Tuesday, 16 March 2021

DUO wins African Tech PR Agency of the Year at MEA Business Awards

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Cape Town, 16 March 2021: DUO Marketing and Communications, a specialist provider of PR and digital marketing services to technology companies in Africa, has been selected as the best African Tech PR Agency for 2020 at the MEA Business Awards.

“What an extraordinary accomplishment for our business in an unpredictable year when no one actually knew whether we would make it or not. We are incredibly honoured to have survived 2020 but the cherry on the top was being nominated for this prestigious award by our clients,” said Judith Middleton, CEO at DUO.

Key highlights in 2020 for DUO Marketing + Communications include a 94% retainer client retention rate, a 40% increase in upselling to our existing clients as they switched on more digital solutions and a 35% increase in new business opportunities.

What brought the most relief was the fact that we had no retrenchments or salary reductions across the business. People are what make our business exceptional and we made sure we were investing in and protecting our core staff with regular check-ins and a bi weekly management training workshop for all staff to learn and grow but also to authentically express their fears and concerns. The process really unified the team and we have now made it a permanent fixture as the process helped us navigate a lot more than just the short term runway. It really has set us up as a winning team, clear on our purpose, aligned in our values and committed to our next objectives.

“Remote working fortunately has had a really positive outcome for our business in that we are now enjoying the benefits of really skilled consultants from across the world including London and Amsterdam,” said Middleton.

Founded in 2004, DUO has a 17-year track record as a niche PR and digital marketing agency that specialises in servicing B2B tech brands in sub-Saharan Africa. The company represents growing South African tech companies who are ready to scale into other African countries. “This is our sweet spot and Africa remains a great opportunity for so many of our tech companies. Our goal is to partner with them to make this a reality,” added Middleton.

"2020 marks the fifth year that MEA Markets Magazine has hosted the MEA Business Awards. 2020 has also been one of the most challenging years the region has faced, with little in the way of precedence to guide solutions. In the circumstances businesses of all sizes found themselves in, this vast region’s entrepreneurial spirit took hold, acting as a guiding light when other options were lacking. It is with this in mind that we organised the 2020 awards. While it has been a difficult 12 months, all of those recognised have managed to succeed in a time where success has an almost unachievable goal. I hope you all have a fantastic 2021 ahead,” said Awards Coordinator Katherine Benton.

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DUO Marketing + Communications

DUO Marketing + Communications was founded in 2004 by Judith Middleton.
Formerly the Marketing Director for the Cape Information Technology Initiative (CITI) and member of the founding team that conceptualised and built Cape Town’s first tech incubator, Bandwidth Barn, Judith subsequently became a Director of CITI and Calling the Cape (now BPeSA) and also a member of the Board of Advisors to the Cape Manufacturing Advisory Committee.

“I really want to make a difference to tech companies who don’t necessarily have all the skills in house but demand excellence from their brand elevation budgets.”

DUO specialises in servicing B2B tech brands in sub-Saharan Africa (South Africa, Nigeria and Kenya). What makes DUO unique is our robust team of professionals, all of whom have experience with technology companies, from SMEs built from the ground up by local entrepreneurs to NASDAQ-listed giants. We provide a three-man team (Strategist, Account Manager and Writer) to each client to ensure the highest delivery and true return on investment.

  • We are BEE level 4 and 100% female owned
  • We are proud of being certified Green and environmentally conscious
  • We are an invited member of the Plexus Group

Our vision is to give tech innovators a voice. Our strength lies in our ability to translate technology value into tangible business value and then harvest these outputs in the media and other relevant digital platforms for optimum brand exposure.

Contact details

DUO Marketing + Communications

Judith Middleton
This email address is being protected from spambots. You need JavaScript enabled to view it.
082 889 5301