02 May 2012

Market yourself online with Internet Marketing

Submitted by: Emma

GetSmarter, South Africa’s leading online education company, and the University of Cape Town are pleased to announce that the hugely popular University of Cape Town Internet Marketing course will be presented again in July 2012. The 10-week part-time course is presented entirely online through GetSmarter’s innovative internet training platform. 

Over 6 million South Africans are connected to the internet. They represent so the affluent sectors of society, and are therefore often the best people for marketers to target. However, marketers trained in traditional media are missing out because they don’t know how to approach online marketing.

In today’s world, a company must communicate to customers in the online sphere – or risk being overlooked and ousted by more web-savvy businesses. The highly practical UCT Internet Marketing course teaches every aspect of marketing a company, service or product online – from creating a website and running an email marketing campaign to using social and mobile media to engage with customers.

The University of Cape Town Internet Marketing course is aimed at anybody who wants to shift their company’s marketing up a gear and tap into the lucrative online advertising space. It is especially beneficial for marketing professionals trained in traditional methods of marketing, and for anybody who is involved in the marketing function and wants to have a better understanding of the online space, including entrepreneurs and business owners.

The course is unique in that it shows students how to implement the various tactics and strategies practically through assignments and exercises. For example, the email marketing module will require students to send an actual email campaign, while the website design module will give students the hands-on tools to build and launch their websites immediately.
GetSmarter’s advanced and user-friendly learning model provides students with a personal and professional educational experience.

Students work through the course material together and receive continuous academic and administrative assistance throughout the course. Each of the 10 modules includes course notes, discussion forums where students interact with one another, an interactive quiz and video lectures to make the course material more engaging. Some of the topics covered in the course include email marketing, designing a website, online advertising and search engine optimisation.

GetSmarter is a high-touch online education company that works together with top universities and industry experts to present professional short courses throughout South Africa. It has trained over 10,000 students in the past four years, in such diverse topics as labour law, digital photography and business management – all from the comfort of the students’ homes or offices.

The University of Cape Town is one of Africa’s leading university institutions. The University of Cape Town Internet Marketing course is run together with the Management Studies Department of the Faculty of commerce. GetSmarter and the University of Cape Town work together with only the best industry experts to provide professional and exceptional support. The convener for this course is Mika Stuttaford, a business owner in the digital marketing industry.

The course starts on 16 July 2012, and registrations close on 6 July 2012. Please contact Amy-Jane on  021 4477565 or This email address is being protected from spambots. You need JavaScript enabled to view it. for more information. For more information on our business, finance and lifestyle courses, go to www.getsmarter.co.za.