Rookie USA is known for its charitable footprint and this year proved no different as the brand actively donated 1000 masks and 200 backpacks to Afrika Tikkun, in the spirit of Mandela Month. With its focus on youth empowerment, Afrika Tikkun provides health, education, and social services and support to the members of its programme.

Due to the current social shift and the impacts thereof as a result of the COVID-19 pandemic, Rookie USA provided merchandise that are deemed essential both now and in future. Each backpack contained stationery and essentials needed for school application and attendance. In addition to the backpacks, the brand donated 1000 face masks that were custom produced based on two winning face mask designs from a Rookie USA competition that ran earlier this year. The bulk donation was divided between two facilities that fall under Afrika Tikkun’s umbrella, one being the Dieploot Centre – known as Wings of Life- and the other being the Phuthaditjaba Centre in Alexandra.

“As a company whose products appeal mostly to the youth market, we are privileged to be part of Afrika Tikkun’s initiatives. The relationship between Rookie USA and Afrika Tikkun has been built and maintained for quite some time. We hold each donation and the significance of it, close to our hearts. There is no better feeling than impacting young people’s lives” - Rookie USA’s Brand and Marketing Manager, Lee-Anne McKenzie

About Rookie USA
Rookie USA is a kids-only, multi-branded premium retail destination, now in South Africa. It is a retail experience focused on kids from the ages of 0-20 years old ranging from apparel to accessories and footwear. Rookie USA offers consumers a collection of iconic brands including Converse, Nike, Jordan, Hurley and Levis to provide a complete head-to-toe kid's experience.

Check out Rookie USA’s website www.rookieusa.co.za and Instagram page @Rookieusa.za. #RookieZA

For additional information and queries:
Styling Concepts
Chiara Osman
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