26 October 2020 - Through-the-line agency Think Creative Africa has been appointed by RMA to launch their consumer education campaign. Following a two-way pitch, the agency will be implementing the initiative to drive Financial literacy among South Africans.

Mukondi Kgomo, co-founder and Managing Director of Think Creative Africa, explains that they are thrilled to be working with a brand that resonates deeply with their own core values. “It is an honour to be partnering with RMA in their CSI initiative to drive Financial literacy among South Africans. The objective of the strategy, content and the communication is to effectively resonate with consumers and also create a behavioural shift. The campaign is set to make an impact through social education, something we are passionate about.”

Founded by Mukondi Kgomo and Nkgabiseng Motau in March 2016, Think Creative Africa has been on a winning trajectory. The agency’s work success reads like the ultimate agency wishlist with clients such as DStv, AMKA, Diageo, Yalu and Engen, to name a few.

It is little wonder that the agency has been shortlisted for Financial Mail Adfocus Small Agency of the Year, the results of which will be announced at the end of November 2020. All of these accomplishments have been on the backbone of Kgomo and Motau’s individual successes whilst working at other agencies. Heeding the call to scratch the entrepreneurial itch has paved the way for even more achievements.

Their personal projects that include volunteering and mentorship have also had an enormous influence on how they approach entrepreneurship, running a business and developing solid relationships. It’s their foundation for personal growth and the foundation for growing brands through impactful work.

“The aim has always been to create great campaigns through an African perspective, with creativity that empowers and shifts collective thinking to influence social change. Having RMA as a client ensures that we can continue to think wide, think big and think impact,” declares Think Creative Africa Co-Founder and Chief Creative Officer Motau.

RMA spokesperson Gracious Bambisa adds, “Think Creative Africa was the obvious choice for the campaign. They have a deep and immediate understanding of the audience and their passion for creating change coupled to their enthusiasm for excellence is contagious. From the perspective of RMA’s CSI, education and empowerment initiative, the Think Creative Africa team is perfectly aligned.”

About Think Creative Africa

Think Creative Africa is an independent, black female-owned, through-the-line advertising agency that was crowned Financial Mail Adfocus New Agency of the Year in its second year of operation and Small Agency of the Year finalist in 2019. It combines truly African creativity and data-led insights to generate ideas that solve business problems and impact society.

More about Mukondi Kgomo

Kgomo has won numerous local and international advertising awards and serves as a recurring judge for Creative Circle, Loeries, Pendorings and Cannes Young Lions. She was recognised in the 2020 M&G Young 200 South Africans under the category of media. She offers her time as a mentor for The One Club Creative Bootcamp and the Loeries Open Chair organization. Whilst she is known for having created some of South Africa’s most loved ads including Coca-Cola’s Bobby commercial, which became best practice in over 90 countries, she regards her finest achievement as the impact she makes on society through projects like The Feel Party, which she co-founded to bring awareness to breast cancer. Kgomo’s charity work spans over ten years, from raising funds for school kids, volunteering at a hospice and donating to various charities. She has presented on topics such as entrepreneurship, being a woman in business and the creative industry and has been featured by Destiny Magazine, Radio 702, Kyk Net and Bizcommunity.

More about Nkgabiseng Motau

Nkgabiseng Motau holds a bachelor's degree in creative brand communication from the Vega School of Brand Innovation. During her time there, she was awarded a gold Pendoring for the branding of the Nelson Mandela Children's Hospital amongst other accolades. Nkgabiseng began her career at Ogilvy & Mather Johannesburg working on some of South Africa's most loved brands including DStv, Cell C and Cadbury’s. During her time at FCB Africa she worked on Old Mutual, Wimpy as well as Coca-Cola for which she was awarded a Gold Loerie in the category of Effective Creativity. She gives back to the industry in the form of board membership in Creative Circle and The Loeries Committee as well as mentorship through The One Club Creative Bootcamp and The Loeries Open Chair. Through Think Creative Africa, she is pursuing a commercially viable business that puts society first.

For more information, visit www.thinkcreativeafrica.co.za. Follow on Instagram.

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