We are proud to announce the Launch of the New yTraining Website.

yTraining is a Division of yMarketing Digital Marketing (Pty) Ltd, where we believe in empowering our delegates to take control, empowering them by sharing tried and tested techniques to ensure success.

All our marketing techniques have been tried and tested within our own Digital Marketing Agency. To ensure that we teach credible information.We teach our courses in a methodology that we trust! We do this by means of a Lecture & Coaching combination.

We bring practical knowledge to digital marketing, to us it's not just paper, video's, quizzes, test and then on your way.  We work with you in online and interactive training to ensure you understand how to implement and change all your requirements in Wordpress, Digital Marketing and Search Engine Optimisation. We teach in mentorship and coaching methodologies to ensure all our students can effectively execute control of their brand.

What do our courses consist of? See down below for the outline's of our course content.

To Book with us please email us on This email address is being protected from spambots. You need JavaScript enabled to view it. and use our 30% off coupon on checkout YTRAINING30

Wordpress Course Outline:- (Click Here to preview online)

Getting Started, Website Hosting + Installation and Upgrades
Installing WordPress within five minutes
Configuring your WordPress site
The WordPress Dashboard
General settings
Discussion/Comment settings
Permalink settings
Reading settings
Writing settings
Creating content: Posts & Pages
How to create a Page
Managing Links
Managing WordPress Tags
Managing your WordPress Media Library
Updating your WordPress Profile
Creating a blog Post
Managing Posts
Managing comments
Using analytics to deliver accountability and insight
Installing and activating a Free WordPress Theme
Working with WordPress Widgets
WordPress Administration
Managing WordPress users
Managing files

Digital Marketing Course Outline:- (Click Here to preview online)

DAY ONE:

• What you need to for Online Marketing
• Standard Accounts to Create
• Website & HTML (What you need to know for Online Marketing)
• Social Media
• Email Marketing
• Adwords
• SEO
• Content Marketing
• Affiliate Marketing
• Analytics
• Google Tag Manager
• Google Data Studio
• Strategy

DAY TWO:

• WEBSITES & HTML
  Websites For Business
  Websites For Ecommerce
  WordPress vs Wix
  Engagement: Convert More Leads
  Buyer Personas & Strategy
  Turning Leads Into Buyers
  
  
• SOCIAL MEDIA
  Getting to Know Social Media
  Knowing Your Audience
  The Platforms – Using The Right Social Media For Your Business
  LinkedIn - B2B Marketing And Lead Generation
  YouTube - Video Content For Social Media
  Creating Engaging And Desirable Content
  Further Developing Facebook For Social Media Marketing
  Facebook - Targeted Advertising for Lead Generation
  Facebook/Twitter Advertising & Advanced Social Media Management
  Auditing Your Social Media
  Turning Fans Into Buyers
  
  
• EMAIL MARKETING
  Why Use Email Marketing
  Email Platforms
  Newsletters
  Email Rules To Follow
  
  
• SEO (BASIC INFORMATION)
  *The indepth Technical Course is held Seperately
  HTML/Website Structure
  Good Bots & Bad Bots
  Black Hat SEO & White Hat SEO
  Google Algorythm Changes
  On page SEO
  Local SEO
  Google Search Console
  Keyword Research & Tools To Use
  SEO And Social Media
  Using Schema Tags & Structured Data
  Backlinks and How To Build Them
  Tracking Your Competitors
  
  
• CONTENT MARKETING
  Blogging For Business Success
  Growth Hacking - Create Explosive Growth
  Content Rich Strategies (Visual, Video And Audio)

DAY THREE:

• ADWORDS
  Google PPC & SEO - Acquiring the Right Leads for Less
  Advertising - Create Ads In The Digital Space
  Target Audience - Who is Your Customer
  Remarketing
  Advanced AdWords - Rules & Scripting
  
  
• AFFILIATE MARKETING
  Affiliate Marketing - Developing Strategic Partnerships Online
  Affiliate Marketing For Ecommerce
  
  
• ANALYTICS
  How To Read Analytics
  Website & Campaign Performance
  Geographic Targeting
  Data Driven Marketing and Sales - Maximum Return
  
  
• GOOGLE TAG MANAGER
  Easy Setup & Integration
  How To Better Track Your Websites Performance
  
  
• GOOGLE DATA STUDIO
  Introduction
  Build Better Reports
  
  
• STRATEGY
  How To Define Your Online Strategy
  Retention and Recurring Revenue

SEO Outline:- (Click Here to preview online)

This SEO Course will equip you with the relevant skills and tools to optimize and maintain a successful SEO strategy. Learn how to rank on Google and increase your search traffic while attracting better quality audiences to your website using ethical and Google compliant best practice guidelines.

Understand the Google Algorithm’s & Ranking Signals
Key factors in Technical, On-Page & Off-Page SEO
Advanced Keyword Research & Selection
Link Profile Analysis
On page optimization
Structured Data & Schema Mark-up
Page loading speed
Optimizing for Mobile First
HTTP & HTTPs
Voice Search Optimization
Accelerated Mobile Pages (AMP)
What to avoid in SEO
SEO Strategy
Best SEO Tools (Paid & Free)

We put the practical back into Digital, if you would like to take control of your brand, understand all your reporting and what your teams are doing, or start your own online business, give in touch with us today!