Online marketing consultant Derrick Markotter has created a short e-course which explains some simple methods that any business can use to develop their relationship with their existing customers.

"Many business owners simply don't have the time to build an effective customer retention system", says Markotter. "They know how important it is to develop a relationship with their customers, but much of their time is spent dealing with day-to-day issues."

Simple and inexpensive Internet technology allows businesses to automate the process of staying in touch with their existing customers in a consistent manner.

Having a system in place to consistently communicate with your customers is the key to building loyalty and trust. You can use the system to educate your customers about your business, advise them of new products and services and inform them about special events and sales.

Derrick Markotter is an entrepreneur and online marketing consultant. He works with local business owners to develop marketing systems that help them grow their business. His e-course is available at his website, http://IdealMedia.co.za/ecourse.