the Hansgrohe Group. AXOR continues to pioneer in innovative manufacturing technologies, including the newest generation diamonding machine for the ultra-precise milling of surfaces for the AXOR Edge collection.

4. Worldwide Presence
As part of the Hansgrohe Group, which has 33 subsidiaries and 22 sales offices, AXOR has established a global footprint, delivering its unique products to more than 140 countries. AXOR mixers, showers and kitchen mixers can be found in the most prestigious residences, hotels and restaurants around the world. And international architects, planners and builders everywhere trust AXOR product quality and consultation with in-house experts.

5. Understanding Sustainability
In a world in need of healing and conservation of precious natural resources, AXOR is ever conscious of the impact their products have on the environment. From water-saving innovation and eco-conscious production materials to durability in design, functionality and quality, AXOR products are responsibly created with the future in mind.

International Design Award Winner
The global recognition AXOR has received is testimony to the innovation in design that is present in every product. Being recognised by independent, internationally renowned industry experts inspires the team at AXOR to keep creating top-quality product design. Among others, AXOR’s awards include:

  • Red Dot Best of Best for AXOR Edge
  • Iconic Award for AXOR MyEdition
  • iF Design Award in Gold for AXOR Uno
  • Green Design Award for AXOR Starck Organic

AXOR. Form follows perfection!
*Please note: This is the AXOR global website and not all featured products are available in South Africa. Please visit your nearest retailer to find out more about the AXOR range that is available locally.

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Issued By: The Lime Envelope
On Behalf Of: AXOR
For Media Information: Bronwyn Levy
Telephone: 011 467 9233/ 0760781723
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

About AXOR
AXOR develops, constructs and produces taps, showerheads and accessories for luxurious bathrooms and kitchens to perfection. At the highest aesthetic and technological levels, avantgarde, one-of-a-kind pieces and collections are created. Some of them are considered classics of bathroom design to this day. Collectively they embody the claim “Form Follows Perfection”: not ending the developmental process until nothing more can be added or removed. Pace-setting design objects have been developed with this recipe for more than twenty years with world-renowned designers, among them Philippe Starck, Antonio Citterio, Jean-Marie Massaud and Patricia Urquiola. AXOR is a brand of the Hansgrohe Group.